Mainly to break the circle. A Kwai Fu Kok employee said that whether it was the red envelopes of the famous Spring Festival Gala, the launch of the see, the establishment of the Kwai Kwai women group, or the introduction of stars and well-known entrepreneurs, the series of screen shots is a quick attempt to break the circle and grab the traffic.
Zhou Dongs first live show
This is one of the achievements of Jay Chous first live show. Its not just about money. The most important thing is that more than 50 stars, including Zhilin, Lang Lang, Liu Yan, Zhang Jike, Chen Xiaochun, and so on, sent gifts to Jay Chou online in more than 30 minutes. One of the most proud is Wang Zulan, who has painted more than 700 cloud piercing arrows for Jay Chou, along with two people who have also been on the microblog hot search.
On the fast platform, a price of wearing Kwai arrow is RMB288, Wong Cho Lam brushes more than 700 wearing clouds and arrows, and makes it into about 200 thousand yuan, but it only ranks eighth in the gift list.
Among them, the fast hand brother Simba took three apprentices big beautiful, egg Kwai and cat Sister three people respectively brushed 7194.7w, 3172.1w, 2752.2w, ranked the first three or four, plus Sinba personally brushed 100W, these virtual gifts into cash is as high as about thirteen million. On the Kwai Tai platform, the 10 fast currency equals 1 yuan.
According to official data, 68 million people watched the live broadcast, more than 380 million fans interacted, and 6.12 million people were online at the same time. Its equivalent to sitting 76 birds nests.
More media compared the live broadcast with other traffic: This is more than 3 times the total number of live Zhang Yuqis live broadcast of the 25 million super live broadcast people who acted as the first celebrity spokesperson in the Kwai Kwai TV business last month, which is 4 times more than the 16 million times of the first show of Dong Mingzhus live broadcast earlier.
In micro-blog, Jay Chous live broadcast of Kwai, Jay Chou, Jay Chous crazy flip flop, Jay Chou, Jay Chous fast track live broadcast of the first show, and so on, is a breakthrough of 300 million.
From the perspective of data, Jay Chous live show is undoubtedly a success.
The time is too short for fans to shout
The live broadcast was held in a place similar to a gallery. At the beginning, Jay Chou performed a close-up magic with coins.
After that, he flipped fans in the live room, reading fan ID and bullet screen content. However, in the comment Q & a session, which fans are most concerned about, they are also confused because of too many messages and frequent screen swiping.
For the first live show, Jay Chou is still a little nervous. Just a day ago, he also released Kwai Fu to express his nervousness. Because brother usually doesnt live and chat, so this time he is a little nervous. During the live broadcast, he also joked that the pressure is really greater than the concert.
In addition, Xiao Jingteng appeared in Jay Chous live broadcast by chance. He not only personally incarnated as a waiter, but also gave props to Jay Chou, and the two also made an appointment to play basketball.
In addition to a large number of friends on the scene to help, Jay Chous live broadcast also has several seats, dozens of staff behind the scenes.
On the field, there is a special upsurge. On the off-site, 12 landmarks from first tier cities such as Beijing, Shanghai and Guangzhou will be on the big screen and call them in unison.
Half an hour after the live broadcast, Jay Chous excuse was called to play basketball by Xiao Jingteng.
Before that, the online singing, playing games, drinking milk tea, etc. that the fans imagined had not been realized, and the singing and even wheat link had not appeared in the previous notice. Many fans expressed disappointment on other social media platforms.
Instead of Jay Chous need to live, Kwai Fu needs Jay Chou.
Before that, many people said, not Jay Chou needs to live, but Kwai Fu needs Jay Chou.
For many post-80s and 90s, the three characters of Jay Chou are equal to youth and feelings. For Kwai Fu, having Jay Chou can activate potential users of this part.
As far as fans are concerned, Jay Chou has never opened an official account on the mainlands social platform for so many years since his debut. At the beginning, Jay Chous fans and CAI Xukuns fans had a fierce super talk war, but he didnt even enter the micro blog, and just said his feelings on Ig. This for the majority of Jie fans, finally have a chance to communicate with their idols without climbing over the wall.
In fact, star ecology has become one of the fast moving directions of Kwai Fu this year. Besides Jay Chou, stars such as Huang Bo, Zhang Yuqi and Wang Yaoqing have been broadcasting live Kwai Chung this year. Zheng Shuang was Kwai Fu, a partner in innovation laboratory. Tiktok is more so.
Whether it is to introduce Jay Chou or other stars, the most important thing is to break the circle. A quick insider said that the entry of stars helps change the content ecology and user attributes of Kwai Kwai, and also enhances the brand influence.
Star resources this year is one of the key points of Kwai Fu. The people said.
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