A warm-up poster was put out on the microblog released by Lei Jun a few days ago, which revealed some questions Lei Jun would answer in this speech. Many questions can be called torture on a large scale. For example, have you regretted the past ten years? When do you want to retire? Are you the past president collection control? What did you think when you bet with Dong Mingzhu? Did the 1 billion bet amount come true later? You never thought about 5% of the overall profit of Xiaolai hardware, is it because you cant make 1% of it? Will someone buy a 10000 yuan Xiaomi mobile phone one day in the future?
From the press conference site, although part of the preheating problem was not involved. However, there are still a lot of hot spots.
1. First public response: Xiaomi lost in the year and won the next year
Xiaomi and Gree, as excellent representatives of new forces and traditional industries, have always been a topic of great interest in the market. In previous rounds of press conferences, Lei Jun also joked that Xiaomis intelligent technology could rub the air conditioner on the ground. As for Xiaomi and Gree, the topic we like to talk about most is the five-year bet between Lei Jun and Dong Mingzhu.
We lost in five years, but we won in the sixth. Later I regretted it. Why did you bet with elder sister Dong? Now the reflection is because Xiaomi in 2013 is at the height of the sun, and he is full of confidence. He dares to compare with Gree, so he cant be too blind and confident. Gree is a very good old brand manufacturing enterprise. Lei Jun said.
Five years has proved that Xiaomis performance has increased 8 times during this period, while Gree has increased by 60%. Although Xiaomi did well, he still lost. Dare to compare with Gree, that means millet expanded at that time. Five years of gambling, so that I have a deeper understanding of millet, but also a deeper understanding of Gree
List of some profit indexes of Gree Electric appliances in recent years
List of some profit indexes and forecasts of millet in recent years
2. Dismantling the unique Triathlon mode
Lei Jun FuPan said that 10 years ago, he and his partner founded Xiaomi. The first problem Xiaomi met at the beginning of its establishment was the supply chain problem. The top supply chain doesnt depend on spending money. But how can you make a good mobile phone if you dont fix the supply chain? Lei Jun said.
The typical representative of the supply chain problem is the mobile screen. Lei Jun said, at that time, the best screen was sharp, but we went to sharp and ignored us. Under the compulsion, he mobilized all the personnel, hoping to find the opportunity to meet sharp to introduce millet. I finally met with sharp executives in Japan.
But time suck. At that time, Japan was still under the threat of nuclear radiation. After careful study, it was found that the nuclear radiation in Osaka was not as serious as expected. Finally, the three co founders decided to go together. At that time, there were only three of us in the cabin, and the headquarters building in Osaka was empty, with only a wave of our guests. Later, sharp was finally moved by Xiaomi and became an iron supplier of Xiaomi. Lei Jun said.
Xiaomi put forward the ecological chain plan in 2014. This is also an important part of the companys development process. Lei Jun said that at that time, Xiaomis mobile phone business was successful, which triggered an upsurge in the industry to learn from Xiaomi in an all-round way. The early millet delivery capacity is insufficient, even let the millet learners misunderstand the millet model, take hungry marketing seriously, the result is certainly not long-term. More and more people believe in the Xiaomi model. After learning the Xiaomi model, Xiaomi has also taken the initiative to open up, launched the ecological chain plan, invested and helped like-minded entrepreneurs, copied more than 100 millet mode companies, changed more than 100 industries, and created thousands of good products widely loved by consumers.
The latest data shows that up to now, Xiaomi has incubated more than 100 ecological chain enterprises, including floor sweeping robots, rice cookers, etc., and has included 120000 engineers. Reporters found that some companies have begun to connect with the capital market.
3. Three iron laws and three strategies
In the past ten years, Lei Jun has the most profound memory of three bright moments, respectively, before IPO, he tried to persuade investors to agree that the comprehensive net interest rate of Xiaomi hardware would never exceed 5%; in 2019, Xiaomi finally moved into the Xiaomi Science Park of its own property, Beipiao finally bought a house in nine years, which was called the most inspirational story of Beipiao by the real estate intermediary industry. Subsequently, Xiaomi became the world The youngest of the top 500.
In addition, during his speech, Lei Jun also disclosed his three wishes for Xiaomi ten years later: Xiaomi can become a real international brand originated from China, and users all over the world know how to read Xiaomi; no one says that Lei Jun is a model worker, and the stage of struggle belongs to a new generation of Xiaomi people; a group of great new companies are inspired by Xiaomis entrepreneurial story And born.
At the new product launch after the keynote speech, Xiaomi launched three kinds of 10th anniversary commemorative works: Xiaomi 10 supreme commemorative edition, redmik30 supreme commemorative edition and millet transparent TV. Lei Jun chose to use these three products to represent Xiaomis unchanging three iron laws: technology-based, cost-effective as the key, do the coolest products.
Lei Jun also disclosed three development strategies for Xiaomi in the next decade. At the same time, we are facing a very complex international environment. What should we do next? If you want to stick to todays achievements and live on the past achievements, there is no doubt that you cant keep them. If you want to continue to ignore it, fight hard, and grow in an extensive way, there is no doubt that this road will not work.
Lei Jun said that the first strategy is to start a new business, boldly use entrepreneurial talents, boldly use entrepreneurial incentives, and boldly grasp new strategic opportunities.
The second strategy is to continue to deepen the Internet plus manufacturing and insist on using the Internet to create manufacturing industries. Lei Jun said that on the basis of continuing sincere cooperation with the OEM, Xiaomi will deeply participate in the manufacturing industry: at present, Xiaomi has developed a large number of high-end equipment, and has designed and completed a fully automated high-end mobile phone production line. In addition, Xiaomi industry fund has invested in more than 70 semiconductor and intelligent manufacturing companies, and Xiaomi will make great efforts to do manufacturing manufacturing in the future.
The third strategy is steady and long-term. Lei Jun said that Xiaomi will use the length of ten years to look at development, and to do long-term valuable things. He said Xiaomi would make friends with time and never rush forward
At a time when Huawei was sanctioned by the United States and Kirin chip was about to become out of print, the hope and enthusiasm of domestic chips were unprecedented. In 2017, Xiaomi once released a surging S1 chip, which made a sensation. But after waiting for three years, the surging S2 has not come. Many people are wondering whether the surging chip has been cancelled?
At the press conference, Lei Jun also made a clear response to this: Although the surging chip has encountered great difficulties, Xiaomi will persist in moving forward.
To be sure, on the way forward, there are many A-share industrial chain companies will always accompany Xiaomi. According to the analysis, among A-share listed companies, Xiaomi supply chain involves Zhiyun (300097), TCL Technology (000100), Yingtong communication (002861), Zhuoyi Technology (002369), Star Technology (300256), etc. In recent years, with the expansion of millet ecosystem, some companies have seen performance growth. At the same time, it is also certain that, on the way forward, it is obviously full of thorns. At the press conference, Lei Juns solution was to walk. In recent years, in order to ease anxiety, Lei Jun has set himself the task of walking 10 kilometers a day. Keep walking towards the sun, and you will feel the power of inner peace and warmth. Source: Securities Times net editor in charge: Yang Bin_ NF4368
To be sure, on the way forward, there are many A-share industrial chain companies will always accompany Xiaomi. According to the analysis, among A-share listed companies, Xiaomi supply chain involves Zhiyun (300097), TCL Technology (000100), Yingtong communication (002861), Zhuoyi Technology (002369), Star Technology (300256), etc. In recent years, with the expansion of millet ecosystem, some companies have seen performance growth.
At the same time, it is also certain that, on the way forward, it is obviously full of thorns. At the press conference, Lei Juns solution was to walk. In recent years, in order to ease anxiety, Lei Jun has set himself the task of walking 10 kilometers a day. Keep walking towards the sun, and you will feel the power of inner peace and warmth.