Shell to find a house landed on the New York Stock Exchange on the 13th, raising a maximum of US $2.315 billion

category:Finance
 Shell to find a house landed on the New York Stock Exchange on the 13th, raising a maximum of US $2.315 billion


According to the prospectus, some of shells existing shareholders and third-party investors intend to subscribe for ads worth at least $800 million. Among them, Tencent will subscribe for ads worth at least US $200 million, while Hillhead and Sequoia will subscribe for ads worth at least US $100 million respectively.

Shell house search was born in 2018 and is committed to connecting b-end brokers and C-end users, so as to realize the digital and online transformation of real estate transactions. On July 24 of this year, shell housing officially submitted a prospectus. The listing entities also include Lianjia and Deyou, including finance, decoration and other businesses.

If shell is listed successfully, it will be the first Chinese enterprise with an IPO Financing scale of more than US $1 billion since Tencent music entertainment group landed on the New York Stock Exchange at the end of 2018.

The business model of shell house search can be summarized as dual network and dual core, namely data and technology driven online operation network and community-centered offline store network. The three main businesses are stock house trading, new housing trading and other emerging businesses.

According to the prospectus, in the first half of this year, the total transaction volume (GTV) of shell housing platform reached 1.33 trillion yuan, an increase of 49.4%; during the period, the business income was 27.26 billion yuan, an increase of 39%; the net profit was 1.61 billion yuan, an increase of 188.6% compared with 560 million yuan in the same period of last year.

From the perspective of business contribution dimension, the marginal contribution of shell housing stock transaction in the first half of the year was 4.85 billion, which was the same as that of the same period of last year; the marginal contribution of new housing transaction was 3.5 billion, with a year-on-year increase of 74.1%; the marginal contribution of other emerging businesses was 620 million yuan, with a year-on-year increase of 55%, and the contribution of the latter two businesses continued to increase.

In the view of Zuo Hui, chairman of shells housing industry, real estate will gradually transform from manufacturing to service in the future. The essence of new residence is to reshape the Internet of housing industry by digital means. The value of such platforms as shell house finding is to empower brokers and serve customers with the help of technology and platform under the guidance of long-term doctrine.

In the past year, shell house search has been launched in succession with functions such as VR Sales Department, online signing of rental and second-hand housing, online loan signing and fund deposit and management, etc., completing the last kilometer of online real estate transaction, realizing the digital closed-loop of real estate transaction, and changing the users consumption scene and service providers operation scene. As of June 30, 2020, shell house has entered 103 cities in China, connecting 265 new brokerage brands, 456000 brokers and 42000 brokerage stores. Shells goal is to connect 1 million service providers by 2020, and become an online platform with a monthly life of more than 100 million yuan. If the listing is successful, 30% of the fund raised will be used as the platform R & D fund, 30% for the expansion of new housing trading services, and 25% for the service product diversification and business operation expansion; the remaining amount will be used to meet the companys working capital needs and potential strategic investment and acquisition. Extended reading of Shanghai Stock Exchange she Li: steadily promoting the pilot of public offering REITs (with actual record) US $765 million loan was suspended, Kodak giants transformation twists and turns over 60 billion market value is about to be lifted_ NF5619

In the past year, shell house search has been launched in succession with functions such as VR Sales Department, online signing of rental and second-hand housing, online loan signing and fund deposit and management, etc., completing the last kilometer of online real estate transaction, realizing the digital closed-loop of real estate transaction, and changing the users consumption scene and service providers operation scene.

As of June 30, 2020, shell house has entered 103 cities in China, connecting 265 new brokerage brands, 456000 brokers and 42000 brokerage stores. Shells goal is to connect 1 million service providers by 2020, and become an online platform with a monthly life of more than 100 million yuan.