800 yuan / bottle, 53 degrees Feitian Maotai in seconds? Website high imitation official mall
Guizhou 53 u00b0 Feitian Maotai liquor is limited to 800 yuan / bottle per second, and the authentic products are guaranteed, and 200 cases will soon be sold out. This is a limited second kill advertisement for Maotai liquor on Weibo.
Click the link, the product introduction page shows official direct marketing, genuine product guarantee, a total of four promotion packages a, B, C, D. Take the promotion package a as an example. The price of two cases (12 bottles) of 53 u00b0 Feitian Maotai is 9000 yuan. According to the unit price of 800 yuan / bottle, the promotion price of the whole box is also reduced by 600 yuan, and six gift bags + wine detector are presented.
Nandu reporter noticed that the advertisement link showed not only the detailed introduction of Maotai liquor, but also the support of unpacking, inspection and payment on delivery in the eye-catching position of the page. It also showed the pictures of the anti-counterfeiting traceability system on the official website of Maotai. At the bottom of the page, the relevant search screenshots of two well-known e-commerce platforms were listed at the bottom of the page. At first glance, it was no different from the official channel, but the second kill chain Then only the pictures are displayed, not linked to the relevant official purchase channels.
At the bottom of the website, the so-called online record number is also displayed, but in fact, it is impossible to click to jump to the national Internet security management service platform like the record information at the bottom of the normal website, and the online record number provided by the above-mentioned seckill page can not be found on this platform.
The price of 53 degree Feitian Maotai is only 800 yuan / bottle.
The product introduction page shows that more than 2000 people have purchased the product. Only cash on delivery is supported. Fill in the name, mobile phone and receiving address. Click the order online button to place an order. The page also doesnt show any online customer service consulting channels.
In order to find out the truth, Nandu reporter tried to place an order for 2 cases of 53 degree Feitian Maotai. A few hours later, he received a phone call from the official sales agent of Maotai distillery, confirming the order with the reporter from Nandu. The location of the number was shown as Guiyang, Guizhou.
According to a survey conducted by Nandu reporters, searching Baidu and Weibo for 53 degree Feitian Maotai can find similar fake Maotai advertising links on the official website, which are mostly sold at around 700 yuan. But this kind of website can not pay online, there is no official customer service, only provide online order channel.
How to identify the authenticity of online wine purchase?
Maotai official customer service told Nandu reporter that there are fixed e-commerce platform cooperation in the sales of Maotai liquor, without any advertising website or sales channels of personal identity. There are Maotai self run stores, dealers and exclusive stores in the country. The so-called low-cost promotion and Limited second killing activities on the Internet are definitely not true. The customer service said that there are detailed anti-counterfeiting instructions in the packaging box of Maotai liquor. If you encounter any problems, you can also contact the self-employed stores in each province for identification.
Another fake 53 degree Feitian Maotai sales page, announced that the price is 716 yuan / bottle.
There is demand in the market, and Maotais counterfeiting gangs are also constantly upgrading their counterfeiting technology.
Nandus previous investigation found that in Maotai Town, Renhuai, Guizhou, the production and sale of fake Moutai wine has formed a complete industrial chain. According to the reporter, those who are involved in Maotais liquor blending and selling in bulk are also using in Maotai. In order to avoid risks, fake Maotai is only sold to the dealers who are familiar with it. They will be very cautious for new customers.
In this regard, the regulatory authorities have carried out special work for many times to crack down on the production and sale of fake Maotai. However, driven by the interests, the manufacture and sale of Maotai liquor are still prohibited repeatedly, and they have changed from public sale to covert trade. The sale of fake gangs has gradually shifted to the online market, with a wider audience. Some consumers are not clear, so it is easy to be cheated. The above-mentioned industry insiders told Nandu reporters that the so-called low-cost seckilling activities, people who really know Maotai must be fake, there is an official e-commerce channel for Maotai sales.
In addition, there are two glass beads in the mouth of Maotai liquor, which can play an auxiliary sealing role. Generally, they can only be put into the bottle when they are made. Once the glass beads are removed, the integrity of the bottle mouth will be damaged. Therefore, we can also identify the authenticity of Maotai Liquor by checking the integrity of the bottle mouth.
Maotai has formed a complete industrial chain from the base liquor supply, packaging material production, transportation and storage, product sales and other links, and the situation is extremely grim. In May 2019, Liu Hanlin, then member of the Party committee and general counsel of Maotai Group, said when talking about the problem of fighting against alcohol counterfeiting at the Third China Criminal crackdown and exchange forum on counterfeit alcohol held in Maotai town.
Nandu reporter found that in Baidu Post Bar feitianba, there are many posts directly selling high imitation and fine imitation Maotai liquor, saying that high imitation liquor is made from the base liquor of Maotai distillery. In addition, Maotai bar, there are netizens recycling Maotai empty bottles, packaging box information. Maotai high-end bulk liquor, 200% without any liquor flavor, can be sold with 1499 Feitian.
Nandu journalists have previously found that the sale, recycling and purchase of empty bottles on the second-hand trading platform are also very active, most of which are expensive liquor brands such as Moutai. Sellers say the Moutai empty bottles with anti-counterfeit chips can be tested by Moutai system, and fake one lose ten thousand. In order to avoid the supervision of the platform, most of these commodities are put on the shelves with similar keywords such as Jiu bottle, Mao platform, Mao bottle, etc., which some sellers call jargon.
In addition to empty wine bottles, Maotais iconic red ribbon, rubber cap, trademark sticker, anti-counterfeiting label, wine detector and other accessories are also popular on the second-hand trading platform. Since then, Nandu reporter will be the above information feedback to the platform, the platform quickly for this kind of keyword cleaning.
However, according to a recent investigation by Nandu reporter, the above-mentioned commodity information still exists on the second-hand platform, and some people say that Maotai is sold at a low price and hand-painted pictures are used instead of physical photos to avoid supervision.
Industry insiders told Nandu reporters that the main reason why fake Maotai can be unimpeded in the market is the packaging and anti-counterfeiting signs of liquor, which can confuse the real with the fake.
In January 2019, the police in Yichang, Hubei Province, cracked a large-scale production and sales case of fake Maotai liquor. The criminal gangs purchased these high imitation wine bottles and then repackaged the bulk liquor. At the same time, they hired technical personnel with high salaries to label and package the bottles. They also purchased anti-counterfeiting chips and so on. They produced fake Maotai liquor in bulk by order, and then sent them to the designated place of sales personnel through logistics China illegally obtained huge profits. A total of 1349 bottles of counterfeit Feitian Maotai liquor, a set of production equipment, and a large number of raw materials used for manufacturing and selling counterfeit liquor, such as bottle caps, empty bottles and trademark marks, were found in the police network. The amount involved reached more than 10 million yuan.
The police of Wujiagang District branch of Yichang Public Security Bureau, who is responsible for investigating and handling the case, told reporters in Nandu that the raw materials used to make fake Maotai liquor, such as empty bottles and anti-counterfeiting chips, may be internal leakage or recycling. At present, the police are digging into the houses of fake production and sales gangs.
Recently, the Hangzhou police cracked a huge case of selling fake tobacco and alcohol. The police found that the counterfeiters had mixed the real liquor with the fake one. They drilled holes in the bottle of Feitian Maotai real liquor, extracted the real liquor, and then poured it into the Maotai Prince liquor. As a result, the 53 degree Feitian Maotai, with a market price of about 2800, costs only 200-300 yuan, involving 45 high-end tobacco and alcohol stores across the country.
Guizhou market supervision department: has interviewed Maotai liquor dealers in the whole province
Recently, with the continuous rise of Guizhou Maotai in the capital market, the market price of 53 degree Feitian Maotai liquor has also been rising. In August, the price of Feitian Maotai liquor in many places has reached 3000 yuan / bottle, far exceeding the official terminal retail price of Maotai liquor of 1499 yuan. However, the supply of goods in the market is still tight, resulting in the situation that one Mao is hard to obtain.
In order to further strengthen market supervision and crack down on counterfeit and shoddy liquor, Guizhou market supervision and Administration Bureau issued the announcement on collecting illegal clues in Maotai liquor market on August 5. The scope of collection includes hoarding and hoarding in Maotai liquor market, bidding up prices, increasing prices, transferring sales, false sales, manufacturing and selling infringing fake Maotai liquor, and malicious speculation and speculation Liquor, production, release of Maotai liquor false advertising and other illegal acts, and announced 24-hour complaint telephone number.
Then, on August 6, the market supervision bureau of Guizhou Province issued a news report, saying that recently, according to the unified arrangement of Guizhou provincial market supervision bureau, the provincial market supervision department conducted administrative interviews with all Maotai liquor dealers (exclusive stores). During the interview, the market supervision department clearly required all dealers (exclusive stores) to fully implement the main responsibility of enterprises, strictly abide by relevant laws and regulations, and achieve the Five Prohibitions: no price increase, no hoarding, no price raising, no cooperation with the scalpers, no selling of infringing and counterfeit products, no fabrication of sales records to avoid supervision.
After accepting the interview, all Maotai liquor dealers also signed the letter of commitment.
According to Nandu reporter, in September 2019, Guizhou provincial market supervision bureau also issued an announcement to solicit clues on violations of laws and regulations in Maotai liquor market, including hoarding and hoarding in Maotai liquor market, bid up prices, price increase sales, transfer sales, illegal tie-in, production and sale of counterfeit Maotai liquor. On April 27, 2020, the white paper protection and development of intellectual property rights in Guizhou Province in 2019 issued by Guizhou market supervision and Administration Bureau mentioned that the public security organs of Guizhou province carried out special actions to crack down on intellectual property rights infringement of Maotai liquor. There were 91 cases of infringement of intellectual property rights of Maotai liquor, 46 cases were solved, 106 suspects were arrested, and the involved amount was more than 104 million yuan u3002 In addition, the white paper also pointed out that in terms of strengthening the protection of intellectual property rights in the fields of network and e-commerce, the regulatory authorities conducted online supervision on online sales platforms, filed and investigated 1261 cases of counterfeit patents in e-commerce, accounting for 76.9% of the total number of counterfeit patent cases in the Province. Produced by: Nandu new business form law research center: Nandu reporter Wang Qi editor: Xiang Xueni, Zhang Yali source: Southern Metropolis Daily editor in charge: Yang Bin_ NF4368
According to Nandu reporter, in September 2019, Guizhou provincial market supervision bureau also issued an announcement to solicit clues on violations of laws and regulations in Maotai liquor market, including hoarding and hoarding in Maotai liquor market, bid up prices, price increase sales, transfer sales, illegal tie-in, production and sale of counterfeit Maotai liquor. On April 27, 2020, the white paper protection and development of intellectual property rights in Guizhou Province in 2019 issued by Guizhou market supervision and Administration Bureau mentioned that the public security organs of Guizhou province carried out special actions to crack down on intellectual property rights infringement of Maotai liquor. There were 91 cases of infringement of intellectual property rights of Maotai liquor, 46 cases were solved, 106 suspects were arrested, and the involved amount was more than 104 million yuan u3002
Production: Nandu new business form legal research center