White Deer plains walk down the altar: the characteristic cultural brigade project gets together, the main camp is eats and eats.

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 White Deer plains walk down the altar: the characteristic cultural brigade project gets together, the main camp is eats and eats.


The gold medal sign of White Deer Plain is gradually stepping down the altar.

In 2017, with the TV play White Deer original, the White Deer original, the unique Xian culture IP, became the object of capital pursuit. Only more than 200 square kilometers of White Deer Plain had distributed at least 6 special rural tourism projects on the theme of White Deer original, the White Deer warehouse scenic spot and the White Deer original ecological cultural sightseeing garden, respectively. The film town of Bai Lu Yuan, the folk village of Bailu yuan, the folk village of Duoji palm, and the old town of Bailu.

None of these projects will take the White Deer culture as a selling point. After the actual experience of the tourists, they found that these are mostly characterized by ancient buildings, and the cultural elements of the scenic spots are basically the same - the main business is a Shaanxi snack.

On the spot, the upstream journalists in the White Deer Plain saw that, in addition to the White Deer Plain Film and Television City, some of the 6 characteristic rural tourism projects have been closed, some or barely maintained because of the white hot competition of the scenic spots and the robbery of the tourists.

In August 4th, Bai Lu Yuan folk village was closed to the shops.

The opening of the business for two years has declined, and more than 300 businesses are closed.

Based on the White Deer Plain this IP and derived tourist attractions, Bailuyuan folk culture village is the first, but also has become the first decline of one.

Xian to the east of the more than 30 km east of the Banpo on the White Deer Plain, white deer yuan folk culture village in this wonderful place, Lantian County, Ba River, mountain field garden to the bottom of the eye. According to the official introduction, as the three key construction project of Shaanxi, Xian and Lantian County, the most primitive form of natural Forest Park is preserved, and the comprehensive tourism resort will be built through the forms of antique buildings, special food products and traditional technical performances. In May 1, 2016, Bai Lu Yuan folk village opened 120 thousand visitors on that day.

Two years later, the upstream news reporters were seen in the White Deer folk culture village. Compared with the original, the lanes are almost empty. A large number of shops have been closed, the door is attached to the empty shop, the room has signs, abandoned kitchen materials and other materials. A small number of shops that are still operating are being concentrated in the middle platform. Ancient snacks on a street, the door is closed, only on both sides of the road cold skin, meat bun and other signs show that here once brilliant. There are only a few cars in the parking lot that can park nearly a hundred cars, and the ferry stops at the roadside. The wheels are rusty.

Many merchants introduced, folk village just started the first year of business, indeed many tourists, business is hot, a shop is hard to seek, a good price of several million yuan from the original merchants to buy. Now most of them are no one. Rotten in hand! a businessman said, this is still the weekend. If it is Monday to Friday, almost nobody. I usually dont open the door, but only two days on weekends, and I cant sell much money or lose my business. The Bai Lu Yuan folk culture village covers an area of about 600 mu. It is invested and constructed by Shaanxi Wei Shui Cultural Industry Investment Co., Ltd. with a total investment of 200 million yuan. It is a comprehensive item of cultural tourism integrated with ecological agriculture sightseeing, folk culture experience, agricultural activities experience and rural fine leisure holiday.

What is this? Its a pity that a good scenic spot becomes like this. Mr. Wang, a Xian citizen who came from the press, said. As a very popular white deer Village, the folk custom village has been reduced to such a level that it has made it difficult for tourists who have ever been there.

The early stage of the operation of the folk culture village was very good, but the latter appeared homogenization competition, and the operation was difficult. Lantian County, white deer original management committee of the relevant personnel, the current scenic area is in the upgrading and transformation period, the new operation team has been stationed, more than 300 households in the scenic area are mostly in the closed door state, only a dozen households are still open, less than 1000 visitors to visit each day.

The operating company is facing difficulties in financing and is actively financing. It wants to advance the latter project, but up to now there has been no result. The head of the White Deer original management committee in Lantian County said.

August 4th, Bai Lu Yuan ecological cultural sightseeing garden.

Get together and compete in homogenization. Several scenic spots cant sustain.

Why has it changed so much in the past two years?

The main reason for the local shops is: in the folk villages, snacks are the selling points. Besides food, there is no special feature. The film town is relatively large and has some differences with the other two. Selling snacks is not the main business. White Deer folk village and white deer warehouse are the main traditional culture of white deer. The scenic spots are mainly packed with white deer. Many scenic spots such as White Deer Village , Xiao e and Hewa are basically identical, and the main business is to sell snacks.

A number of business owners said that the scenic spot just opened as the distance from Xian near, and the surrounding no similar tourism projects, the daily passenger flow is very large, some small food shops have nearly 10000 yuan per day income, with the opening of the White Deer film and Television City, white deer warehouse scenic spot and so on last year, the business is falling down, every day tourists are on the ground. So many, we show the content is almost the same, coupled with propaganda is not in place, operation can not keep up with, naturally, there are problems.

Not only does Bai Luyuans folk culture village run worse and worse, but also the village of Duji village, not far away from it.

Reporters in the dustpan village see, even rows of archaize buildings are spectacular, once a snack on a street, still remaining press oil workshop turkey Museum and other signs, scenic roadside grass has been more than half high, the scenic spot beside the scenic spot has been abandoned, in the scenic area, in addition to the local villagers, almost no visitors can be seen. Shadow.

The Bai Luyuan folk culture village is called the White Deer original ecological cultural sightseeing garden. There are only one gate building and a few peasant family music, standing in the middle of a piece of corn.

White Deer Plain is a good work, a good brand, the TV drama burned the Guanzhong Plain, but also the fire of customs and customs in Guanzhong. But the brand can not afford to consume too much and consume too much. More than 200 square kilometres of white deer land on the 6 homogeneity of the tourism project, and do not say how the future development, only in terms of the status quo, several of them have not been supported. Shaanxi financial experts familiar with the local tourism industry said.

Although the White Deer folk culture village is on the verge of closing, the government network of Lantian county government shows that in July this year, the scenic spot issued the White Deer original folk culture village (three phase) construction investment project, the three phase plan investment 70 million yuan, the construction includes 20000 square meters of Guanzhong folk culture experience area, 5000 square meter childrens paradise, 1500 square meters Guanzhong is about to disappear in the industry display area, 400 square meters of Guanzhong life scene display area, 600 square meters of participatory folk art commercial area and 400 square meter ornamental folk custom commercial area.

The more than 200 square kilometres of Bailu yuan distributed 6 tourism projects based on Bailu yuan.

A Xian City, two white deer original pipe Committee

At present, Xian has taken rural tourism as an important way to promote the strategy of rural revitalization, and introduced some encouraging documents, such as the implementation opinions on supporting the development of rural tourism.

In order to fight for Bai Lu Yuan IP, both belong to the Baqiao district and Lantian County of Xian, each set up their respective Bai Lu Yuan administrative committee.

Our area is mainly Bailu original film and television city, Bailu original folk culture village and so on, Bailucang, Bailu Yunshuitai and other projects belong to Baqiao District. The former head of the Bailu Administrative Committee of Lantian County said that although the two places live next to each other and share a name, they are not the same thing at all.

The work plan of the Baqiao District White Deer original management committee in 2018 shows that only one year will promote the construction of a major cultural project named White Deer, such as the ecological center of the white deer, the White Deer cloud water platform, the two phase of the White Deer barn, the Silk Road Street of the White Deer original grape theme park and the promotion and transformation of the Bai Lu Yuan Agricultural Park. Construction.

Behind the prosperity of investment, the development of rural tourism with famous villages and ancient towns as the main body has begun to expose the problems of homogeneous competition and insufficient depth of cultural excavation.

Many people in the industry pointed out that the situation of Bailu yuan is very typical. Many folklore villages and tourist attractions in Xian cater to the tiredness of urban residents, hoping to find nostalgia, understand traditional culture, weekend out for a walk. But often without serious research and positioning on the fast start, resulting in a single form of business, investment is difficult to sustain, lack of sustained attraction. We should do well in the characteristic town, which turned out to be a folk catering street, lacking vitality.

Fang Haiyun, a researcher and director of the project evaluation center of the Shaanxi Academy of Social Sciences, said that rural tourism should form a scale effect with the strength of the group, increase the competitiveness of the market, and take the road of industrialization and scale. The departments in charge should strengthen the overall concept, communicate actively, cooperate closely, set up the concept of big tourism and establish the market. The rural tourism environment with guidance, industry as a link and efficiency as the center. The future of rural tourism should be a combination of culture to create the local rich and unique things, rather than blindly imitation of the antique. Fang Haiyun said that in the process of developing rural tourism, we should conscientiously plan tourism development projects, carry out scientific feasibility planning for the development of the land, avoid disorderly development, start a coax and disperse the situation. At the same time, we should strengthen the construction of cultural connotations with rural culture as the core and improve the taste and grade of rural tourism products. In the development and design of the tourism product project, we should do a good job in the rural folk custom and the country culture, so as to let the tourists have a deep comprehensive experience of eating, living, shopping, shopping and amusing, so that they can be sublimated from the material to the spirit and make the tourist products have a high cultural taste. Source: news editor of Chongqing Morning Post: Cheng Gang _NN7377

Fang Haiyun, a researcher and director of the project evaluation center of the Shaanxi Academy of Social Sciences, said that rural tourism should form a scale effect with the strength of the group, increase the competitiveness of the market, and take the road of industrialization and scale. The departments in charge should strengthen the overall concept, communicate actively, cooperate closely, set up the concept of big tourism and establish the market. The rural tourism environment with guidance, industry as a link and efficiency as the center.

The future of rural tourism should be a combination of culture to create the local rich and unique things, rather than blindly imitation of the antique. Fang Haiyun said that in the process of developing rural tourism, we should conscientiously plan tourism development projects, carry out scientific feasibility planning for the development of the land, avoid disorderly development, start a coax and disperse the situation. At the same time, we should strengthen the construction of cultural connotations with rural culture as the core and improve the taste and grade of rural tourism products. In the development and design of the tourism product project, we should do a good job in the rural folk custom and the country culture, so as to let the tourists have a deep comprehensive experience of eating, living, shopping, shopping and amusing, so that they can be sublimated from the material to the spirit and make the tourist products have a high cultural taste.