As a new and cutting-edge brand of Chinese goods, fanmi Lin has gone from obscurity to being widely known by the public. Is its rising road plain sailing or riding the wind and waves like her sisters? Here we are going to reveal some secrets.
Founded in 2015, fanmi Lin has chosen the positioning of high-end beauty and skin care from the beginning, focusing on the field of womens skin care, investing a lot of energy in the research and development of products, and in the comprehensive development of e-commerce, social e-commerce, offline brand stores and other channels. Within a few years, it has become a new force that can not be underestimated in the domestic beauty market.
This online marketing mode undoubtedly promotes the rapid development of fanmi Lin. this low-cost, high viscosity marketing mode based on wechat platform shortens the distance between brands and consumers, so that fanmi Lin can quickly collect consumers opinions, so as to carry out product iteration and improve the repurchase rate of customers. Some emerging domestic brands, such as perfect diary, Maggie and huaxizi, also seek breakthroughs through this route.
In pursuit of high standards of product quality, fanmilin has invested tens of millions to establish a research and Development Center Laboratory, equipped with more than 70 sets of testing and development equipment, and has 35 high-quality technical management, testing and research and development personnel team with chemical or related professional college degree or above, The company has also developed a set of standardized technical process operation process and strict quality management control system, which is only to create high-end skin care products more suitable for women.
It is understood that CNAs national laboratory certification is a kind of assessment authorized by the government, similar to the ISO9001 certification applied in production and service, but the requirements are more stringent. The data issued by the certified laboratories are recognized internationally, while only a few cosmetics brands in China have passed the laboratory certification.
In addition, fanmi Lin and Bawei Co., Ltd. cooperate. Bawei has aseptic ozone chamber and full-automatic filling workshop, which has been certified by quality management system iso22716, and has mastered high-tech biochemical technology, nanotechnology, osmotic pressure technology, liquid crystal microemulsion and other technologies to ensure the safety and effectiveness of products. From the raw materials into the factory to the products leaving the factory, fanmi Lin will carry out the whole process of multi-directional control.
Fanmi Lin, which has a rapid development momentum, has chosen to cooperate with various popular variety shows in depth to make targeted brand exposure. Cai Bindi, President of fanmilin brand, said that he did not expect this program to be so popular at that time. At first, he only considered that the positioning of the program was consistent with our brand pursuit of breakthrough and enterprising spirit. Moreover, Yi Nengjing, the guest of the program, was also the spokesperson of the brand, and the audience of the program was more in line with the customers of the product. Today, with the rapid expansion of the domestic beauty market, we believe that fanmi Lin can break through the tight encirclement in the fierce competition by taking advantage of the accumulated product reputation and customer base, as well as the opportunity of program explosion, so as to create a reliable domestic beauty brand in the hearts of consumers. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Today, with the rapid expansion of the domestic beauty market, we believe that fanmi Lin can break through the tight encirclement in the fierce competition by taking advantage of the accumulated product reputation and customer base, as well as the opportunity of program explosion, so as to create a reliable domestic beauty brand in the hearts of consumers.