Compared with 10 years ago, the water shell has changed a lot. It used to be a fruit and vegetable warehouse, but later it was transformed into a jewelry garden, Qiu said
According to the enterprise survey data, Guangdong is the province with the largest number of gold related enterprises. In terms of the number of gold investment related enterprises, Shenzhen is unique, with a total of 6349 enterprises. As the most important jewelry industry gathering place in China, Shuibei has gathered thousands of gold jewelry enterprises and many individual businesses, and the production and processing of Shuibei has formed a complete industrial chain. After several years of urban renewal, IBC Shuibei jewelry headquarters building, shuibeijin exhibition jewelry Plaza, Shuibei jinzuo, Shuibei Ginza, Teli jewelry building, Shuibei International A number of first-class office building projects have appeared, Shuibei gold jewelry CBD has taken shape. Walking along Beili North Road, you may also be shocked by a wall: an office building transformed from an old industrial factory, with the signboards of various jewelry companies hanging on the outer wall.
However, on both sides of Shuibei 1st Road, Shuitian 2nd Street and Tianbei 4th Road, the reporter found some vacant shops and put up a call for rent. The owner of a silver jewelry store told reporters that the impact of this years epidemic is still very big. The gold jewelry store next to this one, which has been open for nearly 10 years, used to be one of the few retail shops in Shuibei. Its a pity that it has closed this year.
In shuibeijin jewelry Plaza, Wanshan jewelry and other large-scale stores, the reporter saw that many shops put out one can enjoy the wholesale price advertisement. However, most of them are non gold jewelry. Ms. Huang, a jewelry shop in Jinzhan jewelry Plaza, told the reporter that most of the customers who came to the scene were wholesale customers, so it seemed that there were not many people. Now the price of gold is soaring, and the price of gold jewelry is one price a day, and the wholesalers are also very cautious about taking the goods: under the economic environment, the sales of gold jewelry will certainly be impacted, but the traditional peak seasons of jewelry sales such as Chinese Valentines day and wedding season are coming, The demand will be relatively large.
So, what is the impact of gold price rise on the business of related businesses? Ms. Huang said that the price of gold has been rising, and the price of our products is also adjusting at any time. Fortunately, the raw materials we used to get have a premium of nearly 30% in the past six months, and on the whole, the business has been better recently than in the past few months. In the past, we used to work for our companies in Hong Kong, but this year we need less goods there, so we have to increase sales input in the mainland market. We found that some gold ornaments, gold coins and other products sold well this year, and these products have more investment and collection value
Recently, when the reporter asked the sales staff in the physical store of zhoudasheng in Shuibei, the clerk said that the gold price on that day was 590 yuan per gram, while it was only about 520 yuan per gram two weeks ago. Recently, due to the promotion activities on the Chinese Valentines day, 30 yuan per gram was reduced. Compared with buying gold jewelry, gold bars are more popular with customers. The salesman sold a 200g gold bar at the end of last month, when the market price was around 100000.
The reporter interviewed a number of shops and found that jewellers are mainly worried about the sharp rise and fall of gold price, so the sales strategy of Shuibeis primary dealers is to order according to demand, and few people hoard gold. For example, the phenomenon of Dama buying gold in 2013 did not appear. There are also sales staff told reporters that the recent sales of gold customers increased significantly, leading to gold recovery business is particularly hot. After all, many investors who bought gold bars last year already have a floating profit of 100 yuan per gram, and they sell at high prices to lock in profits.
Post epidemic Era
Shuibei needs to speed up brand building
Although the price of gold has been setting new highs, the data from the World Gold Council show that the global investment demand for gold bars and gold coins fell sharply in the second quarter of this year due to the weak demand in Asia. Global demand for gold jewelry fell by 46% in the first half of the year due to the blockade measures still in effect in some markets, high gold prices and the impact of shrinking disposable income on consumers.
Wang Lixin, Chinas managing director of the world gold association, said that Chinas gold market as a whole showed a recovery trend in the second quarter, but in the first half of the year, Chinas demand for gold ornaments remained sluggish due to the high gold price and the decline in consumer disposable income. The industry is optimistic about the prospects of the domestic gold jewelry market in the second half of the year. It is expected that the postponed wedding activities due to the epidemic situation may boost the demand for gold jewelry and further help the market recover.
Wu Fenghua, founder of Shenzhen TTF high-end jewelry, has been engaged in jewelry business in Shuibei since 2002. He has witnessed several changes in the Shuibei market during the golden period in history: this time is really different, and many colleagues are struggling to survive the winter. He vividly compared the jewelry industry to the Plateau Lake: the earliest frozen, the latest thaw, the impact of the epidemic is more obvious.
The high price of gold is a further blow to the whole industry, because only the stocks of gold enterprises appreciate, but the whole industry chain is down. Because of the cost of purchasing gold, consumption will be greatly restrained after the price of gold is too high. Wu Fenghua appeared helpless when he was interviewed by a reporter from the securities times.
In Wu Fenghuas view, the future of Shuibei must be to improve the fashion sense of product design and high added value, so as to realize the overall transformation and upgrading. Wu Fenghua firmly believes that only such water shells can have a way out: deep processing and value-added, through the craft of high-grade jewelry, the material value can be transformed into the value of art works and design works.
In addition, the major Western brands put their marketing center in China, which also forms a great external competition for local jewelry enterprises. At present, Shuibei is still a manufacturing center, which undertakes the distribution of industrial chain rather than marketing and brand center. Wu Fenghua said that in the post epidemic era, jewelry merchants of Shuibei must speed up the brand building and promote the whole industrial chain through brand building.
No matter how the gold price changes, from physical store sales to online and offline combination is a direction of Shuibei retail mode in the future. The reporter found that many Shuibei jewelry enterprises have invested in the online economy, set up live broadcast teams and cooperate with e-commerce platforms to accelerate the traditional industry into the era of live broadcasting. In Jinzhan jewelry Plaza and other stores, the reporter found that each store had established a live broadcasting base. Some businesses told the reporter that the merchants who settled in the base needed to use the express company and jewelry testing agency designated by the base. There is no charge for opening live broadcasting permission, but 10000 yuan base deposit is required. In Shuibei, there may be gold bars or jewelry in the plastic bags carried by passers-by. Some people throw away the jewelry as garbage, because there are so many jewelry in Shuibei. It seems like a joke, but there is no exaggeration. Whether it is warm spring or cold winter, Shuibei gold jewelry industry continues to move forward. Source: Securities Times Author: Wu Jiaming, Li Mingzhu, editor in charge: Wang Xiaowu_ NF
No matter how the gold price changes, from physical store sales to online and offline combination is a direction of Shuibei retail mode in the future. The reporter found that many Shuibei jewelry enterprises have invested in the online economy, set up live broadcast teams and cooperate with e-commerce platforms to accelerate the traditional industry into the era of live broadcasting.
In Jinzhan jewelry Plaza and other stores, the reporter found that each store had established a live broadcasting base. Some businesses told the reporter that the merchants who settled in the base needed to use the express company and jewelry testing agency designated by the base. There is no charge for opening live broadcasting permission, but 10000 yuan base deposit is required.
In Shuibei, there may be gold bars or jewelry in the plastic bags carried by passers-by. Some people throw away the jewelry as garbage, because there are so many jewelry in Shuibei. It seems like a joke, but there is no exaggeration. Whether it is warm spring or cold winter, Shuibei gold jewelry industry continues to move forward.