No surprise, the iPhone 12 series will meet us in two or three months. Different from the era of jobs, todays new iPhones have almost no privacy to speak of. All kinds of information is always picked up before they are released. Recently, it has been reported that the iPhone 12 series will not come with headphones and chargers. Many netizens have expressed that they are difficult to understand, and even ridicule that they simply dont take the packing box next time.
Indeed, whether it is a mobile phone or other electronic products, the charger must be the most basic accessories, and it is beyond reproach to buy a standard charger for mobile phones. Now Apple has made such a decision, it is really incomprehensible.
Sacrifices that have to be made for low prices
In recent years, with the iPhone price rising, it is the market performance continues to be low. In fact, since 2017, there have been only regular performance upgrades and minor changes in the appearance of the iPhone every year. Obviously, the high price and few innovations of the iPhone have failed to support the users willingness to change their phones. This is also an intuitive reflection of Apples market performance. At the end of 2018, iPhone sales began to decline for four consecutive quarters, until iPhone 1 It was only after the release of series 1 that it finally rebounded. According to IDC data, in the fourth quarter of 2019, the number of iPhone shipments increased rapidly, ranking the first in the world. The main reason is the popularity of the iPhone 11 series, because the price of the iPhone 11 series is much lower than that of the previous generation, and there are also image upgrades.
Now, apple wants to continue to copy the success of the previous generation on the iPhone 12. The key is to maintain a relatively stable price, but various information indicates that this generation of iPhone is not cheap. In particular, the iPhone 12 has a new industrial design, coupled with the impact of rising costs of 5g, screen and other important components. If the cost is not strictly controlled, then the price of the iPhone 12 will return to the embarrassing situation that the price is too expensive and the sales volume is declining. This is what Apple does not want to see. So in order to keep the iPhone 12 series relatively cheap, Apple has to start with accessories.
Five blessings and one security cant make a lot of money
In addition to maintaining a stable price, Apples other motivation for canceling chargers and headphones is to make more money.
Therefore, in my opinion, it is not a bad thing to reduce the price while canceling the standard charger. Consumers can also buy cheaper and more affordable third-party accessories in the market to supplement the fast charging experience. Therefore, the price reduction is much more realistic than the ancestral slow charging head of five blessings and one safety. From a macro point of view, cancelling the standard charger can really contribute to environmental protection. Many years ago, Lei Jun published a similar view on his micro blog, saying that in order to protect the environment, he considered canceling the charger on Millet products, but it was not settled later. Now this matter may only be promoted by apple.
Android manufacturers should not follow blindly
Apple dare to cancel chargers and headphones because it has the confidence to change user habits, but Android manufacturers will probably not rush to follow up. On the one hand, compared with the iPhone, Android phones have a small profit margin, and there will be no significant price reduction space for canceling the charging head. On the other hand, the iPhones fast charging protocol has high universality and low cost, and there are also large third-party accessory manufacturers to lay the groundwork. However, almost all Android phones have their own fast charging protocols, and few accessory manufacturers are willing to adapt to so many complicated protocols Yes.
Back to the theme, canceling chargers and headphones, it can be said that apple is really not kind. As a consumer, I also hope to buy the standard iPhone 12 with fast charging head. However, apple is a successful enterprise, and it is natural to make more money. Especially in the field of consumer electronics, it is not a healthy phenomenon to blindly compete for prices. Only when the profits are high can they invest in R & D To make something different.
Source: geek Park editor in charge: Xue Jingyu_ NBJS10393