The most typical example is that Kylie Jenner of Kardashian family relies on 151 million fans on instagram. Kylie cosmetics, a beauty brand with the same name, has achieved a sales volume of $420 million in just one and a half years. In the past 12 months, its net sales volume was about 177 million US dollars, which has rewritten the business rules of the beauty industry. Kylie Jenner has surpassed the founder of Facebook to become the youngest self-made billionaire in history Production may have exceeded 1 billion US dollars.
Last November, Coty, a US beauty giant, bought 51% of Kylie Jenner for $600 million. The acquisition is expected to be completed in the third quarter of fiscal year 2020. The deal also made Kylie as much as $600 million, a shock to Kylies ability to absorb money.
Since then, more people have joined the field of beauty makeup. In 2015, Rihanna registered his brand. LVMH, the worlds top luxury group, invested 10 million US dollars, focusing on research and development of make-up. In 2017, FentyBeauty officially went public. The first series included matte liquid foundation, repair high gloss bar, glossy powder, lip gloss, and so on. The price is also very affordable.
In September last year, beauty brand Fenty beauty entered tmall global.
American singer Selena Gomez has also set up the personal beauty brand rarebeauty.
Over the past few years, the importance of make-up has surpassed that of skin care and perfume, which is boosted by millennials and social media. Now more and more singers have joined the beauty Corps. Will you pay for it?