In May 2020, Meiyan camera also launched the men mode, which is one of the three modes on the camera page. A change is quietly taking place. For generation Z, that is, the young people of the Internet aborigines, the use of selfie has gradually crossed the gender, realizing a popularity from the exclusive use of cute girls to a wider audience. At the same time, the products that can provide professional services to male user groups in the field of photography are still in the blue ocean market.
A brief history of boys selfie
The first large-scale discussion about boys selfie was in 2018, when GQ magazine published the self portrait of Lu Han, the flow artist, as the cover of the magazine. In the related tweets, the fashion editor wrote, straight mens self portrait is a black hole of self portrait.
The dirty and disorderly photo environment, the wrong flash, the aesthetic composition and angle were also the main slot points for boys self portrait at that time. Over the past two years, such changes have taken place: on the one hand, on social media platforms such as microblog xiaohongshu, more and more male bloggers have begun to emerge, and their daily sharing has also provided the best reference for male users to take selfies and share their lives. On the other hand, products such as beauty cameras and mens type cameras are also providing more convenience for male self taking and self repairing.
There are also several kinds of classic scenes in mens self portraits, such as photographing the head of their clothes before going out, and photographing their muscle lines and jaw angles after fitness. In addition, racket shoes are also a choice for more and more boys.
The emergence of mens clothing bloggers like ate has also provided a template for boys self portraits
Youll find that they usually wear big T-shirts with loose stripes, green pants, colored socks and a pair of Nike shoes. The price is 2000 or 3000. Fashion photographer 12 told titanium media.
The rise of mens consumption is also encouraging boys to bravely stink beauty. When beauty brands such as perfect diary and HFP are all asking male stars to act as spokesmen, beauty groups such as LOreal are competing to launch male product lines, and mens pursuit of beauty and self optimization are gradually integrated into the mainstream values.
After trying to apply lipstick in beauty shop
As a boy, do you feel embarrassed when you take selfies? when titanium media left this question to a 00, he replied, everyone will be narcissistic. Since you have clicked on the front camera, you are confident. Later, the Internet native said that selfie in front of the mobile phone is like a daily act of looking in the mirror, which is the common choice of beauty lovers regardless of men and women.
According to the data report on the self shooting trend of metu in 2019, the proportion of male users in the image industry has increased from 30% in 2017 to 35% in 2019, showing a continuous upward trend. For boys after 00, more than 50% of them often take selfies, sun shoes, hair styles, bags, etc., which is not only exclusive for women, but also a new generation of little fresh meat social daily.
Boys take selfies, need blue ocean
The biggest worry of the boy who sent it to social media after taking selfie was that others said he was a mother. The second is low. There is no forcing. Dan Finch, product director of Meiyan camera, told titanium media that the idea of developing the men model began two years ago. Everyone thought that Meiyan cameras were female users. Many young male users were found in the background of Meiyan cameras. Now, this proportion has greatly improved compared with the past few years.
The girl selfies in pursuit of white and thin beauty. What about the boys self portrait? According to the user survey of beauty camera, male users are more concerned about the more real skin texture and the more three-dimensional facial features. From the product level, they gave up the beauty effect of excessive face thinning and skin grinding, but chose to slightly modify the face and add some shadows, optimize muscle lines with real-time HDR technology, highlight shadows and highlights.
The traditional classic beauty mode is to remove all the defects, so that the skin can be as smooth and white as possible without any defects. When users enlarge the image, they cant see any texture details, only a blur of white.
As for why to launch the men mode, Mr. donfinch said, we have observed that the boys demand for changing beauty is on the rise, but the current subjective and objective conditions have not been met. Subjectively, they need their own learning and aesthetic improvement. Objectively, there is no suitable photo software to make them more stylish, which may be an opportunity.
In addition, the development of short video platform makes mens color become a trend, and it will be found that the mainstream aesthetic of boys will be more inclined to the direction of fashion, coolness, force and texture, and because Korean, Japanese and other styles are more popular, boys styles are more diverse, and they pay more attention to the development of their own personality .
During the epidemic Kwai Chung, App, who was killed by the whole family, lacking photo scenes, and killed tiktok, also seized the user time. B612, light camera and other main female self timer market had a sharp decline in App month activity. According to the May data released by QuestMobile, the MEN mode was launched, and the beauty camera was 58 million 420 thousand months old, ranking the first in the photo photography list.
Meiyan camera team believes that the interaction between product technology and market will open the blue ocean of boys self filming. In fact, mens demand for beauty has always existed, but it is suppressed by the one rule female oriented algorithm, and there is no proper way to develop it. Compared with showy beauty, showy figure also opens up the demand of boys for selfie. Meitus Meitu show, which was popular last year, tested the p-abs effect on male users. But in general, boys selfie is still a supplementary function of beauty cameras. Independent boys selfie apps, such as mens cameras, are struggling to survive due to poor user experience. How to continue to open the male photo market requires the exploration of multiple players. It can be predicted that when men are also picking up their mobile phones, recording and displaying themselves, An era of aesthetic diversity has also opened. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Meiyan camera team believes that the interaction between product technology and market will open the blue ocean of boys self filming. In fact, mens demand for beauty has always existed, but it is suppressed by the one rule female oriented algorithm, and there is no proper way to develop it. Compared with showy beauty, showy figure also opens up the demand of boys for selfie. Meitus Meitu show, which was popular last year, tested the p-abs effect on male users.