-Subscription time: August 8, 2020 to August 12, 2020
-Number of issues: 106 million ads
-Number of green shoes: 15.9 million ads
-Ads ratio: 1ads = 3 ordinary shares
-Sponsors: Goldman Sachs, Morgan Stanley, JP Morgan, Huaxing capital
Shell house is Chinas leading online and offline real estate transaction and service platform, providing new house sales, housing leasing, housing decoration, real estate financial solutions and other services.
Shell has become the largest residential service platform in China, covering the whole industry chain of real estate transactions. It is committed to reshaping the transaction chain of real estate transactions and services, so as to help customers and brokers to complete housing transactions better. Its main business includes stock housing transactions, new housing transactions and other emerging businesses. By June 2020, its business covers 103 cities, with 265 real estate brokerage brands, 42000 stores and 456000 brokers. In 2019, the total transaction volume of the platform will exceed 2.12 trillion and the turnover will exceed 2.2 million.
Shell launched the agent cooperation network, or ACN, to change Chinas housing trading and service industry in the following ways.
Promote the sharing of information and resources among real estate agents;
Both chain house and free trade are related companies of shell, so the transaction volume and service income are fully included. From 2017 to 2019, the volume of residential services related transactions (GTV) on shells was 1014.4 billion yuan, 1153.1 billion yuan and 2127.7 billion yuan, respectively. During the same period, the service revenue was 25.506 billion, 28.646 billion and 46.015 billion, respectively, with an annualized compound growth rate of 34.3%.
In terms of cost composition, from 2017 to 2019, the commission expenses of shells were 16.593 billion yuan, 17.161 billion yuan and 30.599 billion yuan respectively, and the gross profit rates were 18.69%, 23.98% and 24.49% respectively.
Excluding the changes in fair value, amortization caused by acquisition, equity incentive and other factors, from 2017 to 2019, the adjusted net profits of shell house hunting were 70.655 million, 131 million and 1.656 billion respectively; the adjusted pre interest and pre tax profits were 1.071 billion yuan, 607 million yuan and 2.917 billion yuan respectively.
-Integrate the largest online and offline housing transaction service platform
-Digitalization and standardization of transaction process and service quality
-About 30% is used for platform R & D and technology update
-About 30 for expansion of first-hand room services
-About 25% is used to diversify service products
-The remaining 15% is for general use and potential acquisitions
1. Real estate market volatility
2. Changes in policies and regulations
3. Changes in customer satisfaction
4. Relationship with brokers
5. Brand recognition and reputation
7. Monetization capability
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