Chinas fast food is popular overseas: instant noodles become Africas hard currency, and snail powders export is 8 times that of last year

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 Chinas fast food is popular overseas: instant noodles become Africas hard currency, and snail powders export is 8 times that of last year


During the epidemic period, the number of foreigners staying at home increased significantly. This indirectly led to the export of instant noodles, snail powder and other fast food products in China.

According to the surging newsuff08 www.thepaper.cn uff09According to the reporter, in the first half of this year, the number of overseas merchants buying Chinese instant noodles increased by 106% year on year. Especially in Africa, Chinese instant noodles have become the local hard currency.

On July 23, Alibaba international station, the worlds largest B2B (business to business) cross-border e-commerce platform, released its half year report card. In the first half of 2020, the transaction volume of the platform increased by 80% (in US dollars) and the number of orders increased by 98% year-on-year.

According to the latest statistics of the General Administration of customs, in the first half of this year, Chinas cross-border e-commerce exports increased by 28.7%, far higher than the overall growth rate of foreign trade, and became an important force in stabilizing foreign trade.

According to the data released by Alibaba international station, the United States, the European Union and ASEAN are the three major markets for Chinas cross-border e-commerce exports. Notable changes are that six of the 10 ASEAN countries have entered the top 30 of the platforms transaction volume, Thailand ranks the eighth, and Laos, Cambodia and Myanmar have the fastest growth. In addition, the trade volume of some African countries has begun to take shape and grow rapidly. Ethiopias trade volume has increased by more than two times, and Togos trade volume has increased by more than three times.

It is worth noting that Chinas export of instant noodles to African countries has increased. Industry breakdown data show that in the first half of this year, the number of buyers of instant noodles increased by 106% year-on-year, and the number of inquiries increased by 60%. More than half of the increment came from Egypt, Zambia and Togo in Africa.

The popularity of Chinese instant noodles in Africa continues to rise, and is becoming the local hard currency. Alibaba international station food industry operation expert Ren Haonan said.

Ren Haonan introduced that by analyzing the big data of the platform, it can be found that there are great differences in the demand for instant noodles in various overseas markets. Buyers in developed countries in Europe and America pursue health, like instant noodles with low sugar, low calorie, zero fat and zero carbon water, and they can lose weight and slim body while feeling full. By contrast, buyers in Southeast Asia and Africa are very real, and their tastes should be localized, and the ingredients should be simple Big bag is OK. The important thing is that the cake should be big.

In addition to instant noodles, another domestic instant food product, snail powder, also experienced a blowout in the first half of the year. According to the data provided by Liuzhou Municipal Bureau of Commerce in Guangxi Province, the output value of bagged snail powder has reached 4.98 billion yuan in the first half of this year. In the first half of the year, the export volume of snail powder in Liuzhou was 8 times that of last year.

According to statistics of Liuzhou customs, from January to June this year, the customs inspected and exported 28 batches of snail powder from Liuzhou, about 7.5 million yuan, which is 8 times of the total export value in 2019. In addition to the United States, Australia and European countries, the export market also entered Singapore, New Zealand and other countries for the first time.

In an interview with the media, Yan Jingjing, marketing director of Liuzhou Dehua Food Co., Ltd., said, in the first half of this year, we (snail powder) have exported many batches to the United States, Australia, Singapore and other countries. In the first half of last year, our export volume was zero.

Novel coronavirus pneumonia is in a blowout period, and has been on micro-blogs hot search for more than 10 times. The whole network has been pushing up sales and soaring sales. The daily output has soared to 3 million bags from about 1 million 500 thousand bags before the outbreak. In the case of a shortage of domestic market, the Liuzhou snail powder enterprises are still trying to meet the needs of overseas audiences, Jia Jiangong said. Micro-blogs powder is still in short supply.

Source: surging news editor: Qiao JunJing_ NBJ11279