Behind the report of Grees counterfeiting by the United States

category:Finance
 Behind the report of Grees counterfeiting by the United States


Therefore, in the statement issued in the early morning of July 4, Gree said that it was a material sorting error in the application process, and it was not an act of false standard technical parameters and energy efficiency parameters for the purpose of winning the bid. At the same time, he said that malicious slander on the Internet was committed by a certain peer enterprise in Guangdong Province, and it will reserve the right to investigate its legal responsibility.

Who is the malicious slander of peer enterprises? Gree didnt call.

According to the first finance report, Gree Electric Co., Ltd. mentioned in the statement that a certain peer enterprise in Guangdong implied that Midea Group had obtained all shares of the project after Grees winning bid was cancelled.

In response, the US official said on July 4, no response, thank you for your attention!

At present, there are still many questions about whether Gree is really fraudulent and whether it is really reported by the United States. However, for Gree and Midea, as the two largest white TV giants in China and even in the world, there has been constant fighting between them. It has been more than ten years since Gree was reported to be disqualified from winning the bid. It is just a new enmity between them.

01

At present, the event of false bid winning has a greater impact on Gree and will be the brand image.

Grees bidding products are the main products promoted by gree in recent years, and the disqualification of this bidding will also affect the bidding of similar products in other projects. In addition, the image that Gree has accumulated over the years will also be damaged. Home appliance industry analyst Liu buchen said.

In the view of more home appliance researchers, it is no surprise and expected that Midea is reporting Gree behind its back, as the media said. Whats more, it is the long-awaited great victory of the United States.

Incomplete statistics show that since 2007, the two sides have launched more than 10 mutual lawsuits on technical patents and trademarks, focusing on intellectual property infringement, with a cumulative claim amount of nearly 100 million yuan, and each side has won or lost.

In 2007, Midea pointed out in the product promotion that the copper and aluminum connecting pipes of Gree and other air-conditioning products were black heart pipes; in 2008, Gree sued Mideas comfortable sleep function for violating its air conditioner operating according to user-defined curve and its control method.

In 2012, Gree sued Midea for infringement of its utility model patent of removable air conditioning indoor unit pipeline installation baffle; in 2013, Gree sued Midea again for trademark infringement of Wugu Fengdeng. Although Gree did not win all of these lawsuits, Midea was once awarded damages of more than 5 million yuan to Gree.

In the early stage, Gree sued the United States more, and later, the United States sued Gree more, and the two in the middle sued each other.. As for the dispute between the two sides for more than 10 years, an electrical appliance observer said that Gree and Mideas litigation scope is mostly utility model patents, and not involving all product categories of both parties. It can not directly show that one partys innovation level is higher than the other partys, and it still occupies a high place in public opinion.

In addition to the lawsuit, Dong Mingzhu, as the leader of Gree, went to battle in person. She never missed any opportunity to express her anger. Her evaluation of beauty ranged from dishonest to thief.

Only one electricity per night was once well known by Midea. Dong Mingzhu pointed out that this propaganda obviously deceives consumers. As a last resort, Midea changed its slogan to as low as one kilowatt hour a night..

In December 2014, Xiaomi invested 1.266 billion yuan in Midea Group and became the seventh largest shareholder of Midea. Xiaomi is not a great company. Xiaomi mobile phone is not a high-quality product. If Xiaomi and Midea cooperate, it is a combination of two thieves.

In December last year, Dong Mingzhu brought up the old story again and pointed out that Midea and Xiaomi are thieves and thieves, which are transient. In addition, she also said that Midea had stolen people from Gree every day, and once stayed in a hotel near Gree Electric appliances.

In January 2016, Chen Jin, assistant director of Gree electrical standards management department, reported the academic fraud of the United States in real name, and then Li Meng, an internal engineer of the United States, also used his real name report to fight back, claiming that there were several key data fraud of Gree Electric in 2011 National Science and technology progress award. Soon, the conflict came to court, and Gree and Midea sued each other.

Even, whether the performance disclosed by both parties is in compliance has become a factor of competition. In February last year, Dong Mingzhu and Fang Hongbo disclosed their companys performance figures on different occasions. The Shenzhen Stock Exchange first sent a letter to Dong Mingzhu to warn him. However, Liu Shuwei, the sole director of Gree, raised a heated debate. Finally, the Shenzhen Stock Exchange chose to level a bowl of water and hit 50 boards each.

Whats interesting is that the two sides almost cooperate to report together. At the 18th annual meeting of Chinese enterprise leaders, Dong Mingzhu talked about reporting Oakes in September 2019 and said that he had made an appointment with Midea and hale to report oaks together. When Gree reported, they all withdrew.

This makes the industry uproar: originally, Dong Mingzhu is not acting alone, but has been plotting for a long time. There are partners and accomplices. He wants to make oaks die.

02

The net profit of performance alternates with each other, and it is difficult to distinguish the winner from the loser

Both Gree and Midea are located in Guangdong. The former is located in Zhuhai, while the latter is located in Foshan. The distance between the two companies is more than 100 kilometers. They are called the representatives of state-owned enterprises and private enterprises in their respective fields.

In 1990, Midea entered the air conditioning industry. At that time, Gree only had a simple production line with an annual output of less than 20000 window air conditioners. In 1997, Midea air conditioner fell from the top three in the industry to the seventh. Gree has been the leader of air conditioner for two years. In order to compete with Grees agent model, he henjian promoted Fang Hongbo, who is only 30 years old, to be the general manager of domestic marketing company. Meanwhile, he also assigned the profit index to each business division, making the whole company a marketing machine. Mideas air conditioner sales have been improved rapidly Speed up.

The year of 2007, when the two sides put their gratitude and resentment on the table, was the time when the performance of both sides was infinitely close. Previously, in 2005, Mideas revenue increased to 21.313 billion yuan, with a net profit of 697 million yuan. In this year, Midea surpassed gree in both revenue and net profit for the first time. The latters revenue and net profit were 19.962 billion yuan and 675 million yuan respectively.

In the 15 years since then, the two sides have been catching up with each other in close combat, and their performance and net profit positions have alternated for many times, but it is difficult to tell the real winner or loser.

In 2008, under the influence of the global economic environment, Grees net profit exceeded that of the United States. In order to let Midea return to its dominant position again, he decided to launch variable frequency air conditioning. 2008 is definitely the key year to determine the future development of the domestic air conditioning industry. Variable frequency air conditioning may become a necessary condition for consumers to buy air conditioners in the future.

Prior to that, only Hisense air conditioner was mainly engaged in frequency conversion air conditioning in the domestic market, while Gree and Midea mainly focused on constant speed air conditioning. But in 2009, Midea sold 1.2 million inverter air conditioners in the domestic market, and learned from Gree to play a similar slogan buy frequency conversion, beauty selection..

On August 29, 2010, Midea announced in the first half of its financial report that for the first time, the revenue from air conditioning and parts exceeded Gree Electric, which has been the number one for 10 years.

However, Gree made a strategic mistake at this time, such as insufficient investment in the research and development of variable frequency air conditioning technology, lagging behind in the launch of new products, missed the market opportunity, and successively encountered false publicity, Volume door and explosion door.

Dong Mingzhu had to stand up and yell: a series of events were manipulated by a certain enterprise behind the scenes, in order to make herself the first in the industry. And this enterprise is widely interpreted as beautiful by the media.

In 2012, Dong Mingzhu and Fang Hongbo took over the posts of chairman of Gree and Meili respectively, and formally fought against each other on the same stage. According to wind data, Gree achieved a revenue of 120.043 billion yuan in 2013, and Midea Groups revenue was 121.265 billion yuan.

Since then, however, Grees revenue has never exceeded that of Midea. Although its revenue and total market value are slightly inferior to that of Midea, Gree has a killer mace that it is proud of, that is, its net profit level. For example, in 2013, Grees net profit was nearly 11 billion yuan, while Mideas was 8.3 billion yuan.

Gross profit rate is the core index to measure the business profitability of an enterprise. In 2015, Midea surpassed Gree again in terms of revenue and net profit. According to the data of Grees annual report, its operating revenue was 97.745 billion yuan, down 29.04% year-on-year, and its net profit was 12.532 billion yuan, down 11.46% year-on-year. Revenue and net profit both declined, the first time Gree has been listed in 20 years.

In this year, Mideas revenue was 138.441 billion yuan, higher than Grees 97.745 billion yuan; net profit was 12.706 billion yuan, higher than Grees 12.532 billion yuan.

Americas advantage did not last long. In 2016, according to the data of the two annual reports, Gree returned to its dominant position with a net profit of 15.463 billion yuan. But in terms of revenue, Midea continues to surpass Gree.

At this time, another air conditioning enterprise is quietly rising in the way of e-commerce online sales. In early 2019, zhongyikang released the popularity ranking list of household air conditioners in the first quarter of 2019. Grees retail sales accounted for only 16.3%, ranking third; Oakes ranked second with 22.8%; Midea ranked first with 35.1%.

This ranking is also an important trigger for Gree to tear up oaks. However, Gree and Midea seem to have found a common enemy in 2019, and the war has temporarily stopped, and even nearly joined hands to report Oakes.

In 2020, it will again become a dispute between Midea and Gree. On April 30, 2020, Midea and Gree released the annual report of 2019 at almost the same time, which shows that the revenue of the two companies is 278.216 billion and 1981.53 billion; in terms of net profit, Midea has also narrowed the gap to 485 million yuan after surpassing gree in 2015.

At the same time, on January 7, this year, Grees total market value was 405 billion yuan. After surpassing the market value of the United States by 2.2 billion yuan on that day, it quickly fell behind Midea. Up to now, the market value of Midea Group is 437.1 billion yuan, and that of Gree is only 351.5 billion yuan. The market value gap between the two has been widened to 85.6 billion yuan.

Interest is eternal. Sure enough, with Grees false bid being reported, the fighting between the two sides may be about to ignite again.

03

An aircraft carrier is difficult to defeat a fleet

KUKA robot

At present, as far as central air conditioning is concerned, Gree and Midea are the leaders in the industry. According to the data of different institutions, both sides claim to be the first in the industry.

For example, on 618, Grees live broadcast sales reached 10.269 billion yuan, exceeding Dong Mingzhus previous record of 6.54 billion yuan. Midea claimed that the total sales of the whole network exceeded 12.5 billion yuan, winning the champion of smart home sales, with a year-on-year increase of 53% -- it is not difficult to see from the data that during the 14 day promotion period before 618, the total sales of Midea were not as good as that of Gree 618 in one day.

It is difficult to tell whether the above data is true or false. However, Gree and Midea, in the eyes of the industry, are two completely different types of enterprises. Gree is an aircraft carrier, beautiful is a fleet. Guo Meide, vice president of Aowei cloud, a big data service provider focusing on smart home, once summed up this.

The air-conditioning business is Grees aircraft carrier to achieve the ultimate goal of a single category and maintain high-speed growth. Compared with Gree air conditioner, Midea has achieved success in more business areas. The revenue of refrigerators, washing machines and various small household appliances ranks first in the industry. It even acquired German robot manufacturing giant KUKA.

At the same time, according to the industry online statistics, although Gree air conditioning sales has always been in a leading position, the gap between Midea air conditioning sales and Gree air conditioning sales has gradually narrowed in recent years. In 2019, the annual sales volume of Gree air conditioner is 46.5 million units, which is lower than that of last year, while the sales volume of Midea air conditioner is increased to 42.51 million units.

At present, the air conditioning industry is in a downward state. This may also be that Gree, who once insisted on never fighting a price war, has become the most common marketing means of Gree air conditioner since the beginning of the price war on double 11 in 2019, whether it is the 10 billion big profits since then, or the current live cooperation between Dong Mingzhu and various platforms, big price reduction has become the most common marketing means of Gree air conditioner - even, it has caused a strong rebound from offline dealers.

But the real problem with Gree is that diversification has never been done. From the establishment of DASONG household appliances in 2013, focusing on small household appliances, Gree Electric clearly proposed to develop Gree electrical appliances from an enterprise specializing in the production of air conditioners into a diversified group enterprise, developing water heaters, water purifiers and other products, and then entering the mobile phone, new energy vehicles and chip industries. Although life goes on and on, so far, little effect has been seen.

Many industry insiders have pointed out that Grees fields are investment oriented, long-term and high-risk industries. Moreover, Grees diversified layout lacks logic, and the layout is the result of hot events rather than prudent demonstration. It is reasonable that development can hardly improve. By contrast, Mideas revenue structure is obviously healthier. The revenue of HVAC, consumer electronics, robotics and automation systems will be 119.6 billion, 109.5 billion and 25.2 billion respectively in 2019. The track of the secondary and tertiary industries is full of wings, and there is more room for imagination in the future. So, when the air-conditioning industry is in a downward state, when diversification has not improved, even if Dong Mingzhu has a high profile and only one carrier Gree, what will it use to compete with the US fleet in the future? Source: extreme business responsibility editor: Yang Bin_ NF4368

Many industry insiders have pointed out that Grees fields are investment oriented, long-term and high-risk industries. Moreover, Grees diversified layout lacks logic, and the layout is the result of hot events rather than prudent demonstration. It is reasonable that development can hardly improve.

By contrast, Mideas revenue structure is obviously healthier. The revenue of HVAC, consumer electronics, robotics and automation systems will be 119.6 billion, 109.5 billion and 25.2 billion respectively in 2019. The track of the secondary and tertiary industries is full of wings, and there is more room for imagination in the future.

So, when the air-conditioning industry is in a downward state, when diversification has not improved, even if Dong Mingzhu has a high profile and only one carrier Gree, what will it use to compete with the US fleet in the future?