182 days! Is Beijing cinema ready for revenge?

category:Finance
 182 days! Is Beijing cinema ready for revenge?


New longitude and latitude Zhang Yanzheng takes pictures of the audience queuing up for ticket checking in the cinema

On site visit to cinema restart

On the evening of July 23, Zhongxin Jingwei reporter saw in the CBD store of Wanda studios in Chaoyang District, Beijing that the posters of the spring festival film Chinatown detective 3 and lost mother had not yet been removed. The electronic screen in the cinema hall constantly scrolled to remind the audience to keep the distance and the measures for cleaning and disinfecting the studio.

The audience takes a temperature measurement at the entrance of the cinema

At the entrance of the studio, the studio staff checked the health treasure and measured the body temperature of the audience. Reporters from China and Singapore Jingwei noted that special boxes for disposable hand sanitizer and masks were placed at the self-service ticket machine and ticket gate for the audience to use. It is worth mentioning that there is no service staff in the sales area of the cinema, and the notice board on the counter indicates that food and beverage sales are suspended in the cinema. Please do not eat or drink in the hall.

Photo by Zhang Yanzheng

According to meituans ticket booking platform, dorits fantasy adventure is a digital imax3d movie. The price of the film in the movie city is 41.9 yuan, including 36.9 yuan for ticket price and 5 yuan for service fee. Another new movie, the 2D movie the bloody warrior, costs 31.9 yuan, including 26.9 yuan for the ticket price and 5 yuan for the service fee. The two premieres are almost full, according to booking data.

In the studio, Zhongxin Jingwei reporter noticed that in order to keep the distance between the viewers, the staff had connected the three seats with tape, and the tape said, please check your seat..

Isolation measures in the studio

Among the first group of audience, there are many film critics and senior fans in the film industry. Due to the nature of my work, before the official release of a new film, I usually choose to watch the film and then analyze and introduce the film. The epidemic has shut down cinemas for more than half a year. There are no new films to watch. Only old films can be analyzed, and the income is greatly reduced. However, this time, we can finally get back to normal work. Mr. Wang, a film critic in Beijing, told reporters from Zhongxin Jingwei.

According to the data of cats eye professional edition, as of 4:00 on July 24, Zhenying Erdong legend studio near Chaoyang Park in Beijing ranked No.1 at box office, with real-time box office of 41353 yuan and number of film viewers of 561; Tongzhou branch of Wanda film city ranked second, with real-time box office of 32710 yuan and number of viewers of 1110; then, the box office ranking was followed by Shijingshan store of Wanda film city, Xidan store of Capital Cinema and Poly International Cinema Tiananmen store, ume International Studio anzhen store, Wanda CBD store, CGV Studio Beijing Qinghe IMAX store, etc.

Experts: it is suggested to increase the support for cinemas

Previously, Wang Jiequn, deputy director of the Publicity Department of the Beijing Municipal Party committee and director of the Municipal Film administration, introduced at a news conference on epidemic prevention and control that the low-risk areas in the city could be opened to business on July 24 in an orderly manner under the premise of effective implementation of various prevention and control measures for cinemas.

It is worth noting that although the Beijing cinema has pressed the restart button, some cinema operators said that they did not have the conditions to resume work and worried about the business problems after opening. The manager of a cinema line in Beijing told Zhongxin Jingwei that at present, most cinemas across the country are still in a state of loss. The daily film arrangement has been reduced to half of the normal period. The more popular popular movies have not been scheduled. The attendance rate of cinemas is low, and the revenue is relatively small.

The cinema manager also pointed out that a group of informers who had lost their jobs due to the epidemic situation have transferred to other jobs. Considering the instability of the epidemic situation, they do not plan to return to work in the cinema for the time being. We have been recruiting for several days, and few people have come to the cinema for interview, so when to apply for a return to work in the cinema, we have to wait until the staff are recruited. Ren Guozheng, a researcher at the International Institute of green finance at the Central University of Finance and economics and director of the health finance laboratory, said in an interview with the client of China Singapore Jingwei that the global film industry chain is in a state of stagnation due to the impact of the epidemic, which has had a huge impact on the existing film industry pattern, production mode and business philosophy, resulting in serious brain drain. When the film industry is restarted, cinemas are also faced with difficulties such as lack of funds and brain drain. The state can give more policy support in the financial aspect, attract social capital investment, and launch financial tools such as cinema support fund and disaster insurance according to the characteristics of film art against the economic cycle, which will be conducive to the cinema to complete the restart in a short period of time, and then generate a compensatory view Shadow consumption. Ren Guozheng said. (Zhongxin Jingwei APP) source: responsible editor of Zhongxin Jingwei: Wang Xiaowu_ NF

Ren Guozheng, a researcher at the International Institute of green finance at the Central University of Finance and economics and director of the health finance laboratory, said in an interview with the client of China Singapore Jingwei that the global film industry chain is in a state of stagnation due to the impact of the epidemic, which has had a huge impact on the existing film industry pattern, production mode and business philosophy, resulting in serious brain drain.

When the film industry is restarted, cinemas are also faced with difficulties such as lack of funds and brain drain. The state can give more policy support in the financial aspect, attract social capital investment, and launch financial tools such as cinema support fund and disaster insurance according to the characteristics of film art against the economic cycle, which will be conducive to the cinema to complete the restart in a short period of time, and then generate a compensatory view Shadow consumption. Ren Guozheng said. (Zhongxin Jingwei APP)