Rental demand gradually released, nearly three-quarters of urban residential rents rebounded

category:Finance
 Rental demand gradually released, nearly three-quarters of urban residential rents rebounded


Experts said that with the gradual control of the epidemic situation and the gradual release of rental demand for graduates and other floating population, the domestic housing rental market is expected to stabilize and recover in July and August. Feng Kui, a researcher at the China Urban Development Center, said that after the outbreak, more and more people may consider living alone instead of sharing the rent in the past, which is conducive to further releasing the market potential of the rental market in the future.

According to data from Chinas real estate market platform, the rent levels of residential, office and shop areas have all rebounded. The change of urban housing level is closely related to the office workers in the first and second tier cities, so what are the changes of urban housing rent?

According to the data, nearly 75% of the cities in China saw a year-on-year increase in housing rental prices in June, and 9 cities, including Dehong, Loudi, Wuhai, Yaan, Fushun, Hengyang, Jiamusi, Chuxiong and Linxia, increased by more than 20% in June, all of which are non provincial capitals. The rent of Fangcheng and Fangshan, the capital cities of Datong, also dropped by 10% over the same period of last year.

Among the provincial capital cities, the biggest year-on-year increase was in Wuhan. In June, the urban residential rental price increased by 13.92%. With the gradual disappearance of the epidemic situation, the rental market slowly recovered, and the rent entered a stable growth period.

On a month on month basis, about 67% of the cities saw a month on month increase in housing rental prices compared with May. Diqing, Wuhai, Chaoyang and Qitaihe have increased by more than 10% month on month. Rent prices in Beijing, Shanghai, Shenzhen, Guangzhou and other four first tier cities all rose on a month on month basis, of which Shenzhen increased by 5.69%, and the other three first tier cities increased by about 1%.

Property leasing company

First half results hit

The fluctuation of rent price also has a certain impact on A-share property leasing companies. According to the statistics of securities times and data treasure, the net profits of companies with property leasing business, such as Nanshan holdings, Oceanwide holdings, sunshine stock, Huangting international, China Merchants Shekou, Financial Street, etc., are expected to decline in the first half of the year.

Novel coronavirus pneumonia is the case in Financial Street. The sales and project progress of the company is not as good as expected, and the income and profits of the project have declined. At the same time, the passenger flow and sales volume of the companys business projects decreased significantly. The company reduced the rent for the customers of small and medium-sized companies, resulting in the decline of income and profit. It is estimated that the net profit in the first half of the year is about 210 million yuan ~ 316 million yuan, with a year-on-year decrease of 70% ~ 80%.

Companies whose main business is online real estate brokerage business have also been hit. My family was affected by the epidemic. Some clients chose to postpone the transaction due to the closure of the community, which had a certain impact on the real estate brokerage business in the first half of the year. The company estimates that the net profit in the first half of the year will be RMB 30 million to RMB 45 million, with a year-on-year decrease of 88.19% - 92.12%. In addition, the company also focuses on the online service mode such as VR and online reservation. At the beginning of April, the demand was released rapidly, and the market rebounded. By the end of June, the good trading situation continued. The above suppressed demand is expected to release gradually in the following months. Another real estate agency, worldlink bank, also encountered a similar situation. In its performance forecast for the first half of the year, the company mentioned in its performance forecast that after March, sales offices in various parts of the country were opened one after another. During the epidemic period, the company actively promoted services such as online house watching and smart case market to reserve customers, and the trading service business gradually improved. Due to the long time required for revenue recognition, the transaction service business income in this period tends to be higher than that in the same period of last year Ping. The net profit of the company in the second quarter of 2020 is positive, and the loss range in the first half of 2020 is narrowed. It is estimated that the net profit loss in the first half of the year is 65 million yuan to 84 million yuan. Source: Securities Times Author: Chen Jiannan, editor in charge: Wang Xiaowu_ NF

Companies whose main business is online real estate brokerage business have also been hit. My family was affected by the epidemic. Some clients chose to postpone the transaction due to the closure of the community, which had a certain impact on the real estate brokerage business in the first half of the year. The company estimates that the net profit in the first half of the year will be RMB 30 million to RMB 45 million, with a year-on-year decrease of 88.19% - 92.12%. In addition, the company also focuses on the online service mode such as VR and online reservation. At the beginning of April, the demand was released rapidly, and the market rebounded. By the end of June, the good trading situation continued. The above suppressed demand is expected to release gradually in the following months.

Another real estate agency, worldlink bank, also encountered a similar situation. In its performance forecast for the first half of the year, the company mentioned in its performance forecast that after March, sales offices in various parts of the country were opened one after another. During the epidemic period, the company actively promoted services such as online house watching and smart case market to reserve customers, and the trading service business gradually improved. Due to the long time required for revenue recognition, the transaction service business income in this period tends to be higher than that in the same period of last year Ping. The net profit of the company in the second quarter of 2020 is positive, and the loss range in the first half of 2020 is narrowed. It is estimated that the net profit loss in the first half of the year is 65 million yuan to 84 million yuan.