Shenzhen football team held the signing ceremony of partners in 2020 season to achieve win-win situation

category:Sports
 Shenzhen football team held the signing ceremony of partners in 2020 season to achieve win-win situation


Since 2018, Shenzhen foot has extensively carried out social cooperation, and more than 20 enterprises have reached cooperation agreements with Shenzhen foot. In order to build a cross industry communication platform, Shenzhen foot has integrated the resources of various enterprises, promoted the cooperation between different industries and strengthened the interaction between brands. With more than 20 partners, Shenzu has established the first domestic football business brand alliance - Shenzu brand family collection.

At the ceremony, Tang Xia, deputy general manager of Shenzhen football club, said that in the past two years, jiazhaoye group has always insisted on managing the club in a modern enterprise way and operating the club with a market-oriented concept. While improving the performance of the first-line team, it also pays attention to the cultivation of young echelon players, regarding fans and partners as important customers and making every effort to provide good services.

Tang Xia, deputy general manager of Shenzhen Football Club

In 2020 season, Shenzhen football team hopes to have more interaction with its partners, so that fans can not only see the brand advertisement through their eyes, but also interact closely with fans through the family collection of Shenzhen foot brand established by the club, so that fans can feel the brand and experience the products.

Identify with core concepts

Create deep cooperation

Since its establishment in 2018, Shenzu brand family collection has attracted many high-quality enterprises to join. Jiayun technology, as a chest advertiser of Shenzhen jiazhaoye teams football shirt in 2020 season, is one of the representatives. At the ceremony, Liu Chaoxiong, assistant president of Jiayun technology, said: with the strong support of jiazhaoye group, Jiayun technology has expanded from internet marketing to financial technology, original content of game e-commerce and other diversified business blocks along the strategic thinking of diversified operation, adhering to the culture of struggle, and actively exploring new growth space in the vertical field. This year is the first time that Jiayun technology has cooperated with Shenzhen jiazhaoye team. We are looking forward to seeing deep foot players in the CSL stadium wearing the jerseys printed with Jiayun technology!

Liu Chaoxiong, assistant to President of Jiayun Technology

As early as 2017, Haier smart home Shenzhen Branch, which has become a partner of Shenzhen football club, will upgrade its cooperation in an all-round way this year, creating a precedent for innovative marketing of domestic football clubs. Haiers high-end brand casarte officially named Shenzhen jiazhaoye team new bus, creating a classic case of cross-border football marketing. At the ceremony, Chu Jianzhong, general manager of Haier smart home Shenzhen Branch, said: it has been four years since the two sides have cooperated. Haier has witnessed many changes in Shenzhen football team. In the past six months, we are glad to see the team change from inside to outside. Both the introduction of domestic and foreign aid and the logistics support of the team make people feel completely new. The signing ceremony of the partners was held on the football field, which also made a great innovation of the Chinese Super League club and made us feel very cordial. Haiers quality requirements are: never compromise for perfection, which coincides with jiazhaoye groups requirements for quality. We hope that our cooperation can produce greater chemical reactions, make our cooperation closer and achieve deeper cooperation.

Chu Jianzhong, general manager of Haier smart home Shenzhen Branch

Partners join hands to unveil brand family meeting in the new season

On the same day, Shenzhen foot held the signing and awarding ceremony of brand family meeting in 2020 with 20 partners.

The 20 enterprises that have reached cooperation with Shenzhen football Co., Ltd. include enterprises in the fields of football related youth training products, lawn maintenance, football shirts, star cards, sports insurance, functional drinks, etc., and some from cross-border cooperation enterprises such as home appliances, business travel, shipping, catering, property, high-level customized clothing, wine industry, wristwatch, biotechnology and other enterprises. In the future, Shenzu brand family collection will continue to rely on the brand effect of Shenzhen foot, attract more high-quality enterprises to join the alliance, promote resource sharing and collaborative integration among members of the alliance, produce the superposition effect of resource integration and resource reorganization, and realize the maximization of enterprise value in the Alliance. Shenzhen foot brand family club will also jointly carry out a series of fans and sports marketing activities, and expand cooperation in fan operation, football culture, public welfare activities and other aspects, so as to achieve win-win results and promote the innovative development of Shenzhen football industry. Source: Netease sports Author: a Fei, editor in charge: Feng Haotian_ NSJS2656

The 20 enterprises that have reached cooperation with Shenzhen football Co., Ltd. include enterprises in the fields of football related youth training products, lawn maintenance, football shirts, star cards, sports insurance, functional drinks, etc., and some from cross-border cooperation enterprises such as home appliances, business travel, shipping, catering, property, high-level customized clothing, wine industry, wristwatch, biotechnology and other enterprises.

In the future, Shenzu brand family collection will continue to rely on the brand effect of Shenzhen foot, attract more high-quality enterprises to join the alliance, promote resource sharing and collaborative integration among members of the alliance, produce the superposition effect of resource integration and resource reorganization, and realize the maximization of enterprise value in the Alliance. Shenzhen foot brand family club will also jointly carry out a series of fans and sports marketing activities, and expand cooperation in fan operation, football culture, public welfare activities and other aspects, so as to achieve win-win results and promote the innovative development of Shenzhen football industry.