Amazon report: the global rise of Chinese sellers

category:Internet
 Amazon report: the global rise of Chinese sellers


Trend 1: sellers are more diversified in regions and types. The regional distribution of sellers is increasingly extensive, extending from the Pearl River Delta and the Yangtze River Delta to inland, and the scale of sellers in the West Coast Economic Zone, the central region and the northern region is growing rapidly. Among them, the Yangtze River Delta region, as the gathering place of Chinas traditional manufacturing industry, has seen the fastest growth rate of sellers in the past five years, and the number of sellers has increased by 9 times.

Three trends: brand awareness. As the export cross-border e-commerce industry gradually turns to intensive cultivation, sellers pay more attention to the long-term development of business, and continue to invest in product development, brand registration and construction, brand protection, etc. According to Amazon data, the number of Chinese sellers who have completed brand registration on Amazon has increased tenfold from 2017 to 2019.

Trend 4: speed up product innovation. With the global consumer demand becoming more diversified and refined, Chinese sellers are constantly enriching their selection, and gradually shift from standardized products to products with higher value, more yuan and more personalized.

Trend 5: response capability upgrade. In the past five years, the sellers ability to respond to changes in overseas environment and consumer demand has been continuously upgraded, which can quickly identify the trend of global consumption and flexibly adjust the selection strategy, showing the advantages of flexible supply chain. During the epidemic period, Chinese sellers provided timely high-quality epidemic prevention materials and necessities for global consumers. In the past five years, Amazon has opened stores around the world, cooperated with local governments and industrial organizations, and achieved remarkable results in the development of industrial belt, industrial cluster construction, brand going out to sea, talent training and other aspects through the mode of cross-border e-commerce Park, helping Chinese sellers in different regions transform and develop and expand global business. In July this year, Amazon opened stores around the world and signed a memorandum of cooperation with the Department of Commerce of Zhejiang Province to launch the new foreign trade support plan to promote the transformation and upgrading of traditional foreign trade enterprises in 10 cities and more than 50 industrial belts in Zhejiang Province. Source: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541

Trend 5: response capability upgrade. In the past five years, the sellers ability to respond to changes in overseas environment and consumer demand has been continuously upgraded, which can quickly identify the trend of global consumption and flexibly adjust the selection strategy, showing the advantages of flexible supply chain. During the epidemic period, Chinese sellers provided timely high-quality epidemic prevention materials and necessities for global consumers.

In the past five years, Amazon has opened stores around the world, cooperated with local governments and industrial organizations, and achieved remarkable results in the development of industrial belt, industrial cluster construction, brand going out to sea, talent training and other aspects through the mode of cross-border e-commerce Park, helping Chinese sellers in different regions transform and develop and expand global business.

In July this year, Amazon opened stores around the world and signed a memorandum of cooperation with the Department of Commerce of Zhejiang Province to launch the new foreign trade support plan to promote the transformation and upgrading of traditional foreign trade enterprises in 10 cities and more than 50 industrial belts in Zhejiang Province. (an orange)