IPhone low price strategy works in China, while Huaweis Q2 market share is nearly half

 IPhone low price strategy works in China, while Huaweis Q2 market share is nearly half

According to the report, domestic smartphone sales fell 17% year on year in the second quarter. However, sales rose 9% month on month, showing signs of recovery, and one out of every three smartphones sold is 5g.

In terms of specific brands, Huaweis mobile phone market share reached 46%, ranking first; vivos market share was 16%, ranking second; oppos market share was 15%, ranking third; apple and Xiaomis market share were both 9%, ranking fourth.

The report also gives the sales growth rate of smartphone manufacturers. From the perspective of growth rate, Apples growth rate is the fastest, with a year-on-year increase of 32%.

The lower price threshold for the iPhone has greatly boosted sales. The report said it was mainly due to the launch of a low-cost iPhone. This model starts at 3299 yuan.

Huawei grew by 14% year-on-year, becoming the second-largest brand in terms of growth. The report holds that after the loss of Googles GMS function, Huaweis overseas shipment volume has dropped sharply. China has become Huaweis most important market. Huawei has invested heavily in expanding its online and offline distribution network, and now it has gained returns.

It is worth noting that, according to the China mobile phone sales report of counterpoint in the first quarter of 2020, Huawei was the only smartphone manufacturer to achieve positive year-on-year growth; although Apples sales growth was huge in this quarter, its market share was 1% less than that in the first quarter.

In addition to apple and Huawei maintaining growth, the sales of other smart phone brands are declining year-on-year: vivo is down 29%; oppo is 31%; Xiaomi is 35%, which is another drop of more than 30% after the first quarter; other brands are down 68% year-on-year.

Overall, the top five smartphone brands accounted for 95% of the market share, while all other brands accounted for 5% of the market share.

Source: observer.com editor in charge: Wang Fengzhi_ NT2541