Laoganma is prosecuted and sealed up by Tencent! PICC Property Insurance Shenzhen Branch involved

category:Finance
 Laoganma is prosecuted and sealed up by Tencent! PICC Property Insurance Shenzhen Branch involved


Why does Tencent sue Laoganma? Why did 16.24 million yuan come from? What role does the insurance company play? Chinese reporters from securities companies launched an investigation.

On June 29, a civil ruling was published on Chinas online judgment document, bringing Tencent and Laoganmas lawsuit into public view.

According to the documents, the plaintiff Tencent filed an application for property preservation to Shenzhen Nanshan District Court, requesting to seal up and freeze the property of the defendants Guiyang Nanming Laoganma flavor food sales Co., Ltd. and Guiyang Nanming Laoganma Flavor Food Co., Ltd., with the Shenzhen Branch of Xinjiang Qianhai United Property Insurance Co., Ltd. and Shenzhen Branch of PICC Property Insurance Co., Ltd. as the case Property insurance provides credit guarantee.

On June 30, Tencent responded that it was Lao Ganma who put in tens of millions of yuan of advertising in Tencent, but ignored the contract for a long time and failed to pay, Tencent was forced to sue in accordance with the law and applied to freeze the amount owed by the other party.

In March 2019, Tencent signed a joint marketing cooperation agreement with Laoganma company. Tencent put resources into the promotion of Laoganma hot pepper series. Tencent has fulfilled relevant obligations according to the contract, but Laoganma has not paid according to the contract. Tencent had to sue in accordance with the law because it failed to get any money after several reminders. At present, the case is in the specific trial process of the court.

Why does Laoganma, with more than 5 billion revenue, default on advertising?

As a necessary hot sauce in the kitchen, the brand of Laoganma flavor Douchi series products is well-known. Some people even compare Guiyang Laoganma with Guizhou Maotai. In recent years, Laoganma has been exported to Southeast Asia, Europe and overseas.

According to the official website of Laoganma company, Laoganma is a brand created by Tao Huabi, the founder of the company. In 1996, chairman Tao Huabi set up a factory in Longdongbao, Guiyang to produce flavor Douchi products. Through nearly 20 years of development, Laoganma has become a well-known chili seasoning brand among Chinese at home and abroad.

Tianyan inspection shows that the companys registered capital is 10 million yuan, but it was listed in the abnormal business list because it failed to submit the annual report information according to the regulations, and was removed from the abnormal list only after the supplementary information was submitted.

There are 49 items of companys own risk and 45 items of judicial risk.

According to the interface news report, the companys sales revenue of Nanming Laoganma flavor food in 2019 will exceed 5 billion yuan, a year-on-year increase of 14.43%, a record high. Its not easy to set a new record. Lao Ganma will suffer a lot in 2019. In May, Laoganma exposed a loss of more than 10 million yuan; in August, Laoganma factory caught fire, and although no one was injured, the fire workshop accounted for one third of the total production capacity.

Laoganmas sales revenue should not be low, why would she default on advertising payment? Does it indicate that the companys cash flow is deteriorating? As of press release, Guiyang Laoganma has not yet responded to the matter. Chinese reporters of securities companies have repeatedly called the official website, and have been in a busy line.

The two insurance companies provide guarantee for the execution of property preservation

According to the judgment, Shenzhen Branch of Xinjiang Qianhai United Property Insurance and Shenzhen Branch of PICC Property insurance provided credit guarantee for the property insurance of this case.

What is the specific role of the insurance company in this case? Chinese reporters from securities companies interviewed people from Shenzhen property insurance company.

It is understood that in civil and commercial disputes, the plaintiff is afraid that the defendant will transfer property in the process of litigation, and will apply to the court to seal up the property of the defendant.

In order to avoid the wrong property preservation measures taken by the respondent (Guiyang Laoganma in this case) and resulting in the economic loss of the respondent, the court will require the applicant (Tencent in this case) to provide guarantee.

For example, the standard terms of the property preservation guarantee guarantee issued by a local peoples court in Shanxi Province are as follows:

In this policy, the insurance companys responsibility is to guarantee the applicant (Tencent) within the agreed limit. If the respondent (Lao Ganma) suffers losses due to the implementation of the guarantee, the insurance company shall be liable for compensation.

It is understood that when the insurance company undertakes the insurance policy, it will review the case information and judge the possibility of winning the lawsuit.

In recent years, insurance companies have launched insurance products related to litigation property preservation. For example, in August 2015, Shanghai Branch of PICC sold the first litigation property preservation liability insurance product, and in September 2016, Xiangyang Central Branch of China Life Insurance Co., Ltd. underwritten the first litigation preservation liability insurance in Xiangyang City.

In recent years, in view of the difficulties of property preservation in court enforcement, insurance participates in litigation through the way of litigation preservation liability insurance, which is more and more common. At present, at least 21 high courts in China have made guidelines and detailed provisions on litigation preservation liability insurance (preservation insurance).

Refuse the capital market, do not loan, do not participate in shares, do not finance, do not go public

The old Ganma who has been refusing the capital market is a magical existence.

In 2018, Shenzhen Stock Exchange, together with Guizhou securities regulatory bureau and Guizhou provincial financial office, went to Guiyang Nanming Laoganma Flavor Food Co., Ltd. for investigation. At that time, it triggered a burst of speculation that Laoganma might be listed.

In 2018, Shenzhen Stock Exchange, together with Guizhou securities regulatory bureau and Guizhou provincial financial office, went to Guiyang Nanming Laoganma Flavor Food Co., Ltd. for investigation. At that time, it triggered a burst of speculation that Laoganma might be listed.

This is not the first time that Tao Huabi has rejected the capital market, according to shell finance, the Beijing News. As early as 2013, she publicly said: I am determined not to go public. As soon as I go public, I may lose everything. Listing is cheating peoples money. If you have money, you can take it, circle the money and call him to become a shareholder. When the time comes, the money will be sucked away. I will pay off the debt, and I will not do it. So when a government official talked to me about going public, I told him: dont talk about it! no need for discussion! You ask me for money, but I dont have it. Its life. .