After the outbreak of the epidemic, the major film and television companies tried their best to maintain the usual rhythm in the creation, preparation and later stage of the project, and accelerated the production process after the production resumed. Thanks to the rapid resumption of production by the head enterprises, a number of new high-quality films will be launched to the market this year and next. The first farewell, produced by Tencent pictures and happy blue ocean (300528. SZ), was released on the first day of returning to work in the cinema. This literary film maintained the top three box office results within four days after the return to work. Director Zhang Yimous new film on the cliff and the main theme film 1921 have been launched a few days ago. The collective creation of the feature film my hometown and I and the rural poverty alleviation theme film one oclock home have been put on file and will be shown on National Day this year. After the release of Wuhan, Bona films creative team went to Wuhan for on-the-spot interviews and shooting for the first time, and several anti epidemic movies are under preparation.
In terms of distribution, China Film (600977. SH) and Huaxia film provided 35 copies and keys for the cinemas in the early stage of returning to work. According to Fu ruoqing, vice chairman and general manager of China Film Co., Ltd., and chairman of Huaxia Film Distribution Co., Ltd., all 35 films were distributed for public welfare, and the box office earnings were transferred to cinemas. In addition, Huaxia film invested about 100 million yuan to buy 4 million viewing tickets after returning to work in cinemas, which were distributed free of charge to medical workers and students of the high school entrance examination.
On the technical level, ticket shopping has predicted the viewing restrictions of epidemic normalization in mid April, and developed the product function of ticket selling by seats in advance, so that all cinemas can use the function on the day when they return to work.
Li Jie, vice president of Alibaba group and President of Ali pictures (01060. HK), expressed optimism about the resumption of cinema work. According to the data of these days, about 1 / 6 of the shows achieved 1 / 5 of the market box office (in the same period of previous years), which is a good data. Im confident that the box office will return to two-thirds of the same period in the next two weeks.
During the epidemic period, head enterprises have formed a new understanding of future development. According to Cheng Wu, vice president of Tencent group (00700. HK) and CEO of Yuewen group (00772. HK) and CEO of Tencent pictures, Tencent pictures increased the recruitment of talents for producers, screenwriters and other production links during the epidemic period. Light media also continued without layoffs Continue to recruit new students and sign up for screenwriting.
China Film and Huaxia realized the importance of online business in the epidemic. Fu ruoqing said that in the future, in addition to offline cinema distribution, it is also necessary to vigorously promote the distribution of online films, and develop together with iqiyi, Youku and Tencent in a differentiated way.
According to Wang Jianer, chairman of Shanghai Film (Group) Co., Ltd. (601595. SH), the epidemic will accelerate the structural adjustment of the whole industry. Offline heavy asset cinemas, film and television bases, theme parks, etc., will increase the intensity of merger, acquisition and reorganization, and the offline business will accelerate the integration and replacement of online channels. Therefore, Shangying has increased the layout of cultural and tourism integration projects in the Yangtze River Delta, and has invested 500 million yuan to acquire a film and television base to promote the construction of Shanghai Science and technology film city.
In the face of difficulties, win-win cooperation has become the industry consensus. Cheng Wu said that do not make movies in isolation is the concept that the industry should uphold. Tencent pictures will further link the upstream of the reading group, Tencent animation, Xinli media and other contents in the Tencent system, as well as the downstream content such as cats eye. Outside the Tencent system, Tencent pictures will be more open to connect with other head companies and creators. Mr. Yu Dong, President of Bona film group, is also deeply touched by the industry cooperation, the era of fighting alone is over. Yu Dong said that the support of real estate developers in reducing rent and rent, as well as the accelerated recovery of film funds, all reflect the industrys determination to work together to cope with the difficulties.
Integration instead of competition to strengthen the advantages of cinema
Cheng Wu believes that the combination of new technology and content will be the norm in the future. In this normal situation, if the film industry still stays in the competition of low-level and homogeneous content, cinemas will be eliminated by various new technologies.
In Cheng Wus view, the epidemic has made people realize that movies are not necessities of life. However, a large number of audiences are still looking forward to entering the cinema after the reopening of the cinema, which shows that the sense of ceremony and experience of watching movies in cinemas are irreplaceable. The unique value of film depends on filmmakers better creation, content and quality, and more active exploration of the combination of modern technology and film art.
Fu ruoqing also believes that the film should reflect the characteristics different from other audio-visual products. Maintaining the sense of ceremony and strong social attributes of the film is an important link in the formation of differentiated development with other audio-visual products. In order to continuously optimize the projection quality, China Film and Huaxia set up a financial leasing company to provide equipment update and iteration for cinemas.
For Li Jie, who is in charge of both cinema distribution and online film business, whether the film should go offline or online is a problem that must be faced in his daily work. In Li Jies opinion, although streaming media has the advantages of natural viewing convenience, unlimited film layout and audience, the business model of cinema film is incomparable. The business model of one person, one ticket determines that films can be sold only when users are willing to pay. This mechanism forces movie creators to pursue technological innovation New and content progress, so cinema movies will not be replaced, and the network platform will complement and integrate with offline in the future.
Wang Jianer also expressed his optimism about cinema films. He believes that in at least five years, films with large volume will still choose cinema. How to achieve mutual benefit and symbiosis with online films is the core issue for the next step. The more charging windows are, the more stable the relationship between channels will be, and the return on investment will be more guaranteed. From this point of view, movie Internet access should be encouraged.
According to Li Jie, in his team, online films and cinema films are in the charge of the same creative team. When creating, they will not first consider which channel to release, but first create good stories, and then decide to release them according to cost structure, actor audience, user coverage and other factors. At the same time, under the influence of online movies, Li Jie estimates the cost of cinema films It will go down. In winters view, the production of cinema films is still in a hurry. At present, most of the fast production recovery is short and fast online films, and the number of big cinema movies is very low. The current film source will probably last until April next year, and the next schedule is relatively empty. The most important thing is to speed up the film industry and restore the confidence of the film industry. Source: Yang Qian, editor in charge of Finance and Economics_ NF4425
According to Li Jie, in his team, online films and cinema films are in the charge of the same creative team. When creating, they will not first consider which channel to release, but first create good stories, and then decide to release them according to cost structure, actor audience, user coverage and other factors. At the same time, under the influence of online movies, Li Jie estimates the cost of cinema films It will go down.
In winters view, the production of cinema films is still in a hurry. At present, most of the fast production recovery is short and fast online films, and the number of big cinema movies is very low. The current film source will probably last until April next year, and the next schedule is relatively empty. The most important thing is to speed up the film industry and restore the confidence of the film industry.