Wang Qingtuos bicycle industry started in 1994, and its bicycle is famous for its large volume and low price.
Beginning in the second half of 2016, sharing a bicycle fire, Wang Qingtuo also received orders from all over the country. The low end bicycle industry, which should be gradually reduced, seems to have been beaten up by a needle of blood. However, with the sharing of bicycles in the past, Wang Qingtuo town found that the winter seemed to be colder than before.
There is no shared order in a small town.
July 23rd, Monday, the scorching sun, so that the streets of Wang Qing Tuo almost no pedestrians.
Share a single car? We dont do it. The answers to many open shops are all the same. After searching the street, only one shop was sharing a bicycle billboard. At the side of the store, it also rented information from the storehouse. The shop assistant said that there was no share order this year, and the company has less than 300 units per month. Only one orange shaped bicycle can be produced.
We havent received orders for shared bikes since this year, and last year we had tens of thousands of units in this block alone. Shaanxi and Hangzhou are doing it. Mr. Wang, the business manager of Tianjin Jin Ming Di Technology Co., told the cover news reporter that the company he worked for was one of the largest bicycle factories in Wang Qing Tuo Town. Even so, no bike sharing company has been found this year.
For Mr. Wang, the company has just lost part of its orders, and for small factories that mainly share bicycles, the collapse of shared bicycle orders means ruin.
Earlier, it was reported that more than 200 shops in Tianjin Wang Qing Tuo Town, which were called bicycle towns, went bankrupt. Statistics show that Wang Qing Tuo Town private bicycle SMEs are only 500. A lot of people used to share the order of bicycles stable and easy to operate. Now there is no shared bike order, and other customers have been picked up. It is very difficult for these factories not to fail. Mr. Wang recalls that since last year, he has not remembered how many small factories he closed down.
Sun, the owner of a mountain bike store on the street, said that in the past few years, he could sell one or two hundred cars a day, but now he can only sell one or two bikes a day at least.
She didnt get a share in last years sharing bike carnival. Last July, a few shared bicycles found me, and they said they were too bad for the tail, and the price was too low and the profit could not be made.
A low price can cause a single car
The bicycles produced by Wang Qingtuo Town, in the impression of the local people in Tianjin, are not only cheap, but also of unflattering quality. Mr. Li, a more than 40 year old citizen of Tianjin, recalled that more than 10 years ago, Wang Qingtuos bicycle could even be sold to $50 a car, while cheap prices usually brought less quality. Wang Qingtuos bicycle bearings dont feel overheated. They are easily broken after being used for a long time. Generally, everyone likes to buy the bicycle market in the north of the city.
The cover news reporter inquires the official website of Wang Qing Tuo Town to understand that the Wang Qingtuo bicycle industry started in 1994. The bicycle industry is the pillar industry of Wang Qing Tuo Town, 75% of the towns GDP, and the annual output of bicycles and electric vehicles is 13 million, accounting for 1/7 of the annual output of the country. It can be said that Wang Qing Tuo Town is a real bicycle town. As the industrial transformation is forced,
In 2014, Tianjin introduced the suggestions on further promoting the healthy development of the bicycle industry in our city. In its blueprint for creating a world class bicycle kingdom, the development of Wang Qing Tuo Town Bicycle Industrial Park has also made clear the slogan of quality.
However, the sharing of single car tide began in 2016, which brought a steady stream of orders, to a certain extent, to a certain extent, disrupted the pace of the transformation of Wang Qing Tuo Town. According to the incomplete statistics of the Ministry of transportation, more than 16 million vehicles were shared in the country in one year, and the large factories such as flying pigeons and Fujida were guaranteed to complete the orders on time. They would be outsourced to Wang Qingtuos small factory, such as frame welding and rim installation.
In Wang Qingtuo, almost every household in the city is making bicycles. Tricycle Master Wu, although not engaged in the bicycle industry, but his wife works in the bicycle factory. When he learned that the reporter wanted to find a company to do sharing bicycles, he took out his mobile phone, made three phone calls and found a factory, and took the reporter straight to the past. On the way, Mr. Wu talked about the way of cycling. Low purchase price is not a problem. Spare parts cost is fine. For example, a bicycle only costs 350 yuan, but the cost price is 350. Its very simple. Do you want to change the cheap tire and frame material to lower the requirement?
A local manufacturer said that in addition to the subcontracting business from Dachang, there was also a sharing bike company coming directly to the order. In the past 1000 cars production orders for Wang Qing Tuo Town bicycle manufacturers is big single. But the stock sharing boom brings tens of thousands of orders.
The manufacturer thinks, like the tide big single did not bring more help to Wang Qingtuos transformation. First, the requirement of the time period of sharing the single car orders is very tense. In order to catch up with the quantity, it is difficult to take into account the stable quality sometimes. Secondly, because of the large number of small town manufacturers, the price of the single car company is 500 yuan, 400 yuan, 300 yuan... ... Some factories bicycles are becoming cheaper and cheaper, and the quality of products will inevitably develop towards low end. The list is right here. You dont do it. People do it.
Single car sale:
Eight thousand single cars in the warehouse of the manufacturer to be sold for 70 percent off
The revelry didnt last long. Since August last year, the situation of Shanghai, Beijing, Guangzhou, Hangzhou, Nanjing and many other cities announced the prohibition of continuing to launch shared bicycles. The effect of top off in the market has also spread rapidly in Wang Qing Tuo Town and its surrounding enterprises.
In March of this year, the policy of pollution control by the central environmental supervision group and the measures taken by governments at all levels in Tianjin to implement the rectification of scattered pollution enterprises have also made a heavy blow to bicycle production enterprises, spare parts manufacturers and small workshops in Wang Qing Tuo Town. The Tianjin bicycle electric vehicle industry association said in May that the environmental problems of the enterprises produced by the process of painting, spraying, welding and surface treatment are more prominent, and more than half of these enterprises need to be adjusted and upgraded. In order to meet the requirements of the current environmental protection, the manufacturing of the supporting products in the industry and the manufacturing of a complete vehicle dependent on the supporting production have caused a serious shortage of supply chain capacity, and many enterprises have fallen sharply, even the risk of shutdown.
Without orders, there are few bicycles on the street of Wang Qingtuo, but there is still a strange connection between the town and the shared bicycle. Reporters learned that the recycling and sale of vehicles for the sharing of bicycles out of the market has formed an industry in Wang Qingtuo.
At a bicycle store called Regsas, reporters saw more than 200 shared bikes waiting to be repaired and a pile of spare parts for shared bikes next to them. However, reporters learned that the store also sold part time share out of the market share. In consultation with the name of the purchase of shared bicycles, Mr. Fan, a salesperson, introduced the fast rabbit Travel Bike currently being sold. These are all shared bicycle companies that we are commissioned to sell. The cost price is 400 yuan without lock, and the lowest price is 120 yuan. He said that there are about seven thousand or eight thousand brands of vehicles currently in hand, and many vehicles are ready to be recovered from the market. Now several factories in Wang Qingtuo are recycling bicycles.
Forbearance of the darkness before the dawn
Wang Qingtuo and tomorrow
Manufacturers are very dependent on annual orders. Because of the prevalence of bicycle sharing last year, orders for bicycle dealers have been greatly reduced. Wang Qingtuos small factories may now be at the most difficult stage. Summer is always the peak season for bicycle factories. At this time of year, Zhao Jie and his office workers are busy until late at night. Now only 3 p.m., office workers have been idle, and some people even picked up the phone to play Jedi. If share bicycles do not arise, our business will not be as light as it is now.
Yuan Gangming, a researcher at the Institute of Economics, Chinese Academy of Social Sciences, believes that although the bicycle industry in Wang Qingtuo Town is now facing difficulties due to market and policy reasons. But the demand for bicycles is still in China. The bicycle industry in the small town still has room for survival as a characteristic industry. Small factory cluster mode also has its advantages of quick response and easy adjustment.
This seems to be supported by local logistics and express delivery. The manager of Debon Logistics Chen, who is in charge of Wang Qingtuo Town, told reporters that Wang Qingtuos bicycle dealers have long been popular to rely on e-commerce to sell vehicles. After last years gloomy business, this kind of business has recovered somewhat since the end of last year. We rebounded around 10%-20% last year, bicycle business is our main business sector, can account for more than 80%, so the recovery is more obvious.
For todays Wang Qing, change is still necessary. Yuan Gangming believes that even if not as a high-end bicycle brand, small factories in Wang Qing Tuo Town should actively seek their own characteristics and avoid homogeneous competition, which may still be able to do something in the future.
The town once was all the money at night
From the birth of the shared bicycle to the April of last year, the shared bike has developed to 29 brands throughout the country. The total number of shared bicycles in the market is more than 6 million, and the order for sharing the bicycle is flooded like a flood. Tianjin has a certain size of bicycle enterprises, such as flying pigeons, fujshda, Emma and so on are involved in the design and manufacture of shared bicycles, but this still can not meet the needs of bicycles for the shared bicycle company, so a large number of orders are flying to the town of Wang Qingtuo.
In the first half of 2017, according to data from the Tianjin Bicycle Bicycle Industry Association, Tianjin produced 26 million 220 thousand bicycles at that time, up 25.4% over the same period last year. The total revenue of the main business increased by 12.1% compared with the same period of last year, and the total profit increased by 10.5% over the same period. It has been reported that Wang Qingtuo, who shared the trend of sharing bicycles, overnight is everywhere money. According to incomplete statistics from the media, the monthly salary of assembly workers in bicycle factories soared to 4500 yuan per month at the beginning of last year, nearly doubling that of 2015. A bicycle factory security master used a set of data to describe the bustling scene in the town of Wang Qingtuo at that time: 90% of the factories were doing the shared bicycles and shipped more than 10000 vehicles a day. Tianjin Wang Qingtuo bicycle chamber of Commerce Secretary General Kan Shun Kai will share the arrival of the bicycle, called the biggest opportunity for 18 years, and compared to the original 1000 orders, sharing the single vehicle platform is often given tens of thousands of commitments, the order is explosive. Source: cover news - editor in charge of Huaxi Metropolis Daily: Wang Zheng _NN7526
In the first half of 2017, according to data from the Tianjin Bicycle Bicycle Industry Association, Tianjin produced 26 million 220 thousand bicycles at that time, up 25.4% over the same period last year. The total revenue of the main business increased by 12.1% compared with the same period of last year, and the total profit increased by 10.5% over the same period. It has been reported that Wang Qingtuo, who shared the trend of sharing bicycles, overnight is everywhere money.
According to incomplete statistics from the media, the monthly salary of assembly workers in bicycle factories soared to 4500 yuan per month at the beginning of last year, nearly doubling that of 2015.
Tianjin Wang Qingtuo bicycle chamber of Commerce Secretary General Kan Shun Kai will share the arrival of the bicycle, called the biggest opportunity for 18 years, and compared to the original 1000 orders, sharing the single vehicle platform is often given tens of thousands of commitments, the order is explosive.