The value of this fair is not only to run it well, but also to create a new model of cloud Exhibition. From online exhibition hall to intelligent exhibition and venue, to remote transaction process reengineering and efficiency improvement Digital technology has transformed Canton Fair from an offline export center to an online export center. Tencent, as a technology provider, has created a cloud Exhibition for Guangzhou Fair. It has opened a smart exhibition mode in a forward-looking way. It will lead the digital transformation and transformation of the entire exhibition industry, and promote the cross industry integration and upgrading of the digital economy.
At the Canton Fair, Midea Group, a leading household appliance company, is making live demonstrations of various new products and technologies, and invited industry experts to discuss the topic of manufuture in the future. Guangdong Sitong group, a new supplier of household ceramics, has set up five live broadcast rooms for five categories of products, including craft ceramics, daily ceramics, sanitary ware, furniture and garden.
Live delivery is the digital marketing method of the current fire. From June 15 to June 24, during the Canton Fair, 25000 exhibitors and enterprises have their own exclusive all day live online studio. The live broadcast on the official website of the Canton Fair started at 10 a.m. on the first day. By the afternoon, 8000 live broadcasts were in progress, and there were still more than 6000 live broadcasts at night.
Exhibitors in live broadcast of Guangzhou Fair
The live channel of the fair is 10 days x 24 hours, which can be broadcast at any time to show and interact with the purchasers. Haier, Gree and other exhibitors are interested in the live broadcasting ability. After they tried to broadcast it live, they found that the enthusiasm of global purchasers was far beyond their imagination. In the beginning, they wanted to schedule a live broadcast at work, but soon found that there was no way to meet the needs of buyers around the world. They immediately made adjustments in the schedule of live broadcast, even in the middle of the night, to try to close the time difference.
In the 5g era, we will try our best to show the digital marketing methods on the platform of the Canton Fair, including the 3D, VR, single and three-dimensional ones that you often come into contact with. Zeng Jiaxin, vice president of Tencent group and President of Tencent culture and tourism, said. Cloud Exhibition of Guangzhou Fair is not so simple as putting it online. In fact, cloud Exhibition is to use digital technology to get through the whole transaction chain of Guangzhou Fair - not to copy a virtual exhibition on the Internet, but to solve the problems in the transaction with digital technology and realize the two wheel drive mode from online to offline.
This Canton Fair can realize the digitalization of transactions, mainly relying on the breakthrough of three key links: online exhibition assistance, supply and acquisition docking, and smart venues.
The first link, online exhibition: through live broadcast and digital exhibition hall, the exhibition will be pulled to the online to get through the time, space and human constraints.
Originally, offline exhibitions could only last for three days or a week due to cost considerations. But the online help exhibition does not add too much cost, and the time span can be extended to two weeks or even one month. The number of offline exhibitions is limited, and the flow of online exhibition assistance is greatly increased, which can solve the problem of insufficient investment and manpower. In addition, the previous 25000 exhibitors need to occupy an area of 20000 square meters. Through online exhibition assistance, the space is no longer limited, and the number of exhibitors can be further expanded. With the help of online exhibition, the scale of time, space and manpower coverage will be greatly increased.
Guangdong fair cloud promotion South Africa special session
Suppliers and purchasers are used to face-to-face negotiation and signing contracts, but how to achieve this online? We found that when chatting with exhibitors, they didnt find it particularly convenient to sign a contract by video, so we need to develop a new signing method. Fang Tai, general manager of Tencent cloud exhibition business operation, said. After that, Tencent developed a way to connect suppliers and exhibitors from all over the world through the cloud to undertake IDC and global nodes, so as to realize a more efficient digital signing method.
The third link, smart Venue: the whole exhibition venue will be smart, data precipitation and cloud docking will generate more value.
Smart venues are connected through the cloud. In the future, they can be built together with other solutions, such as hotels, travel, retail and transportation. This is the value of the industrial Internet - all industries are connected into an interconnected industrial super network through the Internet, which promotes the intelligence of related industries.
The risk of product leakage is one of the biggest concerns in online trading. In order to ensure the privacy and security of digital display, Tencent has invested a lot of human and material resources to deploy security technology. Tencent has seven laboratories, all led by the worlds top security experts. Tencent sent these scientists with more than 100 security experts to provide corresponding security solutions for the Guangzhou Fair.
The cloud Exhibition of the Canton Fair is not a comprehensive online exhibition, but a deep integration of online and offline. It makes the exhibition more convenient, safe and reliable with the high-tech capabilities of cloud computing, big data, 5g, artificial intelligence, etc. in the new infrastructure.
The technology research and development process of Guangzhou Fair is divided into three stages: the first stage is the service on the day of the opening ceremony, including online tour; the second stage is the comprehensive security guarantee of the platform and the whole platform after the platform goes online; the third stage is the overall inventory after the end, providing comprehensive technical support and services.
After receiving the task of becoming a technical partner of the Canton Fair, Tencent has invested nearly 1000 people, more than 20 departments, and relevant project groups involving 5 major business groups. And in the following specific plate coordination and allocation, according to the overall scheme of the Canton Fair, resources are continuously imported in stages.
Tencent also sent three safety experts to escort the enterprises in the Canton Fair. Tencent yuntianyu, through the security big data accumulated by Tencent and the anti brush engine, can accurately identify the malicious behavior of collecting wool, and avoid the huge economic loss caused by the brush. Tencent cloud web application firewall (WAF), using Tencent big data threat intelligence capability, can sense all kinds of threats of the website at the first time. Tencent cloud DDoS protection, through sufficient and high-quality BGP protection resources, combined with the continuous evolution of self-developed AI intelligent identification cleaning algorithm, can ensure the stable and safe operation of user business.
Busy technical development brother in the background of Guangzhou Fair
However, a team of nearly a thousand people found two difficulties in front of them: time and space.
In space, people are not in one place, there is no way to face-to-face communication, no way to see and touch the color and material of products, no way to feel it.
These two issues are the two biggest challenges of the Canton Fair. In terms of product technology, Tencents technicians have provided a series of scientific and technological means to try to eliminate or reduce the impact of these two problems and break through the limitation of time and space.
In terms of time, Tencent has realized online live broadcast of exhibitors for 10 days and 24 hours. Through this ability, the enterprise can serve its customers. For example, if his client group is in America or Africa, he can open a live studio to talk about the exhibits according to the local time. Maybe its midnight in China, but his customers can see the products at the right time. In space, Tencent introduced real-time multimedia real-time communication ability for the Canton Fair. This is Tencents old business. Tencent has directly transplanted the accumulated instant communication tools to the Canton Fair, so that purchasers can initiate instant communication with exhibitors at any time, through text, pictures and other forms of communication. When formal talks are held after preliminary communication, Tencent provides technical means of online video talks to place multiple people from both sides in an online meeting room at the same time. Through cameras, voice and text, both sides can sit down and have a similar face-to-face meeting, as well as upload documents and materials.
The ability of cloud exhibition is not born out of nowhere, but the accumulation and centralized release of technology ability of Internet development for so many years. Any end of the b-end is the C-end, which is Tencents strong point in the past 20 years. Tencent understands users. This time, I feel the same way. When providing solutions for the Canton Fair, we use the service capability of the C terminal in the B terminal to provide a good grounding capability, suggestions and solutions. This is Tencent C2B advantage in the industrial Internet play a huge role. Zeng Jiaxin, vice president of Tencent group and President of Tencent culture and tourism, said.
After the epidemic, the society paid close attention to the new infrastructure, and the large-scale construction of the new infrastructure further promoted the accelerated development of the industrial Internet. As the application of industrial Internet in the exhibition industry, cloud Exhibition plays a diversified value in industrial economy, consumption promotion and urban brand construction, and becomes a new business model to boost the development of digital economy in the post epidemic era. After the Canton Fair, the 2020 China Internet Conference and the world intelligent conference also work together with Tencent, a technology service provider, to create a cloud Exhibition. One belt, one road and 2025 China made the implementation of the major strategy. The exhibition economy will play an important role in promoting city development and serving the national strategy. The success of Canton Fair proves that the innovation mode of cloud Exhibition has a significant effect on promoting the digital economy. In the future, the new infrastructure and industrial Internet represented by cloud computing, 5g, artificial intelligence and other technologies will further expand to multiple industries, promote the development and transformation of cloud economy of local governments and enterprises, drive the cross industry integration and upgrading of digital economy, and improve the competitiveness of Chinas digital trade. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
After the epidemic, the society paid close attention to the new infrastructure, and the large-scale construction of the new infrastructure further promoted the accelerated development of the industrial Internet. As the application of industrial Internet in the exhibition industry, cloud Exhibition plays a diversified value in industrial economy, consumption promotion and urban brand construction, and becomes a new business model to boost the development of digital economy in the post epidemic era. After the Canton Fair, the 2020 China Internet Conference and the world intelligent conference also work together with Tencent, a technology service provider, to create a cloud Exhibition.
One belt, one road and 2025 China made the implementation of the major strategy. The exhibition economy will play an important role in promoting city development and serving the national strategy. The success of Canton Fair proves that the innovation mode of cloud Exhibition has a significant effect on promoting the digital economy. In the future, the new infrastructure and industrial Internet represented by cloud computing, 5g, artificial intelligence and other technologies will further expand to multiple industries, promote the development and transformation of cloud economy of local governments and enterprises, drive the cross industry integration and upgrading of digital economy, and improve the competitiveness of Chinas digital trade.