In China, Moutai, the top brand of high-end liquor, has been given a special meaning. This brand of national wine is different from that of other brands. People who buy Moutai are usually not people who drink Moutai, because Moutai is usually used as a gift rather than a consumer. At the same time, Moutai can also serve as a collection, preserving value added, and has the function of investment.
Despite the high price of Moutai, long-term supply and demand still make Moutai difficult to find in the market. Even if the residents of Maotai town buy Maotai liquor locally, they also need to buy Maotai liquor by ID card. Each ID card can only buy 2 bottles of Maotai liquor per month.
Unswerving iron fist, steady price, not to let people curse. Although in recent years, Moutai has taken a lot of action to control the price of iron wrist, even punishments to the price of the dealers, but the retail price of Moutai liquor in the market is still far higher than the Moutai group to determine the guidance price.
Therefore, the price reduction from time to time has become the Huimin measure of Moutai group. From August 6th to August 8th, it was Moutais 2018 summer holiday season, which did not think of the activities of a Moutai shop in Changsha, which attracted many customers to buy, out of control, and even police police fired a warning gun.
Moutai concession is a kind of rob,
Out of control police fire alarm
According to the documents issued by Maotai Marketing Co., Ltd., the summer consumer preferential activities in Maotai will last for three days from August 6 to August 8, 2018. The documents require that each provincial and friendship association organize the national wine Moutai store and the special dealer to sell the ordinary Moutai wine to the consumer at 1399 yuan / bottle price (each small note: Flying Moutai). At the same time, it is requested that each shop and the distributors hold preferential activities synchronously. The delivery of Feitian Maotai during the event shall not be less than 20% (or no less than 60 pieces) of the actual arrival volume from June 1 to August 6, 2018.
In the early January of this year, Moutai group announced that since 2018, the 53 - degree Moutais factory price has risen from 819 yuan to 969 yuan, and the proposed retail price has risen from 1299 yuan to 1499 yuan. Therefore, the discount is 100 yuan per bottle.
At 8:45 on August 6, 2018, the Public Security Bureau of the Yuhua Public Security Bureau received the first level of the 110 platform, which was called the fragrant camphor road of the Xiang camphor, the Lanting Pavilion and the Moutai wine shop. After receiving the police, Yuhua Public Security Bureau quickly dispatched the police to the scene for disposal. It was found that there were nearly 400 people gathered on the scene, and the order was extremely disorderly. To ensure that there is no stampede incident, police officers are required to evacuate immediately. In the case of repeated dissuasion, warning invalid, and serious out of control of the scene order, the police fired a gun to warn the sky, and controlled the scene order without causing casualties. After investigation, the shops promotional activities have not been reported to the public security organs, and other circumstances are under further investigation.
Why does a profit of 100 yuan per bottle cause consumers to panic? The reason is that the guided price of 1,499 yuan on the market is already in vain. Feitian Maotai now retails between 1,700 yuan and 2,000 yuan. This means that consumers will get at least 300 yuan for Moutai flying at a price of 1399 yuan.
Picture source: visual China
As a result, when Moutais preferential activities began in August 6th, there were long queues in front of Moutai stores in many cities across the country.
At noon on August 6th, the reporter came to a Moutai store in Chengdu. Staff told reporters that at about 7 oclock in the morning, that is, there are consumers in the door number, because of limited quotas, preferential activities of Moutai liquor have all sold. The shop assistant reminded reporters that if you want to buy Moutai liquor with discount activities, you need to queue up early tomorrow morning (7).
At 4 oclock yesterday morning, there were customers queuing up, and 60 pieces of white wine were sold out in less than 1 hours.
The person in charge of the Fujian national wine Moutai self - operated company today (August 7th) described to the daily economic news (nbdnews) reporter the degree of fire on the day of the August 6th event.
Hidden security risks, promotion activities are stopped
Today, the reporter came to a Moutai store in Chengdu, and saw that the store was closed when it arrived to work. The announcement posted in front of the door said that since the promotion activities were deeply loved by consumers, there were serious public security risks due to the large number of people and the malicious disruption of some people. Sales promotion is suspended for two days.
Every reporter Zhu Wan Ping
Because of the unprepared and recent safety accident, the Public Security Bureau has shut down our doors. We will not carry out this activity for the time being. Sichuan State Liquor Moutai Sales Co., Ltd., people concerned about the daily economic news (micro signal: nbdnews) reporter said. As for when to resume promotions, he said, We havent been notified of the resumption yet. We can look at the official website for details.
Because of the safety factors being halted, we are also in the process of rectification, and the rectification period is closed as usual. A Moutai dealer in Fujian said. Regarding the resumption of the campaign, he said it might not be possible for consumers to buy 53 degrees Feitian Maotai for 1,399 yuan after the rectification period.
Every reporter Zhu Wan Ping
In fact, as early as August 6th afternoon, Moutai issued a notice that, because of this summer preferential 100 yuan, consumption satisfaction 100 points activities have not been approved by the relevant departments, there is a serious security risk, according to the law enforcement departments, from day to day activities canceled and closed for two days (August 7, 2018 - August 8th).
This morning, relevant people of Maotai Group told the Daily Economic News (reporters said that the closure rectification notice was indeed issued by Maotai Wine Sales Company. It is not clear whether the sales promotion will be resumed after rectification.
Cattle stir, 1550 yuan per bottle
A Moutai dealer, who did not want to be named, told the daily economic journalists that the promotion was intended to cool the market and let consumers buy more favorable prices, but many of the queues were pulled by cattle and even led to conflict.
The dealer also provided reporters with information about queuing of cattle. The information shows that the Moutai store sales promotion, 1399 yuan / bottle of the flying Moutai limited supply, early with an identity card to buy, after the purchase of a small ticket with a store directly to 1550 yuan / bottle to him, how much to receive. And attached a mobile phone and other contact.
The cattle also recruit: to go to the queue early, how many you can buy, one ID card to buy up to 2 bottles, can bring friends and friends to buy a piece; if the merchant refuses the goods, directly dial 4008189999 complaints.
This morning, the reporter dialed the phone number, answering the phone said that at the moment still in the flying Moutai, the goods can be sold to him, the information is still true and effective.
Picture source: visual China
Although it is a low season for liquor consumption, the wholesale price of Moutai will not rise. According to a recent research report issued by Southwest Securities, the current Maotai liquor market is strong, off-season is not weak, a batch of prices continue to rise. In the two quarter, Moutai prices rose one after another and continued to go up. At present, the price is basically around 1750 yuan, and the market demand is strong. This is also the reason why cattle can still make profits even after taking 1550 yuan / bottle. In recent years, with the Moutai brand and the market going all the way, Moutai has repeatedly stressed the need to cultivate Mao powder. This time, in the off-season, the major purpose is to give preferential treatment to consumers. Source: Daily Economic News Editor: He Yufang _NN5632
Although it is a low season for liquor consumption, the wholesale price of Moutai will not rise. According to a recent research report issued by Southwest Securities, the current Maotai liquor market is strong, off-season is not weak, a batch of prices continue to rise. In the two quarter, Moutai prices rose one after another and continued to go up. At present, the price is basically around 1750 yuan, and the market demand is strong. This is also the reason why cattle can still make profits even after taking 1550 yuan / bottle.
In recent years, with the Moutai brand and the market going all the way, Moutai has repeatedly stressed the need to cultivate Mao powder. This time, in the off-season, the major purpose is to give preferential treatment to consumers.