Lucky coffee is now profitable signs: July has achieved overall break even

category:Finance
 Lucky coffee is now profitable signs: July has achieved overall break even


As a matter of fact, with the financial fraud event approaching the end, luckys strategic adjustment panorama also emerged clearly. It is reported that after taking office, the new management has set the new strategic plan of Ruixing, rapidly expanded the Blitzkrieg mode of occupying the market, and adjusted to create profits for refined operation. Market analysts believe that lucky this is to fight a protracted war, to profit from stores.

At the same time, the marketing strategy of lucky also changed. The rise of private domain traffic has made Ruixing pay attention to the scale value of existing users. The marketing method has also been upgraded to focus on the retention and frequency of existing users. The flow effect of private domain and community has been rapidly enlarged.

According to the data released by a third-party organization, in less than 20 days, lucky coffee added 800000 private domain users, with a total of 2.6 million, and more than 9000 wechat communities. In addition, according to the third-party market testing agency, Ruixing coffee has more than 20 million fans and 50 million app users.

Zhu danpeng, an analyst of Chinas food industry, also believes that the current situation of lucky coffee has proved that its cash flow has not been too big a problem for the time being, the store side has maintained normal operation, and consumers still have a strong desire to spend.

With the combination of flow effect and fine management, the offline stores of Ruixing coffee have recovered rapidly. Some data show that, with nearly 90% of the stores opening in China, the daily cash income of Ruixing is stable at about 13 million yuan, and the income of newly opened stores has increased by more than 10% year on year. This also means that luckys cash income is expected to continue to grow in the second half of 2020, when the aftereffect of consumption side breaks out. At the same time, Ruixing coffee shop optimization is also continuing. Analysts pointed out that shut down and transfer can reduce the cost side expenditure as quickly as possible, and concentrate the strength to improve the operation efficiency of stores. However, store optimization is not a simple one size fits all. People familiar with the situation told China Science and technology news network that Ruixing coffee has planned to open new stores. After accurately measuring factors such as turf efficiency, location, target consumers and cost, Ruixing is more cautious in choosing new stores. It is reported that in 2020, the total number of Ruixing coffee stores will be maintained at about 4500, going through the growth period of rapid expansion and moving towards the mature period of full profit. Chinese businessmen buy masks priced at 10 million yuan netizen: do diamonds stab your face? Bill Gates: I didnt expect that the performance of the United States was so bad. McDonalds responded to carcinogens detected in the packaging of fast food: it didnt add this article source: editor in charge of China Science and technology news: Chen Hequn_ NB12679

With the combination of flow effect and fine management, the offline stores of Ruixing coffee have recovered rapidly. Some data show that, with nearly 90% of the stores opening in China, the daily cash income of Ruixing is stable at about 13 million yuan, and the income of newly opened stores has increased by more than 10% year on year. This also means that luckys cash income is expected to continue to grow in the second half of 2020, when the aftereffect of consumption side breaks out.

At the same time, Ruixing coffee shop optimization is also continuing. Analysts pointed out that shut down and transfer can reduce the cost side expenditure as quickly as possible, and concentrate the strength to improve the operation efficiency of stores.

However, store optimization is not a simple one size fits all. People familiar with the situation told China Science and technology news network that Ruixing coffee has planned to open new stores. After accurately measuring factors such as turf efficiency, location, target consumers and cost, Ruixing is more cautious in choosing new stores.

It is reported that in 2020, the total number of Ruixing coffee stores will be maintained at about 4500, going through the growth period of rapid expansion and moving towards the mature period of full profit.