And he is not the only one who makes efforts to move forward against the wind.
Zhejiang Feijian industry and Trade Co., Ltd., another heat preservation cup company with an annual output value of 650 million, started to cooperate with 1688 in February because of concerns about no work for its own employees and no orders for factories in the early stage of the epidemic, which enabled its companys online sales from January to June to break through the 10 million mark. During the 1688 gold mining city procurement ceremony, Feijian industry and trade also participated in the activity as a local excellent factory. The boss said that in the super buyer group brought by 1688, many offline wholesale and entity customers were gained.
In order to enable the real economy and expand the factory sales during the epidemic period, Alibaba 1688, the largest online wholesale platform in China, as the provider of digital new wholesale capability, combined with Jinhuas industrial characteristics, integrated digital technology with traditional manufacturing industry, and jointly built a golden Mining City procurement ceremony with Jinhua City.
In the same period, the first stop of super buyer tiantuan landed in Jinhua. 1688 will organize high-level buyers of the platform to group deep into the factory, participate in offline source factory matchmaking meeting and online exclusive venue to facilitate real transactions.
On the day of the launching ceremony, the super buyer tiantuan signed more than 10 million intention orders online, of which the largest single order was 2 million. The online venue also has the potential to break out, and the turnover of Jinhua production area increased by nearly 30% compared with the same period last year. It is reported that the offline activities were finally achieved - 100% of the factories received potential buyers, 90% of the factories received orders on site, and 3 factories received million orders!
Behind the new transaction record, accelerating the digital transformation of the industry
Although there was an epidemic in the first half of the year, we relied on the 1688 platform to give full play to our digital capabilities and broaden the channels between our factories and the market. In the first half of the year, our sales increased by about 30% year on year. When it comes to the impact of digitalization on local enterprises, Weichao tool manufacturing, which focuses on foreign trade, evaluates it in this way. Although this is the first time to try this kind of digital and information-based things, but the overall operation, the effect is very good.
In the face of the changes of the epidemic situation and the double cycle policy, based on the online and offline linkage ability of 1688, the super buyer group was launched after the offline exhibition and online theme venue of Jincai City procurement ceremony were launched in Jinhua. In this way, more and more leading local enterprises in Jinhua, such as wanyang technology and Zhejiang Feijian industry and trade, have the opportunity to accurately obtain high-quality customers and open up new sales channels.
The first stop of the buyers group is Jinhua, and the transaction is constantly on the spot
It is reported that Jinhua government has invited high-quality buyers to support Jinhuas first-line manufacturers, and has lowered the trust of Jinhuas high-quality manufacturers and reduced the trust of Jinhua government.
On August 2, the super buyer tiantuan set foot on three factory exploration routes in Jinhua, including outdoor sports, daily necessities and office stationery, to communicate face-to-face with the powerful factories selected by the local government.
On the spot, not only the factory manager personally received and answered the buyers questions, but also the Baotian group of Zhenchang was launched to specially configure the product portfolio for tiantuan! Among them, Zhejiang Feijian industry and Trade Co., Ltd. also took out the leading industry innovation titanium crystal cup. It is reported that this product uses the material titanium with civil restrictions to carry out product research and development, and achieve technical breakthrough, and won the top 100 intelligent manufacturing award. Another Jinhua Wanyang Technology Co., Ltd. also brings its own secret weapon - atv08 cross-country mountain bike, which is the first in the United States and the Netherlands. Through face-to-face communication, the company accumulated more than 1.5 million on-site intention orders on that day.
Because it can go deep into the front line and face the factory directors cutting price, the enthusiasm of super buyer group to participate is very high, and the on-site transaction is continuous. For example, Shenzhens cross-border sellers who sold more than 100 million yuan purchased 500 treadmills from Zhejiang Dapao Technology Co., Ltd., saving more than 100000 yuan at a time. You Xin, the buyer, purchased 50000 sets of products from Jinhua Longchi plastic products Co., Ltd., and the cost of taking the goods reduced by 30% and 340000. In addition, businesses also offer exclusive privileges to tiantuan: the leading factory of creative student supplies, Yizheng Stationery Co., Ltd. offers a discount of 88% and a special price of tiantuan for a month.
Precise business seeking and deep factory exploration are deep understanding of b-end business, which not only deepens the trust between the buyer and the seller, but also optimizes the matching degree between the buyer and the seller, which is conducive to long-term stable cooperation between supply and demand. The group bargaining brought about more practical cost reduction for buyers, and effectively facilitated the business: Jinhua Longchi plastic products Co., Ltd. sold more than 20 orders on the same day, with a maximum order of 1 million; Panan Aishang household products Co., Ltd. received the largest order of 2 million yuan; Zhejiang Yifan daily necessities Co., Ltd. received 100000 towel orders and 20000 pieces of spot delivery. The buyer, Mr. Feng, placed an order of 150000 yuan Da kitchen utensils with super cost performance; the buyer, laiyujuan, placed 8 consecutive orders for comb, household cleaning, water cup, storage, yoga clothes and other categories, and both parties gained a lot.
Behind Jincai is the big blueprint of Ali digital new wholesale
As a big manufacturing country, the scale of Chinas wholesale market has reached nearly 10 trillion yuan. More and more b-end buyers begin to examine the traditional wholesale mode of this market. The problems of traditional wholesale industry, such as heavy asset management, limited supply and variety, difficult quality assurance and single product channel, make a more active and in-depth digital Breakthrough Imperative!
This 1688 will help the offline traditional economy to carry out digital transformation, and realize the new wholesale mode of digitization of commodities, manufacturing capacity, trade capacity and service capacity, which will transform the enabling industrial belt into a digital one, improve its marketing ability and realize more efficient transactions.
Behind the super buyer tiantuan, Ali 1688 and Jinhua have joined hands, which can be said to be a strong alliance between the supply and demand sides of b-end procurement. Jincai city has a strong supply chain industrial cluster, while Ali 1688 super buyer tiantuan carries the core purchasing demand from b-end merchants. This tiantuan includes many groups, such as physical wholesalers, trading companies, e-commerce platform owners, Internet Celebrities, supply chain organizations, etc., with strong purchasing demand and wide category coverage.
As a part of the new wholesale mode, the first group purchase of super buyer tiantuan in Jinhua not only increases the short-term benefits of Jinhua City, but also paves the way for the introduction of more enterprises to Jinhua in the long run. Besides, the members of tiantuan, which are connected with excellent local enterprises, will also carry out more long-term cooperation in the future with the help of precise demand.
For the Jinhua government, the super buyer tiantuan has brought not only the growth of orders, but also the word-of-mouth radiation to the whole country after the goods are sold out. Through the Golden Harvest City procurement ceremony, more people will understand Jinhuas resource advantages as a city of hardware and modern small commodities, so as to open a new business card of Jincai city.
The impact of the novel coronavirus pneumonia makes it more difficult for everyone to think about business. Even Jinhua, a market with abundant industrial clusters, is facing the dilemma of trade transformation.
The successful conclusion of 1688 Jincai city wholesale Festival is the beginning of Jinhua Industrial Clusters digital transformation and opening up new channels, and it is also another practice of Alis digital new wholesale blueprint. It will gradually help Jinhua grow into a new digital industrial belt, let more Jinhua enterprises move their business online, and walk out of the new wholesale road in line with their own industrial characteristics! Source: editor in charge of mass news: Chen Tiqiang_ NB6485
The successful conclusion of 1688 Jincai city wholesale Festival is the beginning of Jinhua Industrial Clusters digital transformation and opening up new channels, and it is also another practice of Alis digital new wholesale blueprint. It will gradually help Jinhua grow into a new digital industrial belt, let more Jinhua enterprises move their business online, and walk out of the new wholesale road in line with their own industrial characteristics!