Report on consumption trend of meituan Dragon Boat Festival

category:Internet
 Report on consumption trend of meituan Dragon Boat Festival


The continuous expansion of the territory of xianzongzi in the south, xianbeitian in the North

Compared with the past, the pattern of salty in the South and sweet in the north still continues in China today. However, there are some exceptions. For example, the sales of salty zongzi in Shenyang, which is located in the northeast, accounts for 55% of the total sales this year. It is unique among the northern cities that prefer sweet zongzi.

While xianzongzi has completely occupied the mainstream of southern cities. In the 25 cities counted in this report, xianzongzi has occupied the absolute mainstream of southern cities. Wuhan, as the city with the highest proportion of sweet zongzi in southern cities, has only obtained 32% share of sweet zongzi.

Not only zongzi, during the Dragon Boat Festival, meituan app also presents the Dragon Boat Festival food package for users. From the traditional Chinese food wangxiangyuan, grandma s home to the favorite McDonald s, KFC, Burger King and other young people have launched the dragon boat special package.

Hanfu Pavilion, ancient style photography services proliferate, ancient villages and towns become hot spots for short-term travel

This years Dragon Boat Festival set off a wave of revival of traditional cultural consumption. The number of national style consumption orders in Guangzhou, Shenyang, Xian and other regions increased significantly. Among them, the top three orders of Guofeng before Dragon Boat Festival are Hanfu Experience Hall, ancient style photography and traditional handicraft workshop. Because of its unique content, the sales volume continues to rise.

At present, people seem to prefer traditional tourist destinations. Reservation data shows that ancient village ancient town tour is the trend gathering place for short-term holiday in this years Dragon Boat Festival.

Statistics show that in 2020, the proportion of tourism travel in ancient villages and towns will increase by 21% compared with the same period last year. Wuzhen xizha scenic spot, Qiaojia courtyard and Taierzhuang ancient city are expected to be the most popular ancient towns of this years Dragon Boat Festival, while Nanjing presidential palace, Qinhuangdao laolongtou, Shenyang zhangshishuai mansion (dashai mansion), Wuhan Huanghelou and Suzhou Humble Administrators garden occupy the top 5 of the list of orders for scenic spots and ancient sites with their unique charm.

In order to enable users to travel and play better, meituan app has also prepared many super discounts, such as 50% discount for Guangzhou Chimelong water park. If you search the popular destinations you want to go, there will be unexpected discount surprises.

Small cities and small shops are popular, small cities and economies are full of vitality

With the continuous improvement of the epidemic situation, the economic development of small stores across the country has shown a strong momentum. According to the report, especially since April this year, the growth rate of new businesses operating small stores across the country has reached 90.1%, and small stores across the country have sprung up rapidly. In terms of province distribution, Guangdong, Jiangsu and Zhejiang are the top three newly added small store provinces, with more obvious signs of economic recovery.

After 95, houlang set off the tide of health preservation and TCM became the key word

Perhaps affected by the epidemic at the beginning of the year, more and more young people began to pay attention to health and health preservation. According to the report, the orders of post-95 people in health preservation projects increased significantly compared with last year. Among the favorite health preservation projects of post-95 people, hair care, yoga, traditional Chinese medicine, massage, foot therapy and other key words have become important.

The health preservation of houlang is also reflected in eating. According to the report data, before the Dragon Boat Festival, the order of light food taken out by post-95 people increased by 45.6% year on year. In the moment when beauty is justice, beauty is the most normal natural demand, especially as the afterwave of independent growth, and after 95, beauty is more loved and dare to be beautiful. According to the report, before the Dragon Boat Festival in 2020, after the 95th anniversary, the number of medical and American pre orders rose by 32.7% month on month.

The trend of Dragon Boat Festival consumption reflects the new trend of Chinese peoples life service consumption from one side. As the whole platform covering all kinds of life services, meituan app will continue to provide users with all kinds of life services, such as eating, drinking, playing and walking, to help the holiday economy.

Source: editor in charge of mass news: Chen Tiqiang_ NB6485