Release the potential of consumer finance, and Samoa export precision marketing capabilities for the industrial chain

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 Release the potential of consumer finance, and Samoa export precision marketing capabilities for the industrial chain


Although compared with the explosive growth in previous years, the overall data in 2019 has a certain slowdown trend, but the prospect of consumer finance is still broad. According to the report on Chinas consumer finance development in 2019 issued by the national finance and development laboratory, Chinas consumer finance may account for more than 25% of the total credit scale in the future, and the overall market will still have a rapid growth period of more than five years. At the same time, under the influence of the epidemic, the Ministry of Commerce issued a document saying that it will make overall use of credit and other ways to increase support and promote personal consumption, and the consumer finance sector is expected to obtain good development opportunities in the crisis.

Financial science and technology show strength, Samoyed data science and technology build an integrated ecosystem

In the case of broad market prospect but also returning to rationality, financial technology is playing an increasingly important role, starting from a single point to full participation, gradually throughout the whole life cycle of consumer finance, and becoming the key to the future development of consumer finance. In particular, consumer finance should face a more diversified user population, and it is difficult to obtain customers and screen users.

Output three financial science and technology capabilities, samoyesk helps precision marketing

The first is to build the ability of information analysis. Through the innovation of various underlying technologies, it helps consumer financial institutions to establish a more comprehensive and time-effective information base, which becomes the basis of customer acquisition and marketing. Especially in the aspect of customer acquisition, samoyesko helps consumer financial institutions to quickly build their own customer acquisition analysis model, sink the customer market, and achieve omni-channel and high-quality customer acquisition through innovative technology and combined with the existing business advantages of consumer financial institutions.

The second is to help consumer financial institutions establish customized marketing services. Consumer finance is not only for all kinds of people, but also for a variety of demand scenarios. Its service model needs to reach thousands of people and thousands of faces. Through the combination of a number of innovative technologies, samoyesko can help consumer financial institutions quickly distinguish user needs without too much extra investment, and establish a batch of fast and accurate services. Combined with different consumption scenarios, help consumer financial institutions to continuously expand and innovate more scenario services to guide and meet consumer experience. And from the establishment of customer segmentation, we can realize the synchronous connection of marketing activities, maximize the insight into the real needs of the segmentation population, and bring the most real and effective marketing programs for different customer groups.

The third is to improve the ability of rapid decision-making. In the traditional marketing decision-making process, the decision-making information often lags behind the needs of users. By helping consumer financial institutions to establish decision-making models, samoyesko allows consumer financial institutions to use current information variables at any time, obtain analysis results in seconds, capture changes in customer demand at the first time, obtain the most real-time decision-making basis, and facilitate the revision and replacement of subsequent marketing decision-making. With the successive entry of Ping An Group, Everbright Bank, Xiaomi group and other giants this year, on the one hand, the consumer financial market is increasingly fierce competition, on the other hand, companies in the industrial chain are increasingly in-depth cooperation and integration. As a technological innovator of financial science and technology, samoyesko plays the role of technical service provider and sharer in this chain, especially in the face of the problem of how to achieve precision marketing in the consumer finance industry, in the way of technology empowerment, to enhance the financial technology competitiveness of consumer financial institutions, and further promote the orderly development of the industry. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

The third is to improve the ability of rapid decision-making. In the traditional marketing decision-making process, the decision-making information often lags behind the needs of users. By helping consumer financial institutions to establish decision-making models, samoyesko allows consumer financial institutions to use current information variables at any time, obtain analysis results in seconds, capture changes in customer demand at the first time, obtain the most real-time decision-making basis, and facilitate the revision and replacement of subsequent marketing decision-making.

With the successive entry of Ping An Group, Everbright Bank, Xiaomi group and other giants this year, on the one hand, the consumer financial market is increasingly fierce competition, on the other hand, companies in the industrial chain are increasingly in-depth cooperation and integration. As a technological innovator of financial science and technology, samoyesko plays the role of technical service provider and sharer in this chain, especially in the face of the problem of how to achieve precision marketing in the consumer finance industry, in the way of technology empowerment, to enhance the financial technology competitiveness of consumer financial institutions, and further promote the orderly development of the industry.