Ericsson: India will return to our top 5 market

category:Internet
 Ericsson: India will return to our top 5 market


Q: Although we have seen a significant increase in the use of data traffic, India did not even enter Ericssons top 5 market in the last quarter. Why is that?

If you look closely, youll see that APPU (average revenue per user) is rising. Ji did well, Bharti did well, and Vodafone idea struggled. Its future depends to a large extent on the decision of stakeholders. In the medium and long term, all three companies can do well in the Indian market. India has a huge market. You need to be cost competitive and have the best technology to succeed in India.

Q: Have you noticed any changes in the way operators sign contracts?

Q: Some operators are looking to deploy open source wireless access devices. Is this a concern for you? Are these actions useful?

A: From the operators point of view, they are ready. With spectrum, it will be more convenient to invest in 5g because it will reduce production costs. The problem is the cost of spectrum, which the government must consider. For India, 5g will flourish after 2022, but 4G will still be the most used technology by 2025, as most users will still use 4G. I think 5g users will account for about 20% in 2025.

Q: Is upgrading the network to 5g a costly proposition? Can telecom operators afford it now?

Q: What do you think of the governments decision on bsnl and made in India program? Do you think Indian suppliers have the ability to enter this technology market and expand globally?

Its easy to develop a product. The problem is that you have to keep working. To scale up and change, its another thing. This requires a lot of energy and long-term investment.

A: We believe that in the future we will not be able to act as we did in the past. From the operation of the network to the learning of the network, this is largely done by manual work. This situation can not be sustained because it is unmanageable. So we have to introduce AI or machine learning use cases so that these tasks can be automated. Thats what the Indian team is doing.

Q: Will the way the world treats Chinese equipment suppliers cause some interference? What does this mean for Ericsson?

A: We invest in our supply chain, so we are not affected by geopolitical decisions. We dont think its because other people cant do business, so we can do business. We can only achieve business if we keep the advanced nature of technology and reduce costs as far as possible. Thats why we increased our R & D investment three years ago, and were doing it now.

A: In terms of security, it is always best to have the latest version of the software, which contains fixes for security issues from other parts of the world. In terms of data security, I think big data can help. The more we understand the existence of these data, the more centralized their management is, and the easier it is to control when using data.