The central bank recently reported that the next step should be to meet the peoples yearning for a better life, improve the adaptability and flexibility of catering supply to changes in demand on the basis of inheritance and innovation, so as to improve the quality and efficiency of the catering industry. On the one hand, through increasing credit, rent, tax and other aspects of support policies to stimulate the vitality of catering enterprises, better play its role in ensuring employment and the main body. On the other hand, promote the in-depth development of information and intelligence in the catering industry, cultivate more large-scale chain brands, improve service quality and management level, and enhance the competitiveness of enterprises.
This weeks record high
However, there are still bright spots in the cold winter of food camp, and some chain restaurant leaders are fighting bravely in the capital market. Since this week, jiumaojiu and Haidilao have continued to rise. On August 10, jiumaojiu rose 12.67%, a new record since listing, and Haidilao rose 2.44% on the same day.
On August 11, Haidilao, which led the rally, rose more than 15% in the early trading session. Its share price once stood at an all-time high of HK $43.65, with a total market value of over HK $231.3 billion. At one time, the price of jiumaojiu rose by more than 7%, and that of sipuyugabu rose by nearly 8%.
Due to the impact of the epidemic, many catering enterprises have fallen into deficit this year.
According to the report on the resumption of catering industry in the first half of 2020 issued by China Cuisine Association, the national catering revenue in the first half of 2020 was 1460.9 billion yuan, a year-on-year decrease of 32.8%, and the growth rate decreased by 42.2 percentage points compared with the same period of last year.
Haidilao released a performance warning announcement for the first half of this year, which shows that it is expected that the revenue in the first half of this year will drop by about 20%, and a net loss of 900-1 billion yuan will be recorded during the period. In view of the reasons for the loss, the sea fishing explained that the company suspended all stores in mainland China at the end of January due to the outbreak of the epidemic and the restrictions on epidemic prevention and consumer places implemented by countries and regions. It did not fully recover until mid April, and had a major impact on the companys business.
In the performance warning for the first half of this year, the company also said that it expected the revenue in the first half of 2020 to drop by about 23% compared with the same period, and recorded a net loss of no more than 120 million yuan. Affected by the epidemic, the stores were closed from mid January to mid March. At the same time, the report shows that it has also taken measures to reduce the burden, closing 37 stores in the first half of the year, mainly withdrawing from Wuhan, Beijing, Tianjin and other markets.
However, with the slowing down of the epidemic situation, many institutions believe that catering stocks have reached the bottom and rebounded.
Zheshang securities recently released a research report that the loss forecast and negative impact of food safety of catering stocks in the first half of the year have been reflected in the stock price; high quality chain leaders seize the opportunity of shop clearance under the health event and accelerate the opening of stores, among which Haidilao third and fourth tier stores are sinking beyond expectations.
In fact, from January to July this year, Haidilaos stock price still rose by 14.36%, while the stock price of jiumaojiu rose by 23.15% in the same period. The leading catering stocks did not fall sharply due to the impact of the epidemic. Instead, they were favored by funds because of the hedging nature of the consumer industry.
Since the outbreak, Haidilao stores in mainland China were suspended on January 26; 85 second and third tier stores were gradually reopened on March 12, and more than 600 stores were resumed at the end of March; all stores in mainland China were resumed in mid April; and the overall turnover rate was expected to return to about 3-3.5 times / day from May to June. Soochow Securities pointed out that under the impact of this round of epidemic, leading catering enterprises are expected to continue to benefit from the location, rent-free period and rent. It is estimated that 150 to 200 new restaurants will be opened in the first half of the year, and more than 300 new stores will be opened in the whole year. Meanwhile, the number of contracts signed will maintain a good trend.
At the same time, Jiumao also started the hot pot business. Recently, jiumaojius official microblog, which is a sub brand of jiaoxianzao, has been renamed Chongqing hotpot factory. The content of its recent microblog is also related to Chongqing hotpot. From the perspective of category, the sub brand has changed from its main brand to hotpot, which is also the first time that Jiumao has set up hotpot business.
Under the nine Maojiu banner, five Chinese food brands are established and operated, namely, jiumaojiuxicai, Taidi pickled fish, 2 egg pancakes, suggestive and that uncle is the chef. At present, there are more than 320 stores in the country, among which the most numerous and widely distributed brands are sauerkraut. In recent years, the leading enterprises of chain catering business such as haihailao, jiumaojiu and Sipu Gafu have been listed in succession, and have been opened rapidly after obtaining capital support. Northeast Securities pointed out that leading enterprises with excellent management ability, strong supply chain system and strict food safety control, the market share has been rapidly increased. And the epidemic accelerated the clear of small and medium-sized catering enterprises, and consumers would also prefer to eat brand catering. The three enterprises form differentiated competition, such as the main service of haihailao, the personalized and taste of Taier, the price performance and tea drink. The chain rate of catering industry is improved, and the logic of promoting the rapid development of catering industry chain is gradually realized. Source: e company official micro responsibility editor: Wang Xiaowu_ NF
Jiumaojiu founded and operated five Chinese catering brands: jiumaojiu northwest cuisine, Taier pickled vegetable fish, 2 egg pancakes, she and Uncle Nawei is the chef. At present, there are more than 320 stores in China, and the brand with the largest number of stores and the widest distribution range is Taier pickled cabbage fish.
In recent years, Haidilao, jiumaojiu, Xiabu Xiabu and other leading restaurant chains have been listed on the stock market in succession. After obtaining capital support, they have opened stores quickly. Northeast Securities pointed out that the market share of leading enterprises increased rapidly with excellent management ability, strong supply chain system and strict food safety control. The epidemic has accelerated the clearance of small and medium-sized catering enterprises, and consumers will be more inclined to go to brand catering. Haidilao focuses on service, Taier focuses on personalization and taste, and sips and sips on cost performance and tea. The three enterprises form differentiated competition. The chain rate of catering industry has been improved, and the logic of promoting the rapid development of catering industry chain is gradually realized.