Guojiao 1573 to raise price: total stop goods terminal price rises to 1399 yuan

category:Finance
 Guojiao 1573 to raise price: total stop goods terminal price rises to 1399 yuan


Since the beginning of July, Luzhou Laojiao has continued to stop goods and adjust prices. Luzhou Laojiao stopped receiving orders and suspending the supply of goods of Guojiao 1573 from July 2. On July 3, the southwest region of Luzhou Laojiao Liquor Sales Co., Ltd. issued a document indicating that the market guide price of 52 degree Guojiao 1573 classic packaging products should be adjusted to 1399 yuan / bottle from July 15 The national price of the products in the northeast area (1393 yuan) will also be adjusted to 1579 yuan for the North bottled products.

A liquor dealer in Shanghai told reporters that Luzhou Laojiaos measures had achieved initial results, and the retail price of Guojiao 1573 had risen from 850 yuan to 900 yuan since July.

It is reported that Guojiao 1573 is a key product of Luzhou Laojiao, and also a medium and high-end product in its various series. At present, the guiding price of its tmall flagship store has been adjusted to 1399 yuan / bottle. In recent years, with the rising price trend of high-end liquor, Luzhou Laojiao also followed closely. After several price increases, the market guidance price of Guojiao 1573 has risen from 869 yuan / bottle at the beginning of 2019 to 1399 yuan / bottle, successfully climbing the thousand yuan level.

Cai Xuefei, an analyst in the liquor industry, said that with the rising price of Maotai, Luzhou Laojiao and other famous liquor brands have left new opportunities to occupy market share in the high-end market of famous liquor brands such as Luzhou Laojiao. Under the situation that the overall sales potential of Luzhou Laojiao is rising, the market channels are sorted out through the suspension of Guojiao 1573 to prepare for the next price rise. Through the price increase of high-end star product Guojiao, Luzhou Laojiao can In order to further enhance the brand image, enhance the brand value, and prepare for its return to the top three.

The direction of stabilizing the price is consistent with the information disclosed at the recent shareholders meeting of Luzhou Laojiao. On June 30, Luzhou Laojiao Co., Ltd. held an annual general meeting of shareholders in Luzhou, Sichuan Province, which focused on the strategy of price stabilization. Lin Feng, deputy secretary of the Party committee and general manager of Luzhou Laojiao Co., Ltd., said that Luzhou Laojiao still has a lot of room for price increase, and its brand upgrading will continue. If the market is still like this, the development of high-end liquor will be accelerated, and the products of medium and low price are mainly stable. From the perspective of liquor industry, manufacturers with high-end liquor have the space to survive. Next, the whole market will concentrate on the manufacturers with high-end liquor brands. To speed up the development of high-end and stabilize the middle end is the idea of the next step. Lin Feng said at that time. Extended reading: 6.819 billion! Eight companies on the science and Technology Innovation Board will reduce their holdings of some small and medium-sized banks the day after the lifting of the ban. After the peak period of issuance of bonds, they are still expected to cut interest rates. Ping An Property Insurance Co., Ltd. will purchase 26% equity of auto home by 17 billion yuan. Source: surging news editor: Yang Bin_ NF4368

The direction of stabilizing the price is consistent with the information disclosed at the recent shareholders meeting of Luzhou Laojiao. On June 30, Luzhou Laojiao Co., Ltd. held an annual general meeting of shareholders in Luzhou, Sichuan Province, which focused on the strategy of price stabilization. Lin Feng, deputy secretary of the Party committee and general manager of Luzhou Laojiao Co., Ltd., said that Luzhou Laojiao still has a lot of room for price increase, and its brand upgrading will continue.

If the market is still like this, the development of high-end liquor will be accelerated, and the products of medium and low price are mainly stable. From the perspective of liquor industry, manufacturers with high-end liquor have the space to survive. Next, the whole market will concentrate on the manufacturers with high-end liquor brands. To speed up the development of high-end and stabilize the middle end is the idea of the next step. Lin Feng said at that time.