Pinduoduo tries water wholesale business to grab Alis wechat supply market?

 Pinduoduo tries water wholesale business to grab Alis wechat supply market?

Photo source: provided by interviewees

On July 27, the interface news reporter learned that pinduoduo recently launched a new business for merchants, called Duoduo wholesale. At present, the scene has not been completed, but it has been opened to businesses for application.

According to the screenshot provided by a daily chemical business on pinduoduo, a new supply management function has been added to the business page of pinduoduo recently. In the supply management end, pinduoduo has launched two new services: wholesale supply and one piece delivery.

As a new scene module, wholesale supply shows that the market is still under construction according to the latest screenshot of the page. However, the merchant revealed that pinduoduo merchants have been able to report this business to the sophomore.

At present, pinduoduos one-on-one delivery is mainly displayed on the commodity shelf of Kuai Tuan Tuan, a small program for group purchase under pinduoduo. However, this commodity shelf is only open to wechat real goods merchants.

For pinduoduo, to keep up with the high growth of volume and Gmv, it is inevitable to pay attention to the business operation. However, this Duoduo wholesale business can not help but remind people of the business model of Alibaba 1688. As the largest B2B business platform in China, 1688 business is just for wholesale supply of merchants. The platform has been established for more than 20 years.

However, pinduoduo wants to do wholesale and compete with ALI 1688. In addition to the transformation of the industrial belt, the biggest problem is how to grab the land that has been built for so many years.

After the wholesale business was launched, the core e-commerce system of pinduoduo and Alibaba became more and more similar: there was a user stickiness dispute between juhuasuan and 10 billion subsidies before, and the in-depth competition of c2m and industrial belt transformation.

Source: responsible editor of interface news: Wang Fengzhi_ NT2541