Lei Jun: Xiaomi generation originally planned to sell for 1499 yuan instead of 1999 yuan

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 Lei Jun: Xiaomi generation originally planned to sell for 1499 yuan instead of 1999 yuan


Lei Jun said that in August 2011, Xiaomis mobile phone was basically ready, but the cost went up. The original planned cost was 1500 yuan, but the completion cost became 2000 yuan. Because were looking for top-level supply chains, its good if they can help us. They cant cut the price at all. We even need to give money three months in advance to do it. Lei Jun recalled. Therefore, in terms of price, Lei Jun and the team began to tangle. If 1499 yuan is sold according to the original plan, each set will lose 500 yuan. If it is prepared according to 300000 units, Xiaomi will lose 200 million yuan. As a start-up company, it cant afford to lose. Finally decided to sell 1999 yuan. We planned to sell 300000 units a year, but we didnt expect that the first order would be 300000. Lei Jun said that for start-up companies, the industry chain cant follow up completely. Therefore, millet is sold once a week for a few minutes, which is not the so-called hunger marketing. According to later statistics, Lei Jun said that the first millet mobile phone sold a total of 7.9 million. (quietly) this article is from Ding Guangsheng, editor in charge of Netease science and technology report_ NT1941

Lei Jun said that in August 2011, Xiaomis mobile phone was basically ready, but the cost went up. The original planned cost was 1500 yuan, but the completion cost became 2000 yuan. Because were looking for top-level supply chains, its good if they can help us. They cant cut the price at all. We even need to give money three months in advance to do it. Lei Jun recalled.

Therefore, in terms of price, Lei Jun and the team began to tangle. If 1499 yuan is sold according to the original plan, each set will lose 500 yuan. If it is prepared according to 300000 units, Xiaomi will lose 200 million yuan. As a start-up company, it cant afford to lose. Finally decided to sell 1999 yuan.

According to later statistics, Lei Jun said that the first millet mobile phone sold a total of 7.9 million. (quietly)