The Qixi Festival is a lovey dovey advertisement. For this local brand, the custom made Chinese calligraphy is like a love letter written in a sweet and white style. So did you get it?
Since the departure of creative director Wang Daren in 2015, the new creative director has brought the brand tide to the bone. In recent years, street trend has been loved by young people. Undoubtedly, balischika has become an online celebrity brand in the luxury industry.
Although the Qixi Festival make complaints about the advertisements, it does not affect the brands adherence to the trend of the road. What is the tide? Maybe you think the native is the most fashionable style in others mind!
Source: Netease fashion editor: Pan Jingxian_ NQ0184