Multi dimensional linkage and reconstruction of live broadcasting ecology
In fact, in the past six months, the extremely inflated e-commerce live broadcast has been killing the attention of users, and the enthusiasm and curiosity of consumers are declining. The cases of Star TV and KOLs car overturning are all the same. However, for Jingdong, the live broadcast here has already changed from flood irrigation to flow into the channel. Through the cooperation of people, goods and field, and in the mode of platform + brand + user + professional content, the live broadcast ecology has been continuously reconstructed.
Behind the 4-hour live broadcast, this Jingdong computer digital Carnival has already started, and its difficulty is no less than any conference. On the Jingdong content e-commerce platform, the notebook, speaker, headset and other products involved in the computer digital Carnival have been quietly promoted in the form of information, evaluation and experience, and these professional contents have been accurately pushed to potential users.
At the same time, HP, Lenovo rescuer, Wuji, Lenovo Xiaoxin, beats headphones, Marshall wireless Bluetooth audio, Shanze type-C expansion dock and other computer digital products also appear in the form of planting grass on the first platform of e-commerce shopping guide - whats worth buying. The lifers here will show their actual experience to the platform in the form of pictures, pictures and videos, so as to continuously attract popular science.
By August 3, todays headlines were online, and the summer computer digital necessities were popular. As a hot topic in the warm-up stage, more than 20 million people read in less than a week, and more than 1000 participants participated in it, becoming a hot topic on micro headlines. At the same time, aiming at the strategy that todays headlines are the king, more than 100 digital KOL will be selected to promote the warm-up of live broadcast products with goods, so as to attract real traffic in the way of hundred regiments and help the stores to break through the circle.
Although the summer vacation is more than half of the year, it is the right time for teenagers who are about to enter higher education institutions to buy some suitable notebook computers and digital products. #In summer, the computer digital essential good thing is launched in time, which not only meets the needs of users, but also opens a channel for Jingdong stores to segment the crowd. In particular, after todays headlines caused widespread heated discussion, a number of well-known computer digital KOL gave these just needed computers, digital products evaluation reports, so as to better guide consumer shopping.
Enabling shops to create a new trend of consumption
In fact, the live broadcast goes far beyond that. At 8:00 p.m. on August 9, under the guidance of Jiaqi, a well-known Chinese and English host, new species theory and never lack virtue digital, two well-known digital computer circles, talked about the technical features, parameters, highlights and use experience of HP, Lenovo Savior, Wuji, Lenovo Xiaoxin, beats headset, Marshall wireless Bluetooth audio, Shanze type-C expansion dock and other products. It attracts users attention with diversified, personalized and interesting live broadcast content, and focuses on the traffic attracted by todays headlines, whats worth buying and other platforms before, and finally creates a digital multicast cluster integrating brand, scene, experience, blockbuster, design and planning.
Finally, it presents not only the new retail under the direct broadcast e-commerce outlet, but also constructs the marketing closed-loop mode with innovative content, which accurately delivers the computer digital products such as HP, Lenovo rescuer, Wuji, Lenovo Xiaoxin, beats headset, Marshall wireless Bluetooth audio, Shanze type-C expansion dock and other computer digital products to the users, so as to truly promote the sales of stores. In terms of the price that users are most concerned about, in addition to the price advantage of 618 at the same price, on the day of live broadcast, Jingdong 3C bubble hall broadcast room also launched popular products with direct drop, and users entering the live room can also get exclusive coupons. Source: editor in charge of mass news: Chen Tiqiang_ NB6485