Over the past two weekends, if we see more audiences coming in, Im very confident that the box office will return to the normal 2 / 3 level of the same period.
On July 25, at the Opening Forum of the Shanghai International Film Festival, Li Jie, vice president of Alibaba group and President of Ali pictures, made the above prediction.
At the same time, he predicted: we hope that these two weekends, if we see more audience after admission, I am very confident that from our ticket, the box office should return to the normal 2 / 3 level in the same period. I think that with this years National Day event, we think we can officially complete the recovery of the whole box office market.
Li Jie also mentioned Alibabas progress in fighting the epidemic and returning to work during the epidemic. One of the biggest changes weve seen in this years Spring Festival is that all the films on the Spring Festival are cancelled. In a short period of three days, the audience has to complete nearly one million refunds. In fact, the pressure of customer service is very huge. As a ticketing platform, Taobao has been under great pressure in this respect, but we have also completed all the refund of tickets. In fact, in this process, he also bears some financial pressure on all cinemas to refund tickets, because in the process of returning tickets, he first needs to refund tickets to users from the platform, so as to ensure users first satisfaction.
Ali film also developed the software of ticket selling between seats during the epidemic. In mid April, we had foreseen that in the future, under the condition of normalization of the epidemic situation, cinemas may introduce some measures, such as ticket selling between seats, seat restriction, and security control requirements for the screening. So we did some product development ahead of time, including the product function of selling tickets between seats. This was also the first time that all cinemas could complete the product of selling tickets between seats when the film resumed production on July 20. Li Jie said.