It is not a single phenomenon that the rental market is cold. There are similar situations in many cities in China, such as Zhengzhou, Guangzhou, Shanghai, Beijing, etc. According to the report on the trend of renting houses in key cities in June of 58 same city and well-off residents, the heat of rental housing market in first tier cities dropped significantly, with Shanghai and Shenzhen rental markets falling 9.1% and 12.4% month on month in June.
In Zhengzhou, Henan, a row of neat bike sharing, posted a variety of rental information, the lowest price can be hundreds of yuan. In the bulletin boards all over the place, there are already plenty of advertisements for renting houses. Whenever someone passes by, the landlord will immediately come to say hello. In a village in the city of Tianhe District, Guangzhou, you can see the house rental information attached and hung everywhere. In front of the car, there are information signs with house type information and contact information. They gather at the entrance and exit of the village. It is reported that some landlords in Guangzhou lose 80000 a month.
Industry analysis shows that the cold leasing market is not only a game between supply and demand, but also reveals the current situation of small and medium-sized enterprises operating difficulties and the decline of wage earners ability to pay. According to the securities times and data treasure, a large number of local labor force in Hubei province did not flow into other cities until the epidemic situation improved significantly in April. Many middle-aged workers chose to look for jobs near their hometown. On the one hand, they could take care of their families; on the other hand, they were worried about the recurrence of the epidemic situation; and thirdly, they could save extra expenses on renting houses. Even young people have been told that the demand for labor has declined and they are forced to return home.
Photo source: CCTV financial channel video capture
Nearly three quarters of urban housing rents began to pick up
Experts said that with the gradual control of the epidemic situation and the gradual release of rental demand for graduates and other floating population, the domestic housing rental market is expected to stabilize and recover in July and August. Feng Kui, a researcher at the China Urban Development Center, said that after the epidemic, more and more people may consider living alone instead of sharing the rent in the past, which is also conducive to further releasing the market potential of the rental market in the future.
According to the data of Chinas real estate market platform, data bank statistics found that the rent levels of residential, office and shop areas have all rebounded. For office workers living in the first and second tier cities, the change of urban housing level is closely related to us, so what are the changes of urban residential rent?
According to the data, nearly 75% of the more than 300 cities across the country saw a year-on-year rise in housing rental prices in June, and 9 cities, including Dehong, Loudi, Wuhai, Yaan, Fushun, Hengyang, Jiamusi, Chuxiong and Linxia, increased by more than 20% year-on-year, all of which are non provincial capitals. Fangchenggang, Shuangyashan and Datong are also non capital cities with a year-on-year decrease of more than 10%.
On a month on month basis, about 67% of the cities saw a month on month increase in housing rental prices compared with May. Diqing, Wuhai, Chaoyang, Qitaihe and other four cities rose by more than 10% on a month on month basis, while Yichun and Hotan only saw a decline of more than 10% month on month. Beijing, Shanghai, Shenzhen, Guangzhou and other four first tier cities saw a month on month rise in rent prices, of which Shenzhen rose by 5.69%, while the other three first tier cities rose by about 1%.
The fluctuation of rent price also has a certain impact on A-share property leasing enterprises. According to statistics, the net profits of Nanshan holdings, Oceanwide holdings, sunshine shares, royal court international, China Merchants Shekou, financial street and other companies with property leasing business are expected to decline in the first half of the year. Novel coronavirus pneumonia is the case in Financial Street. The sales and project progress of the company is not as good as expected, and the income and profits of the project have declined. At the same time, the passenger flow and sales volume of the companys business projects decreased significantly. The company reduced the rent for small and medium-sized enterprise customers, resulting in the decline of income and profit. It is estimated that the net profit in the first half of the year is about 210 million yuan to 316 million yuan, with a year-on-year decrease of 70% to 80%.
Another real estate agency, worldlink bank, also encountered a similar situation. The company said in its performance forecast that with the opening of sales offices in various parts of China after March, and the company actively promoted online house watching and smart case market services to reserve customers during the epidemic period, the trading service business gradually improved. Due to the long time required for revenue recognition, the transaction service business income in this period tends to be the same as that of the previous year Period level. The net profit of the company in the second quarter of 2020 is positive, and the loss range in the first half of 2020 is narrowed. It is estimated that the net profit loss in the first half of the year will be 65 million yuan to 84 million yuan. (data treasure Liang Qiangang)
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