In the second quarter of this year, Huawei reached its highest share in Chinese history, accounting for 46% of sales, according to the latest report released by counterpoint, a well-known market research organization. This ratio also exceeded the sum of vivo (16%), oppo (15%) and millet (9%) in the current season. In addition, Huawei accounts for more than 60% of the 5g smartphone market.
Counterpoint said Huawei remained the best performing company in the Chinese market, accounting for 46% of the market share in the quarter. Although the overall market growth slowed down, it still achieved a year-on-year growth of 14%. After Huawei lost its ability to use GMS in its latest smartphones, China has become Huaweis most important market.
Huaweis huge investment in expanding online and offline has paid off. In addition, Huaweis 5g product portfolio has grown rapidly with the help of the high-end mate30 and P40 series and the mid tier nova7 series.
In addition, 33% of smartphones sold supported 5g in the second quarter, compared with 16% in the first quarter. That was even higher in June, with more than 40% of smartphones sold being 5g.
Chinas 5g smartphone market has been very consolidated, with Huawei, OV and Xiaomi occupying 96% of the market. Huawei is the leader in 5g smartphone sales, accounting for 60% of the market share, followed by vivo, oppo and Xiaomi.
In terms of growth, Apple was the fastest growing mobile phone brand in China in the quarter. Despite the market downturn, Apple grew 32% year-on-year due to the continued popularity and price reduction of the iPhone 11 series. The iPhone E2020 also quickly entered the list of three best-selling iPhones in the second quarter of 2020.
With the exception of apple and Huawei, all other mobile phone brands declined in the quarter.
Counterpoint said that although the epidemic has subsided, consumer confidence is still low, and mobile phone manufacturers and operators are actively promoting 5g smartphones by reducing the prices of 5g devices and 5g packages. This increased the share of 5g mobile phone sales, with 5g devices accounting for a third of Chinas total smartphone sales in the quarter, the highest in the world. However, this still cannot offset the overall market decline.
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