But DTC is directtocontext, not directtoconsumer. It is the scene that makes a new brand, which is called Scene DTC. Of course, brand is user-centered, but from broad digital users to specific scene users, it can better represent the understanding and cognition of the achievements of new brands in this era - scenario DTC focuses on the identity of specific scenes.
Around the Scene DTC, Wu Sheng proposed three major predictions:
1. Moral selection: scientific, equal and friendly.
2. Community empowerment: from participatory co construction to distributed survival.
In the second chapter, car u00b7 new organ, Wu Sheng explains his understanding of digital car: the information processing tool based on digital energy and LBS is a high-speed mobile data warehouse. Digital energy is the basis of digital vehicle process transformation. The digital energy ecological builders represented by star charging are promoting the digital car to complete this transformation. The relationship between people and cars is also subverting - the interaction between people and cars is smooth, accelerating the car to become a new organ of human beings. The digital assistant of human vehicle interaction represented by Tencent tai3.0 is the small scene development based on vehicle scene, which realizes the super smooth of human vehicle interaction.
The three major predictions based on scenario OTA are as follows:
1. All things vehicle Union: complex interactive scene training.
2. Software life: parameter update and meaning sustenance in sequel era.
3. Machine Imagination: neural network creation and information source evolution.
Chapter 3 space and new time. Wu Sheng thinks that the essence of space is the sense of space, and the content is the creation of the sense of space. Content breaks the experience boundary between online and offline, virtual and reality, and refreshes the perceptual meaning of time. The underlying logic of space can be people and goods yard as the cognitive framework, which is interesting people, disciplined goods, and content field, which together build the prosperity of fresh shops.
The three major predictions based on scenario subscription are:
2. Scene member: credit consumption of useful scenes.
Chapter four city and new language. Smart city is the emergence of smart scenes. The 5g + aiot machine social network, represented by vision, is the twin network of smart city.
Scenes are also becoming the new language of the city. Super app is the new service language of the city, the smart node is the new connection language of the city, the digital community is the new community language of the city, and the artistic daily life is the new aesthetic language of the city. They all point to the beautiful atmosphere of digital life.
Wu Sheng puts forward the fourth business method atmosphere power, and takes live e-commerce as a typical case to systematically elaborate the method elements of atmosphere force. Live e-commerce has experienced the process of people looking for people with anchor as the element, and goods looking for people with the advantage of supply chain at the present stage, and the next step will enter a new process of finding people in the field. And the atmosphere force is officially solving the key issues such as the conversion rate of live e-commerce, user trust, communication efficiency, user expectations and so on.
Finally, Wu Sheng put forward three predictions based on atmosphere force
1. Scene communication: the scene communication defined by atmosphere is the exploration direction of social products. 2. Community modeling: embedded in the local smart node experience planning. 3. Social design: an atmosphere system focusing on humanized transportation, friendly facilities and flexible public space. At the end of the speech, Wu Sheng reviewed the new species experiment plan launched and continuously promoted since 2016. This years member alliance is based on the new business model of member alliance, which is based on the new business model of member alliance. The specific landing forms of seedclub include: scene equity test, equity drainage design, member selection mall, ecological Alliance Community, etc. Extended reading of American media: how does trump or teach other countries to crack down on American app? Microsofts statement implies that the suspension of supply is not responsible? This agreement has been made for a long time. Li Guoqing: Yu Yu asked his son to tell his parents that he had no bottom line. He tried his best to find out the best way to do it. This article comes from Wang Fengzhi, editor in charge of Netease science and technology report_ NT2541
1. Scene communication: the scene communication defined by atmosphere is the exploration direction of social products.
2. Community modeling: embedded in the local smart node experience planning.
At the end of the speech, Wu Sheng reviewed the new species experiment plan launched and continuously promoted since 2016. This years member alliance is based on the new business model of member alliance, which is based on the new business model of member alliance. The specific landing forms of seedclub include: scene equity test, equity drainage design, member selection mall, ecological Alliance Community, etc.