In addition to Wang Ziwen, Zhang Jie and Xie Na, at least five head artists have ended their cooperative relationship with Taiyang Chuanhe in the past three years. But the reason why the recent resignation in the eyes of the outside world is unusual is that Yang Ying and Zhou Dongyu are not just employees in the usual sense.
Taking Yang Ying as an example, in addition to Taiyang Chuanhe, once known as the predecessor of Yang Ying studio, Yang Yings involvement in the capital operation of Taiyang Chuanhe is not shallow. According to Tianyan, up to now, Taiyang Chuanhe has raised three times. In the two rounds of financing in 2017, Yang Ying is the co-founder of abcapital, one of the investors.
Photo source: tianyancha
Today, Taiyang Chuanhe adopts the innovative manager + agent service system based on CAA (Creative Artists Agency) mode. The so-called CAA mode is derived from the unique artist brokerage operation mode of the American entertainment industry, which integrates elements such as creativity, information, human resources and so on in a package way, and emphasizes the professional division of labor.
Taiyang Chuanhe localized it into the front, middle and back office mode. The foreground manager serves artists and formulates all-round development planning and operation strategies for them; Zhongtai agent is oriented to content resources and brands, focusing on expanding external resources. In short, the work content of the artist agent is divided into several parts, and many to many services are provided by professionals. However, at the moment of the epidemic, the overall market will be affected. At present, we will also give the front-line team more flexibility, so the mode will be adjusted flexibly, Yang Ming explained.
If the studio is a small and beautiful workshop, then CAA mode is an efficient standard chemical factory. But not all artists yearn for factories. In the variety show my agent and I, Qiao Xin once mentioned that she and actress Bai Yus propaganda were the same group. Finally, she wanted to have her own independent team, and she made the decision to terminate the contract with one heart entertainment.
However, Yang Ming, the founder and CEO of the first mock exam group, denied that the relationship between the artists leaving and the model was inevitable. In the process of the adjustment of the service system in 2018, the company and the artists knew each other and accepted together. Since then, whether the newly signed artists can accept and agree with this service system is also one of our criteria. .
Yang Ming likened the break-up to a resignation. I think that recently, people have really exaggerated the interpretation and guidance of public opinion on this point. The cooperation between artists and brokerage companies is just like that between employees and their employers. When an individual has a new career plan, it is normal to choose to leave. All partnerships are fluid, and no one and who will be a lifetime. .
How to make the next successful artist?
Perhaps in the eyes of the outside world, after losing two generals, Taiyang Chuanhe needs to put a new Zhou Dongyu on the table.
As the most successful example of the operation of Taiyang kawawas artist brokerage board, Zhou Dongyu has outperformed most actresses of the same age in the past five years. The total box office of Zhou Dongyu is close to 10 billion, and Zhou Dongyu has become the leader of the post-90s. Zhou Dongyu also got a lot of dividends in the fields of brand and fashion resources of Taiyang Chuanhe.
As for Zhou Dongyus achievements, Yang Ming didnt take all the credit from the company. The success of any artist is the result of the joint efforts of individuals, brokerage companies and the market, rather than the one vote decision of brokerage companies. When asked if he could recreate Zhou Dongyu, Yang Ming said that he did not agree with this question. I dont think its necessary to amplify the artists personal advantages and constantly precipitate the methodology so that the probability of creating a successful artist will increase..
Compared with the flow of personnel, Yang Ming believes that the biggest challenge of Taiyang Chuanhe is from the external environment. On the one hand, the overall shrinking of the industry under the impact of the epidemic situation, along with the changing media and business environment, may lead to a longer incubation cycle for new people. However, Tai Yang Chuan he seems to have found a breakthrough.
At the beginning of this year, the artists Zhao Xiaotang and Kong Xueer of Taiyang Chuanhe participated in the idol talent show variety show youth has you 2. They not only successfully occupied the 92 seats of the Taoist group, but also increased their national popularity and popularity.
Having tasted the sweetness of variety show star making, Taiyang Chuanhe has recently increased its efforts to deliver new talents to the variety show. Four new artists, including hanikezi and LV Yan, were sent to participate in the selection and planning of the old variety show base camp of express. In the talent show of variety show serious Gaga men, there were also four figures, including the selection of the museums main building and Yan Shangjia, the artist.
The outside world feels that variety show is the fastest and most effective star making mode in the market, but Yang Ming explains that it is the difference in the three content forms of film and TV drama variety show that the new body weight and the speed of star making make people feel different.
A variety show can produce dozens of new people in only half a year from the planning to the end, which is difficult for dramas and films with a product cycle of 1-3 years. On the other hand, variety shows have different gradients in terms of market volume and audience coverage, and variety shows may be the content most widely accepted by the audience. But Yang Ming also stressed that after the variety show star making, the more important thing is the follow-up operation and works undertaking.
After all, for brokerage companies, star making is only the first step. How to make artists into personalized IP that can continuously output value is another long way to go.
Yang Ming is honest that the publics supervision of artists is becoming more and more strict, which also poses new challenges to artists operation. Recently, Zhao Xiaotang, an artist under his banner, has caused a great storm of public opinion because of his improper speech in his trumpet.
Besides the artists, the huge fan group behind has become the part that the brokerage company needs to take care of. Recently, the microblog released a long article, in which the microblog administrator issued a statement that the microblog and Xiao Zhan studio had a conversation on issues related to the management of fans guidance. This move also clarifies to the public that influential public figures have the obligation to guide and restrict the behavior of fans. As Yang Ming said, the correct guidance and supervision of fans is also what the brokerage company needs to do well.
Turn to live broadcast and new track with goods?
As one of the few companies in China that simultaneously set up artist agents and MCN celebrities at the beginning of its birth, Taiyang Chuanhe, in addition to nearly 50 artists such as Chen he, Zhang Junning, sun Yizhou, Jinchen and Yin Zheng, also holds more than 100 short video bloggers, such as Papi sauce and burst strawberry porridge.
In Yang Mings opinion, there are many differences between stars and celebrities. In terms of business, celebrities can achieve rapid growth from incubation to profitability in a short period of time, but it may reach a profit bottleneck period. Artists need a long time to operate from newcomers to stars, but the subsequent profitability will be far higher than that of talent. But Yang Ming also pointed out that many barriers are actually melting and interworking. In the current business environment, whether its stars or online celebrities, brand customers value the ability to carry goods.
At 8 pm on May 16th, actor Chen tiktok opened his first show with the jitter. According to the new shake data, the total number of live viewers watched over 50 million, and the turnover exceeded 82 million yuan. Since then, Chen he has successively carried out 6 live broadcasting with goods, and the amount of goods with him fluctuates between one million and ten million. From the perspective of frequency and performance, Chen he is regarded as the leader in the long-term live broadcasting with goods carried out by stars.
Photo source: Xinshuo
In addition to Chen he, Professor Liu of papitube Chaoda, uncle wangbuhongmeng, xiaoyugan at night, etc. of Taiyang Chuanhes MCN organization, have also begun to carry goods live. Is there a cargo outlet for allin live broadcasting in Taiyang?
However, judging from the recent recruitment of Taiyang Chuanhe, live broadcasting will be the key deployment area of the company this year. Yang Ming revealed that the next step is to create a live broadcast matrix and recruit new talents with goods.
In response, Yang Ming said that it is normal that there is no listing plan at present, and the business has ups and downs. There is no business that is always up and at ease, and the external environment and requirements required by the business are constantly changing. As a star enterprise established only five years ago, Taiyang Chuanhe has experienced the double amplification of aura and twists and turns. Maybe this is not what Taiyang Chuanhe hopes, but it is undeniable that this is the only way for all the new and cutting-edge enterprises in growth. In the annual strategy meeting of the company in 2019, no boundary has become the key word of Taiyang Chuanhes self positioning, and truly realizes the four legs of brokerage, content, consumption and education, forming a group scale. In this process, Taiyang kawawas self adjustment and correction at each stage can be seen as a conscious expansion of the boundary. Whether its an artist agent, MCN, or live e-commerce, weve combined the current environment and grasped the current opportunities, never happened by accident, Yang Ming said. When the outside world is changing faster and faster, I dont know where Taiyang Chuanhe will draw his own boundary line next time? Source: starnumber brightdata editor in charge: Yang Qian_ NF4425
In response, Yang Ming said that it is normal that there is no listing plan at present, and the business has ups and downs. There is no business that is always up and at ease, and the external environment and requirements required by the business are constantly changing. As a star enterprise established only five years ago, Taiyang Chuanhe has experienced the double amplification of aura and twists and turns. Maybe this is not what Taiyang Chuanhe hopes, but it is undeniable that this is the only way for all the new and cutting-edge enterprises in growth.
In the annual strategy meeting of the company in 2019, no boundary has become the key word of Taiyang Chuanhes self positioning, and truly realizes the four legs of brokerage, content, consumption and education, forming a group scale. In this process, Taiyang kawawas self adjustment and correction at each stage can be seen as a conscious expansion of the boundary. Whether its an artist agent, MCN, or live e-commerce, weve combined the current environment and grasped the current opportunities, never happened by accident, Yang Ming said.