Kingdee hand in hand with wine industry to demonstrate the way of digital transformation of Liquor Enterprises

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 Kingdee hand in hand with wine industry to demonstrate the way of digital transformation of Liquor Enterprises


The difficulty of marketing transformation: scale is not equal to share

Tuopai officially completed the restructuring on June 30, 2016, and then renamed shede liquor. In the new round of liquor competition cycle and development transformation stage, shede liquor industry once again around the quality mining and transmission, and formally established the old liquor strategy. From the establishment of the status of ecological brewing industry, to the first time to put forward the old wine strategy, shede liquor industry has been adhering to the development of product quality.

Digital power marketing transformation new pattern: link upstream and downstream, realize mutual empowerment

We have strategic height and long-term pattern. Digitalization must be investment, not cost! Zhang Beiping, general manager of shede digital management center, said. Subversive marketing is not only the expansion of channel scale, but also the change of marketing mode to direct customers. Shede has established a marketing platform with consumer platform as the core by using digital technology to boost the growth of marketing fission.

Through the construction of Kingdee clouds Omni channel marketing management platform, shede liquor realizes the unified management and control of marketing channels, including offline stores, online wechat mall and terminal customers, closely connects Omni channel customers with the Group Marketing Center, opens up the information channels of customers, dealers and marketing centers, greatly improves the efficiency of ordering, reconciliation and expense settlement, and completely subverts the marketers How people work. At the same time, more than 2000 dealer customers in the liquor industry were willing to establish an efficient order collaborative processing mechanism, which enables manufacturers to control the purchase orders and distribution orders of distributors in real time, so as to obtain relatively real and reliable dynamic sales data of dealers. Li Fuquan, deputy general manager of shede liquor, said: with Kingdees empowerment, service and support, shede has realized comprehensive automation in office automation, mobile approval and marketing Omni channel, which has improved the operation and management efficiency of our content, standardized the management behavior, and laid a solid foundation for the future expansion of shedes marketing platform.

Now our entire marketing business is carried out on Kingdee cloud platform. Channel providers or end customers directly place orders at the distribution portal or wechat portal, and the order demand is directly sent back to the headquarters for summary or splitting. More than 20000 dealer orders are processed every month, and the order processing efficiency is improved by 50%. The online sales behavior subsystem has established a perfect mobile information management system for shede liquor industry, realized the fine management of the visiting process of the sales point, and improved the activity and health of the sales point. Shede liquor industry is a traditional liquor enterprise, but always adhere to product quality and management innovation! In order to maintain their continued competitiveness in the industry. Kingdee has been following the innovation and growth of shede for so many years. It can be said that the development of shede can not be separated from the support of Kingdee Said Li Qiang, President of shede. Looking back on the development process of shede liquor industry, we can find that the development strategy of shede liquor industry is more and more clear, and the process of digital promotion is also more and more firm, all of which promote the sustainable development of shede liquor industry in the market! As an enterprise, if it wants to grow, it must also give up . If it wants to give up, it must pay, invest and finally produce. We have been using the thought, spirit and wisdom of shede to develop our brand construction, product development and digital construction. In the future, we will continue to join hands with Kingdee to link countless partners, upstream and downstream suppliers and consumers Together, realize mutual empowerment! Li Fuquan, then deputy general manager of shede liquor industry, said. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

Now our entire marketing business is carried out on Kingdee cloud platform. Channel providers or end customers directly place orders at the distribution portal or wechat portal, and the order demand is directly sent back to the headquarters for summary or splitting. More than 20000 dealer orders are processed every month, and the order processing efficiency is improved by 50%. The online sales behavior subsystem has established a perfect mobile information management system for shede liquor industry, realized the fine management of the visiting process of the sales point, and improved the activity and health of the sales point. Shede liquor industry is a traditional liquor enterprise, but always adhere to product quality and management innovation! In order to maintain their continued competitiveness in the industry. Kingdee has been following the innovation and growth of shede for so many years. It can be said that the development of shede can not be separated from the support of Kingdee Said Li Qiang, President of shede.