Tanabata hotel bookings increased by 200% 95 over the same period, becoming the main force of reservations.

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 Tanabata hotel bookings increased by 200% 95 over the same period, becoming the main force of reservations.


95 contributed nearly half of the hotel booking volume.

According to Ctrip Hotel Universitys Big Data Research Center, hotel bookings rose nearly 200% year-on-year on July 7th this year, setting off the last wave of summer tourism.

According to the data, hotels around the country will usher in a peak of occupancy from August 17 to 19, with the peak flow of passengers on the day of the Tanabata Festival (August 17). Specifically, couples in Shanghai, Beijing and other first-tier cities are more willing to celebrate the festival. In addition, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Suzhou, Tianjin, Wuhan also ranked in the top ten.

It is noteworthy that women get the decision to book the Tanabata Hotel, and 60% of the orders are placed by women. After 95, the group of users is rising suddenly, contributing nearly half of the volume of transactions.

In terms of the choice of hotel types, after 95, they also appear to be informal. Art hotels, theme hotels and so on are popular, and they are more likely to choose personality branded hotels and online red hotels that are popular on social networks than comfort.

Tanabata tourism products were booked after 95.

More and more young couples and couples will spend romantic Chinese Valentines Day on their journeys, according to Tux. com. The young post-95 generation is also prominent among tourists.

Till now, 41% of the post-80s and 29% of the post-90s have spent on the festival of July this year, according to the booking data from TuanNiu Tourism Network. However, compared with previous years, the number of reservations which were not the main tourist consumption in the future of 95 in this years July Eve group period of tourism products consumption showed a rapid upward trend. Based on the stochastic characteristics of post-95 consumption habits, the growth rate is expected to rise again in the coming week with the approaching of July 7th.

In terms of tourist sources, consumers in Nanjing, Beijing, Shanghai, Tianjin, Wuhan, Guangzhou, Xian, Chengdu, Shenyang, Hangzhou and other cities are more enthusiastic to travel on July 7th, and the first and second tier urban users still occupy a larger proportion. At the same time, Yangzhou, Zhenjiang and other third and fourth-tier cities with higher income levels have increased the number of bookings significantly. In the direction of outbound travel, the Tanabata Festival is also rich in travel options, Italy Florence, Greece Santorini, Quebec, Canada, Spain, Madrid, Paris, France, Hungary Page, Kyoto, Japan, Portugal Obidus, Prague, the Czech Republic, London and other popular destinations are very popular. In addition to romantic urban destinations, many island destinations offer Chinese tourists visa-free or convenient landing tags, attracting a large number of young couples and lovers to travel during the Tanabata Festival. Trail cattle travel network said that Maldives, Phuket, Saipan, Sabah, Bali, Mauritius, Cebu, Fiji, Tahiti, Seychelles and other popular during the July Eve of this year. The source of this article: surging news editor: Han Jiapeng _NN9841

In terms of tourist sources, consumers in Nanjing, Beijing, Shanghai, Tianjin, Wuhan, Guangzhou, Xian, Chengdu, Shenyang, Hangzhou and other cities are more enthusiastic to travel on July 7th, and the first and second tier urban users still occupy a larger proportion. At the same time, Yangzhou, Zhenjiang and other third and fourth-tier cities with higher income levels have increased the number of bookings significantly.

In the direction of outbound travel, the Tanabata Festival is also rich in travel options, Italy Florence, Greece Santorini, Quebec, Canada, Spain, Madrid, Paris, France, Hungary Page, Kyoto, Japan, Portugal Obidus, Prague, the Czech Republic, London and other popular destinations are very popular.

In addition to romantic urban destinations, many island destinations offer Chinese tourists visa-free or convenient landing tags, attracting a large number of young couples and lovers to travel during the Tanabata Festival. Trail cattle travel network said that Maldives, Phuket, Saipan, Sabah, Bali, Mauritius, Cebu, Fiji, Tahiti, Seychelles and other popular during the July Eve of this year.