The annual income of phenomenal drama writers is more than 100 million, and the popularity of IP gives birth to new rich Internet writers

category:Ent
 The annual income of phenomenal drama writers is more than 100 million, and the popularity of IP gives birth to new rich Internet writers


To write a novel, we should complete the value of the novel. We should not pay too much attention to film and television. Film and television are just icing on the cake and cant be used as a timely help. However, author Cai Jun [Weibo] believes that many things can not be put before the horse.

According to the announcement of listed companies, information on literary websites and online public information, among the dozens of film and television IP films with known purchase prices, there are more than 10 works with copyright price over 10 million yuan, more than 40 works with more than 1 million yuan, and more than 50 are waiting to be developed. In addition, with the upgrading of online drama sharing account, several major platforms have launched different training programs, with the core of delivering a large number of high-quality IP to the market.

An IP full link linkage seems to have started, but this IP train is no longer limited to the traditional business model of simple copyright trading, trying to give birth to a new mode of IP ecology, that is, to the era of refinement of content creation. In particular, network literature has formed more than 20 major types of history, city and suspense, and more than 200 kinds of small categories. In addition, with the rise of sports, quadratic, science fiction and realistic works, the subject types are rich and diverse, which has become the source of new IP formats.

With the birth of the new ecology, network writers began to make a systematic strategic layout in their respective vertical fields.

Cai Jun, known as the first man in suspense in China, is a crab eater. Since he was 22 years old, he has kept the best-selling record of suspense novels in China for nine consecutive years. The sales volume of his series of suspense novels has exceeded 10 million copies. In the 2014 Chinese writer rich list, Cai Jun ranked 43 with a royalty income of 2.65 million yuan in 2013.

Shanghai Haolin Culture Communication Co., Ltd. (hereinafter referred to as Haolin culture) controlled by Cai Jun is mainly engaged in cultural and creative business such as IP research and development of Pan suspense subjects, writer brokerage and copyright agency.

Cai Jun tries to build Chinas first pan suspense theme platform. It has formed cultural brands such as Cai Jun studio, suspense world, Di Xiaojie, barren village and the longest night, and focuses on IP development and operation of suspense, reasoning, detective, horror, terror, Goth, science fiction, fantasy and other pan suspense topics.

In terms of business model, we are not wrong. Suspense novels and TV plays have become important types after years of development. Cai Jun thinks.

With the popularity of suspense film and television works such as day fireworks, scorching sun, No.81 capital city and hidden corner, suspense theme in China is gradually becoming mainstream.

According to Yeen data, since 2015, the proportion of suspense online dramas with traffic above 500 million has been declining year by year (56% in 2015 and 26% in 2017). However, the proportion of broadcast volume of suspense online dramas above 500 million is still very high, as high as 87% in 2017. It is obvious that the market traffic of suspense online dramas has shifted to the head of high quality.

As a result, the vertical field companies are bound to be sought after by capital. In 2015, Haolin culture rushed to the new third board.

In the same year, there was also the World Book League novel network founded by Cai Leiping, a fantasy martial arts writer, who also played its part in the capital market. It wanted to lead the online original adaptation of comics, games, movies and TV works in the field of fantasy, city and reality, and actively strengthened international copyright cooperation to develop network writer resources to a greater extent.

In 2015, huaqiangu, langyabang, Mi Yue Zhuan and other IP adapted dramas dominated the screen, showing the same strong performance in terms of network hits and hot topics. In particular, huaqiangu, with a network broadcast volume of 12.8 billion, has exploded again in the ancient costume Xianxia drama market after the ancient sword fantasy. Then, a great wave of high investment, strong lineup, and large-scale fantasy immortal chivalrous dramas, such as Qingyun Zhi of Zhuxian, fantasy City, Sansheng Sanshi and Shili peach blossom, and the story of choosing heaven, came one after another.

In addition to creating suspense and fantasy segmentation platform, there is also a matrix platform formed by network writers. They want to establish some industrialized content system based on the content model and produce novels in an assembly line way.

From the market point of view, these entrepreneurs have no problem in exploring the capital level. Unfortunately, after several years of hard work, such start-up companies have not stirred too much waves.

Among them, the net profits of one major copyright platform company in 2013 and 2014 were -734900 yuan and 284000 yuan respectively. In 2019, the platform company realized a total operating revenue of 3.6633 million yuan, a decrease of 58.62% compared with the same period of last year; the total profit was - 3.9704 million yuan, with a negative growth of 15.32% over the same period of last year. Another copyright export platform applied for termination of listing in 2018 after a fire in 2016.

There are a lot of things for a company to go public. Once the capital is involved, some changes will be made, or the creation will be closer to the market demand, or the intensive works will be polished. Both of these two options have advantages and disadvantages. The former reduces the time cost, but the creation is not necessarily excellent, and the latter consumes time cost. Whats more, the development of our company has not been so smooth in the past two years due to various reasons such as tax incidents and rectification of the film and television industry. The person in charge of a subdivision copyright platform company of new third board thinks.

In 2016, the most important reason for literature works to be captured in the Internet market is that they have been more active in the Internet market. At the same time, due to the continuous upgrading of the account sharing mode and the formation of the payment market, the new rich Internet writers are more born in the film and television projects of the three platforms. According to the data, in 2016, the average annual income of the top ten online writers was 32.3 million yuan, nearly twice the average of 17.3 million yuan for offline writers. Driven by the new business model, the average annual income of the new rich writers is 50 million yuan, while that of the super phenomenon drama writers is over 100 million yuan. With the help of jumbo platform, we can get the maximum benefit through the combination of account sharing, advertising and payment of a single project, or polish the original works of matrix through the platform of vertical field? Cai Jun believes that in the long run, there is a large market space for the vertical segmentation platform to create, we still need to sink down and do a good job of the works.. Source: No.1 finance and economics author: Chen Hanci, editor in charge: Liu Jiaxin_ NBJS11395

In 2016, the most important reason for literature works to be captured in the Internet market is that they have been more active in the Internet market. At the same time, due to the continuous upgrading of the account sharing mode and the formation of the payment market, the new rich Internet writers are more born in the film and television projects of the three platforms.

According to the data, in 2016, the average annual income of the top ten online writers was 32.3 million yuan, nearly twice the average of 17.3 million yuan for offline writers. Driven by the new business model, the average annual income of the new rich writers is 50 million yuan, while that of the super phenomenon drama writers is over 100 million yuan.

With the help of jumbo platform, we can get the maximum benefit through the combination of account sharing, advertising and payment of a single project, or polish the original works of matrix through the platform of vertical field? Cai Jun believes that in the long run, there is a large market space for the vertical segmentation platform to create, we still need to sink down and do a good job of the works..