Jingdong reinvests in tourism industry! In depth strategic cooperation with BTG

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 Jingdong reinvests in tourism industry! In depth strategic cooperation with BTG


According to the public information, BTG is a well-known tourism business service group in China, and its industrial layout covers the whole industrial chain of food, accommodation, transportation, tourism, shopping, entertainment, cultural tourism and air travel. It has 132 famous brand enterprises with assets of over 100 billion yuan. Capital travel group has more than 7000 physical stores in nearly 400 cities in China, and receives 300 million customers annually. Since 2019, Jingdong group and Beijing capital travel group have started comprehensive communication and cooperation at the strategic level, business level and capital level. The two sides explored smart service, smart city, scene digitization, customer source integration and other fields. Previously, JD has invested in tourism for many times. In 2015, JD made a strategic investment of US $350 million in tuniu, becoming the largest shareholder. In April 2020, JD plans to invest 450 million yuan in Caesar tourism, and in June, it will transfer all shares of tuniu to Caesar tourism. In the first half of this year, the tourism industry is in a low ebb due to the epidemic situation. Source: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541

Since 2019, Jingdong group and Beijing capital travel group have started comprehensive communication and cooperation at the strategic level, business level and capital level. The two sides explored smart service, smart city, scene digitization, customer source integration and other fields.

Previously, JD has invested in tourism for many times. In 2015, JD made a strategic investment of US $350 million in tuniu, becoming the largest shareholder. In April 2020, JD plans to invest 450 million yuan in Caesar tourism, and in June, it will transfer all shares of tuniu to Caesar tourism. In the first half of this year, the tourism industry is in a low ebb due to the epidemic situation. (an orange)