Yuewens revenue in the first half of 2020 was 3.26 billion yuan, and the net loss was 3.31 billion yuan affected by the impairment of Xinlis goodwill

category:Internet
 Yuewens revenue in the first half of 2020 was 3.26 billion yuan, and the net loss was 3.31 billion yuan affected by the impairment of Xinlis goodwill


In terms of IP business, Yuewen tried to systematically adapt the head IP into TV series and movies by integrating Xinli media and its domestic leading film and television production capacity, and produced such representative works as Celebrating more than a year. However, due to the lack of a team familiar with network literature business and film and television production to coordinate and coordinate systematically, the integration of Yuewen and Xinli media is far from successful, and the progress is not as expected.

In addition, in the long-term strategic planning level of IP services, the article also needs to establish a set of top-down planning to promote the construction of IP centered content and operation strategy, promote the development and production of various content forms, and maximize the life cycle value of IP. Mr. Cheng Wu, vice president of Tencent group and chief executive officer of Yuewen, said: the first half of 2020 is full of challenges for Yuewen. The sudden outbreak of new crown and the complex and changeable macro environment have a negative impact on our business, and the company recorded a loss for the first time in many years. The disappointing performance also made us aware of the lack of anti risk ability of the companys underlying business model and the structural problems accumulated for several years. In the future, we will focus on upgrading and reengineering the content, platform and ecology, so as to release the core value of reading and reverse the dilemma. Source of this article: Ding Guangsheng, editor in charge of Netease science and Technology Report_ NT1941

In addition, in the long-term strategic planning level of IP services, the article also needs to establish a set of top-down planning to promote the construction of IP centered content and operation strategy, promote the development and production of various content forms, and maximize the life cycle value of IP.