Seize the market, the second class will take you to understand the competition road of MCN

category:Internet
 Seize the market, the second class will take you to understand the competition road of MCN


As the core asset of MCN industry, the constantly incubated new IP and constantly updated system marketing data are the signboard endorsement of MCN, which is one of the reasons why the advertising industry is really surpassed. There is a big difference between advertisers who plan and produce content and KOLs who are closest to the market. We say that the reason why MCN can grow brutally is that private traffic is extremely critical! At present, there are indeed many advertising companies start to set foot in the field of new media. They want to create private domain traffic pool and strengthen their IP, so as to meet the diversified needs of brand owners and daily interests. However, there are few successful people who can overtake and survive in the cracks. The loss of customers in the advertising industry lies in this. Without the creativity of market competitiveness, it is not enough to have the ability to negotiate with brand owners. If you want to change your current predicament, you need to realize clearly why MCN is more popular than the advertising industry!

In fact, from topklout Krauses white paper on the development of Chinas MCN industry in 2020, we can clearly get the following analysis:

1. The reason why MCN and advertising industry have the same fate today is because of the change of supply and demand. The independence and individuation of competitors make the right to speak become the basic ability of negotiation and premium. If you want to win the favor of brand dad, you need to think about how to help them overcome the competitors in a broad sense, perhaps peers, maybe individuals, maybe enterprises, maybe unknown netizens who have no information at all. What we need most is to communicate directly with consumers.

2. The reason why MCN has the ability to reverse the realization ceiling and break through the predicament is that the mentality of thinking about change has always existed. With the changes of the industry and the limitations of business model, MCN can always start looking for more opportunities and possibilities at the first time, so as to create new concepts and new positioning, so as to change external cognition, open up new markets and break through the ceiling. This is the so-called dimension up / down strike, so as to create new possibilities.

Todays MCN, because it has more capital injection, is still growing like a spring rain. While MCN market is expanding its team, it is also trying to expand new industry boundaries, transform, develop, and find its own new positioning. Todays MCN company is no longer known as the Internet red intermediary at the initial stage, and its development in the later stage is not the same In the process of exhibition, the initiative has become more and more obvious. As the latest profit-making mode of brands, we have reason to believe that the future of MCN will be more different. Now it is not the final appearance. In the future, it will be more incredible and full of infinite possibilities. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

Todays MCN, because it has more capital injection, is still growing like a spring rain. While MCN market is expanding its team, it is also trying to expand new industry boundaries, transform, develop, and find its own new positioning. Todays MCN company is no longer known as the Internet red intermediary at the initial stage, and its development in the later stage is not the same In the process of exhibition, the initiative has become more and more obvious. As the latest profit-making mode of brands, we have reason to believe that the future of MCN will be more different. Now it is not the final appearance. In the future, it will be more incredible and full of infinite possibilities.