Gomes resale of 4 billion commercial assets is still vacant for many years, and the real estate project remains to be overturned

category:Finance
 Gomes resale of 4 billion commercial assets is still vacant for many years, and the real estate project remains to be overturned


Guomeis well-known commercial real estate project yuexiucheng, photographed by reporter Wang Jiafei

The 4 billion transaction is expected to re-enter the market in 2-3 years

On August 10, daily economic news reporter visited Yuexiu city on the spot. The project is a 12 storey commercial office complex with a total construction area of about 130000 square meters. It is only a road away from Beijing South Railway Station, and a green partition has been built around it.

A staff member told reporters: all businesses here have closed down and will be renovated immediately. The notice of comprehensive rectification and transformation of the project is prohibited for irrelevant personnel is posted everywhere. Reporters saw that there were several cars parked in the partition board, only a small door was reserved for one person to enter and exit.

Although the overall facade of the building is as clean as new, it is difficult to find the traces of Yuexiu city. Most of the exposed billboards are mottled, which is out of keeping with the traffic. There are security personnel changing their posts to inspect the building from time to time.

Before the acquisition, yuexiuchengs life experience was quite rough.

In 2003, Gomes Pengrun real estate developed Dakang international shoe city, which was the initial form of the project and was once the largest footwear market in Asia.

However, in 2010, seven years later, it was reported that the United States wanted to transfer the project for 1.1 billion yuan, but the family did not appear in time. In February 2011, Dakang international shoe city announced the closure of business. Since then, Dakang international shoe city has been transformed into Gome life square, and many commercial formats have been introduced. Later, it was renamed u-show Yuexiu city, but it has never been warm or hot.

In 2015, Beijing Yuexiu city officially opened, which also became the first opening project of Yuexiu city product line of Gomes commercial real estate.

However, it is understood that although it has experienced many times of renaming and format changes, it has been cold and quiet since its opening to the end of business in 2019. Finally, after the withdrawal of Gome, there have been repeated reports of merchant disputes and rights protection.

Gomes largest commercial real estate project: vacant for 11 years

Gomes poor operation of commercial real estate projects and Gome commercial capital, which is its largest commercial real estate flagship project.

At Gomes commercial capital, located outside the Fourth Ring Road southwest of Fengtai District in Beijing, a staff member at the scene issued a verbal warning to the reporter. Different from the general uncompleted buildings, the exterior of this building has been completed, and the huge advertising space is mottled and even eye-catching. There are several banners on the first floor of the building with the words 30 meters in front of the building at the construction site and high interest return trap. It is found that this kind of fast report and falling objects, please do not get close to it .

Looking in from the outside, the building is still in a rough state. Its not decorated. Its been empty for several years. Ive been here for three years. Field staff said so.

The cordon around Gome commercial capital has faded. From time to time, security personnel patrol around to remind passers-by who are suspected of taking photos. The gray and white building, against the backdrop of lush green plants, is somewhat solemn, which is incompatible with the Nord center and Hanwei international office buildings along the way.

Gome commercial capital was said to have invested 3 billion yuan at that time. However, the newly established Gome commercial real estate team did not have the ability to handle such large-scale projects. Since then, the five principals changed in the following years: Gome commercial capital, Pengrun Times Square, Pengrun international fashion trading center, Gome Plaza were changed back to Gome commercial capital, and from high-tech experience center to clothing center In the swing positioning of the small commodity market, we can see one or two.

After the completion of the project in 2009, the market spread the news that all American businessmen would sell. HNA real estate was the offeror. According to the agreement, HNA should pay 5.75 billion yuan of transfer money before the end of July 2011. In March 2013, due to the buyers breach of the asset transfer contract of Gomes commercial capital, Gome sued HNA to Beijing Higher Peoples court to recover arrears and liquidated damages, but eventually withdrew the lawsuit. However, at the end of that year, HNA sued Gome to Beijing Higher Peoples court for contract fraud, and Gome won. In the following years, the two sides fought in court for many times. Until 2019, the Supreme Peoples court rejected all the claims of HNA and declared Gome the winner. Around the corner, Gome businesses are back in the hands of Gome.

But 11 years on, everything has changed. In addition to its own operational capacity defects, the increasingly mature commercial real estate projects in the region have brought great pressure to Gome commercial capital. Wanda Plaza within 1 km and Yongwang mengle city within 2 km, supporting commercial office buildings and corresponding radiated residential areas, overlap with the positioning of Gome commercial capital. However, for Gome, the strength of the project is still there. After all, the land price of Gomes commercial capital is no longer the same as that at that time. The evidence of the data is that Wanda won the land price of the adjacent Wanda Plaza in 2015, with a total construction area of 240000 square meters and a land price of 2.55 billion yuan. According to this calculation, the area is less than half of that of Gome commercial capital, but the land price is more than three times. In July last year, the price of another 216000 square meter plot near Fengtai Science and Technology Park was nearly 8 billion yuan. Source: Daily Economic News Author: Wang Jiafei, editor in charge: Wang Xiaowu_ NF

But 11 years on, everything has changed. In addition to its own operational capacity defects, the increasingly mature commercial real estate projects in the region have brought great pressure to Gome commercial capital. Wanda Plaza within 1 km and Yongwang mengle city within 2 km, supporting commercial office buildings and corresponding radiated residential areas, overlap with the positioning of Gome commercial capital.

However, for Gome, the strength of the project is still there. After all, the land price of Gomes commercial capital is no longer the same as that at that time.

The evidence of the data is that Wanda won the land price of the adjacent Wanda Plaza in 2015, with a total construction area of 240000 square meters and a land price of 2.55 billion yuan. According to this calculation, the area is less than half of that of Gome commercial capital, but the land price is more than three times. In July last year, the price of another 216000 square meter plot near Fengtai Science and Technology Park was nearly 8 billion yuan.