Guizhou Moutai regains a share market value and the supply price of Wang Xinxins direct selling channel increases

category:Finance
 Guizhou Moutai regains a share market value and the supply price of Wang Xinxins direct selling channel increases


By midday, Moutai, Guizhou, had closed at 1479.90 yuan / share, up 2.84%, overtaking ICBC as the No.1 market value of A-share enterprises, with a total market value of 1.86 trillion yuan.

After hitting a low price of 960.10 yuan / share on March 19, the stock price of Guizhou Moutai rose 46.82% in 65 trading days from March 19 to the press release. Previously, CICC and CITIC Securities both offered Guizhou Moutai a target price of 1500 yuan / share.

In terms of market quotation, on June 23, a local dealer in Guizhou said to the interface news reporter, today, Feitians whole piece is 2400 yuan / bottle, and its bulk is 2150 yuan / bottle. In addition, Maotai cattle quoted 2470 yuan / bottle for the interface news, and 2200 yuan / bottle in bulk. The price is higher than this.

On the news, on June 18, the signing ceremony of direct sales channels in 2020 was held in Moutai, Guizhou. 16 regional KA stores, 4 liquor vertical e-commerce and 2 tobacco retail chains, 22 units in total, became direct sales channels in 2020 in Moutai, Guizhou.

According to the long-term research of Moutais official account, Mau powder office, the 22 direct selling channels signed by the contract, the supply price of Feitian Moutai liquor has been raised to 1399 yuan / bottle from the above 1299 yuan supply price.

In April 2019, Guizhou Moutai released the announcement of the first batch of national business supermarkets and stores of Guizhou Moutai liquor and the announcement of the first batch of Guizhou local business supermarkets and stores of Guizhou Moutai liquor, which sounded the clarion call of expanding direct sales channels of Guizhou Moutai, and the pattern of taking national distributors as the main sales network was broken.

The supply price of Feitian Moutai contracted by Shangchao and e-commerce is 1299 yuan / bottle, which is higher than 969 yuan / bottle from the dealer channel. Will this increase to 1399 yuan be the prelude to the increase of the ex factory price of Moutai in Guizhou? It is not known.

In 2019, Guizhou Moutai announced to expand its direct sales channels, while significantly reducing the number of traditional distributors, and changing the distribution mode through both channels. In 2019, the number of domestic dealers in Moutai, Guizhou Province decreased by 640, and by the first quarter of 2020, the number of dealers continued to decrease. At the end of the first quarter, the number of Maotai dealers in Guizhou was 2061, which continued to decrease by 316 compared with the beginning of the year. Among them, the number of Maotai dealers in Feitian decreased by 29.

In terms of revenue contribution, in 2019, the dealer channel realized revenue of 78.096 billion yuan, and the direct channel realized revenue of 7.249 billion yuan. In the first quarter of 2020, the revenue of Moutai in Guizhou Province reached 24.405 billion yuan, of which 22.453 billion yuan was from distributors; 1.938 billion yuan was from direct sales, accounting for 7.95% of the companys revenue, up 77.6% year on year. Although the proportion of direct selling channels in revenue is still low, it does not change the route of increasing direct selling system in Moutai, Guizhou Province. In 2020, the revenue target of Moutai in Guizhou will increase by 10%, and the sales plan will be 34500 tons, of which the number of dealers signing contracts will not increase or decrease, and the self-employed scale will continue to increase, and the proportion of business channels will be increased. In addition, Guizhou Moutai will establish a new e-commerce company in 2020. Reading the details of Kams marijuana smoking and exposing Wang Sicongs love of Xiaoguo culture for six years, Lei Jun has stepped down as a director! Fan Ke, who Han Han once spoke for, bought 135000 yuan of Tencent stock in 2004 and now has a fortune of 100 million yuan. Source: responsible editor of interface news: Yang Bin_ NF4368

In terms of revenue contribution, in 2019, the dealer channel realized revenue of 78.096 billion yuan, and the direct channel realized revenue of 7.249 billion yuan. In the first quarter of 2020, the revenue of Moutai in Guizhou Province reached 24.405 billion yuan, of which 22.453 billion yuan was from distributors; 1.938 billion yuan was from direct sales, accounting for 7.95% of the companys revenue, up 77.6% year on year.

Although the proportion of direct selling channels in revenue is still low, it does not change the route of increasing direct selling system in Moutai, Guizhou Province.

In 2020, the revenue target of Moutai in Guizhou will increase by 10%, and the sales plan will be 34500 tons, of which the number of dealers signing contracts will not increase or decrease, and the self-employed scale will continue to increase, and the proportion of business channels will be increased. In addition, Guizhou Moutai will establish a new e-commerce company in 2020.