The market value of Huayi rose 1.6 billion yuan a week

 The market value of Huayi rose 1.6 billion yuan a week

The film eight hundred is based on the story of 800 heroes sticking to the last line of defense in Shanghai. The production team has been preparing for this for ten years. The film was once a hot summer film in 2019, but after several ups and downs, it was finally finalized. On August 21, this year, it also became the most anticipated film after the cinema returned to work.

Cats eye data shows that among the upcoming films, eight hundred is the number one with more than 350000 people who want to see it, but it is only one third of the number of most expected films in the same period last year.

It took less than 20 days for the eight hundred to be published from the official announcement to the release. Apart from the final song of Suzhou River and Wang Zhongjuns short interview, Huayi Brothers did not make much action. On August 9, eight hundred announced that it would open some movie cities nationwide on August 14.

First financial reporter learned that affected by the epidemic situation, many popular film producers have considered whether they will be released in the summer. In the cinema which has just returned to work, the arrangement of film arrangement and distribution of eight hundred is also under intense research and preparation.

During the battle of Songhu, the story of the 524 regiment of 88th division sticking to the warehouse of Shanghai Sihang was not the first time that it was put on the screen.

In 1975, the film 800 heroes praised the heroic deeds of the 524 regiment in sticking to the four element warehouse. With this film, Lin Qingxia won the best actress in the 22nd Asia Pacific Film Festival.

Inspired by his father and anti Japanese heroes, the director Guan hu wants to put his long cherished wish on the screen three years later. Wang Zhongjun, who was born in a military family, was fond of military themes. Assembly didnt think it could make money at that time, but I think there should be heroic things, including shooting eight hundred. Without feelings, we cant make eight hundred.

According to the financial report, during the 2017 annual report period of Huayi Brothers, the company realized a total operating revenue of 3.946 billion yuan, an increase of 12.64% over the same period in 2016; and the net profit attributable to shareholders of listed companies was 828 million yuan, up 2.49% over the same period in 2016.

Eight hundred was launched in September 2017 and will be released in April 2018. At this time, it coincides with the low tide of film and television industry adjustment, and Huayi Brothers, the leader of private media, cant stay away from it.

In that year, the cumulative box office of Huayi Brothers main films was less than 1.5 billion yuan, and the No.1 Di Renjies four heavenly kings only accounted for 606 million yuan. If Fanghua and predecessor 3 were not included in the box office of 1.9 billion yuan at the end of 2017, Huayi Brothers box office performance in 2018 would be even worse.

At the investor exchange meeting at the beginning of the second year, Wang Zhongjun stressed that he would gradually divest the businesses and assets with weak connection with film and television and real scenes, recover funds, optimize debt structure, and fully guarantee the steady development of Huayi Brothers main business. After that, Wang Zhongjun returned to the management. He said, from 2019, I will participate in all the film projects of the company. From incubation and development to publicity and implementation, I will comprehensively strengthen the control of film business and have one vote veto power.

Eight hundred is regarded as an important project for Huayi Brothers to get out of the trough. The film was scheduled for the summer of 2019. At that time, it was estimated that the box office would start at 5 billion yuan. If this volume was reached, a film would be enough to rescue Huayi Brothers, who are in deep debt crisis. However, the film was finally canceled.

Finally, Feng Xiaogangs only Yun knows with the label of pure love entered the new years Eve file, but failed to save Huayi Brothers decline. According to the financial report, the net profit attributable to shareholders of listed companies was - 3.963 billion yuan this year, mainly due to the lack of major investment and control film projects, as well as provision for impairment of goodwill, long-term equity investment and other assets.

The outbreak of the epidemic in 2020 made Huayi Brothers even worse, and once fell into the crisis of delisting. According to the financial report, in the first quarter of 2020, Huayi Brothers achieved a revenue of 229 million yuan, a year-on-year decrease of 61.4%; a net loss of 143 million yuan, a year-on-year decrease of 52.64%, and the balance of cash and cash equivalents on its account was only 268 million yuan.

The film and tourism market, which has not yet been fully recovered, will undoubtedly push Huayi Brothers to the edge of the cliff. If it does not act, the company may suffer a fatal blow.

On July 31, China Merchants Bank announced that it plans to provide Huayi Brothers with a credit of 1.5 billion yuan for the development of Huayis film and television projects, covering 30 films expected to be released by Huayi until 2023. This is the beginning of Huayi Brothers Jedi counterattack, and the announcement of the schedule of 800 is a clarion call. Affected by this news, the opening of August 3, Huayi Brothers Trading.

On August 7, Huayi Brothers released the first preview of another new film order to serve the gods and announced that it would be released in 2020. The story is based on the popular mobile game master of yin and Yang, in which Chen Kun plays the role of yin and Yang teacher Qingming, the film queen Zhou Xun, the red little student Chen Weiting and the elder sister Wang Likun.

After the announcement, Chen Kuns Qingming style was on the hot spot, and Huayi Brothers shares rose in the afternoon, closing up 4.41% to 5.53 yuan / share. Last week, the market value of Huayi Brothers has soared by 1.6 billion yuan.

But whether Huayi Brothers can really get out of the crisis, the release of eight hundred and order to serve God is only the beginning.