After the strategic marriage, Gome Jingdong launched a joint procurement plan of 30 billion yuan

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 After the strategic marriage, Gome Jingdong launched a joint procurement plan of 30 billion yuan


Beijing News shell finance and economics news (reporter Chen Weicheng) on August 10, Gome and Jingdong jointly announced the launch of a 30 billion yuan joint procurement plan. The two sides intend to open up new sources, reduce costs and increase efficiency through large-scale procurement, so as to promote win-win results for all parties.

This year, Gome and Jingdong have carried out in-depth cooperation in various fields. On March 13, Gomes official flagship store officially settled in Jingdong, opening the prelude of strategic cooperation between the two sides. At the end of May this year, Jingdong group made a strategic investment in Gome retail and subscribed for overseas convertible bonds issued by Gome retail with us $100 million.

The data shows that the sales data of Jingdong Gomes official flagship store in May increased by 1040% month on month, an increase of more than 10 times; the sales data of the month up to June 18 have exceeded the overall data of May. In the first half of the year, Gmv of Gome in Jingdong platform is expected to grow more than 100 times.

Since July, Jingdongs self operated department stores began to settle in Gome and promote sales in super live broadcast. This has led to the continuous increase in the types of department stores on Gome platform. At present, more than 20000 SKU of department stores have been put on the shelves, and Jingdong Logistics is responsible for the distribution.

Gome introduced that it is vigorously developing c2m reverse customization ability and improving digital product selection ability. According to the data, the proportion of differentiated customized goods in Gome increased from 37% to 45% in the first half of this year.

It is worth noting that on August 10, Suning e-buy disclosed that during the 818 period, home appliances, 3C and other products supported the J-10% price war. It is reported that the cooperation between cat and Ning began in 2017, and in three years, the amount of goods jointly purchased has reached 100 billion yuan.

According to the report on Chinas home appliance market in the first half of 2020 released by China Institute of electronic information industry development, Jingdong, Suning, tmall and Gome account for 28.86%, 21.76%, 14.2% and 5.37% of Chinas home appliance retail market.

Zhao Zexiao, editor of shell finance reporter Chen Weicheng of Beijing News

Source: Wang Fengzhi, editor in charge of Beijing News_ NT2541