Pepsi rushed to the hot search for three times and announced that it would march into the healthy food industry next

category:Global
 Pepsi rushed to the hot search for three times and announced that it would march into the healthy food industry next


The incident was immediately followed by a hot search, with netizens raising concerns about the safety of Pepsi Cola and Lexi chips, which are products of Pepsi China. In one day, PepsiCo China and its lexico company jointly issued three statements, stressing that both of its products are safe and normally supplied to the market.

Nandu reporter found that in the past 10 years, Pepsi Colas market share in China is less than that of Coca Cola. With the global decline in sales of carbonated drinks known as fat house happy water, Pepsi China is aggressively entering the domestic snack and healthy food market, running in the direction of de cola label.

Three consecutive statements stressed the safety of coke and chips, and the factories involved had been listed on the abnormal list for fraud

Novel coronavirus pneumonia prevention and control work in Beijing on June 21st afternoon, 128th news conference, Fan Zhimin, director of enterprises propaganda and administration of Pepsi virus China, revealed that the new China wholesale market imported by Pepsi foods (China) Co., Ltd., monitored the new wholesale market, and had launched the emergency plan for the first time, taking the production and shutdown, product storage, environmental killing and personnel isolation. measures. At the scene, fan Zhimin didnt disclose the specific production line of the branch. The quality and safety of Pepsi Cola, the leading beverage under Pepsi, was the first cause of concern to netizens.

PepsiCo China and its lexico company issued three statements a day.

At 18:42 on the 21st, Pepsi Chinas official microblog replied in a statement that the factory involved in the outbreak is just a Pepsi food branch located at No. 1 Ciwei Road, Daxing, Beijing, which has never produced any beverage products.. The statement stressed that novel coronavirus pneumonia cases have not been found in all PepsiCo canning plants including pepsi cola beverages Limited, including pepsi cola beverages Limited, Beijing, and production and operation have been carried out in an orderly manner. Later, it was reported that the factory involved was producing Leshi chips for the companys manufacturers, which further aroused netizens doubts about the quality of Leshi chips.

At 21:22 on the 21st, PepsiCo Chinas lexico company issued an emergency statement in response, saying that the factories involved only produce small quantities of lexico unlimited canned potato chips. PepsiCo said that there is no possibility that the virus will survive in the whole product supply chain, stressing that the product is safe and consumers can use it at ease.

Less than two hours later, at 23:10, PepsiCo Chinas official wechat company issued a statement again, disclosing the treatment of the involved factories in more detail, ensuring that the products after the new outbreak have been sealed, and providing relevant additional insurance services for the employees who were unfortunately diagnosed with the disease, and comprehensively carrying out the nucleic acid detection of the involved factory personnel, all the employees of the factory have been isolated at home.

Factories involved in epidemic diseases were included in the abnormal list because of fraud.

Nandu reporter inquired tianyancha and found that Beijing Branch of Pepsi food (China) Co., Ltd. is located at No.1 Ciwei Road, Suncun Township, Daxing District, Beijing. The person in charge is Xie Changan, the legal representative of Pepsi China, whose business scope is to produce food processing products, potatoes and expanded food.

The reporter of Nandu noted that the factory was listed in the list of business exceptions by Daxing Branch of Beijing Administration for Industry and Commerce on November 7, 2016 due to concealing the truth when publicizing the enterprise information and practicing fraud, and then was removed in April 2017.

The market share is lower than that of Coca Cola, and the sales volume of domestic carbonated drinks has been declining year by year

According to PepsiCos official website, PepsiCo was born in 1902 in the United States. In 1981, PepsiCo set up its first filling plant in Shenzhen, which was one of the first multinational enterprises to enter China, thus opening the process of investment in China. 12 years later, PepsiCos food business entered China with the introduction of lexico chips. Up to now, Pepsis business in China is mainly divided into beverage system and food system, including Pepsi Cola, Merida, 7up, Leshi chips, Quaker Oatmeal, Doritos and other brands.

Up to now, the market structure of Chinese carbonated drinks is almost monopolized by Coca Cola and Pepsi. Coca Cola and Pepsi, which also started with Cola as a carbonated beverage, have been fighting for years. But in the past 10 years, Pepsis market share in carbonated drinks is lower than that of Coca Cola. Pepsi is also nicknamed the second in the Millennium in carbonated drinks market.

Data source Euromonitor

According to the carbonated beverage market data released by Euromonitor, the international information consulting company, Coca Cola accounted for 70.2% of the carbonated beverage market in China by 2018, and Pepsi Cola was 25.4%, ranking second. By 2019, Coca Colas market share in carbonated drinks dropped to 46.9%, and Pepsis market share further shrank to 18.3%.

PepsiCo China not only needs to face the competition from the strong enemy in the domestic carbonated beverage market, but also needs to digest the fact that carbonated drinks are gradually weakening in the beverage market.

According to Euromonitors statistics, from 2011 to 2018, although the compound growth rate of carbonated beverage sales in the Chinese market is 2%, in terms of sales volume, carbonated beverage sales have declined in 2015 and 2016. Due to the high temperature in summer 2017, the domestic carbonated beverage sales have increased by 2.4% slightly, while in 2018, it has declined again to 17.52 million tons, a decrease of 1.6%.

Industry insiders believe that, no matter in China or around the world, with the gradual change of peoples concept of drinks, carbonated drinks that are considered unhealthy will gradually be suppressed by other drinks that are considered to be more healthy.

The CEO of PepsiCo has said that carbonated drinks account for less than 25% of PepsiCos global sales, while bottled water, sugar free drinks and other healthy foods gradually account for 25% of PepsiCos total sales, and it is expected that non carbonated drinks will become the main driving force of the whole beverage market.

PepsiCo is entering Chinas snack and healthy food market by investing in grain mill first and then purchasing baicaowei

On February 13, this year, PepsiCo released its financial year 2019 performance report. The company achieved a net revenue of US $67.161 billion, an increase of 3.9% year on year, but the net profit attributable to the parent company was only US $7.314 billion, a decrease of 42% year on year. In the fourth quarter of 2019, PepsiCo achieved a net profit of $1766 million, down 74% year-on-year.

How can PepsiCo break through the internal and external troubles? In the Chinese market, the answer is to march into the snack and healthy food industry.

This year, PepsiCo China holds hands with baicaowei,

In December 2018, according to the report on the development of snack industry in the context of consumption upgrading issued by the Ministry of Commerce, from 2006 to 2010, the total output value of Chinas snack industry increased from 100 billion yuan to trillion yuan, with a compound annual growth rate of 17.98%. The report predicts that by 2020, the total output value of the snack industry will be close to 3 trillion yuan, and the snack industry has entered the fast lane of development, becoming the most promising and dynamic industry in the future fast consumer goods market.

In recent years, PepsiCo has started to buy snack and healthy food brands in China, and the intention of setting up Chinas snack market is very obvious.

On July 26, 2019, PepsiCo announced that it acquired 26% of the equity of Wugu mill food International Holding Co., Ltd. with USD 131 million, becoming the second largest shareholder of the company. On February 23 this year, PepsiCo announced that it had reached an agreement with miss you Health Food Co., Ltd. to purchase its Hangzhou Holmes Food Co., Ltd. at a price of $705 million, which is also the top enterprise in the field of online leisure snacks in China, baicaowei.

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u6056789,container:ssp_ 6056789, async:true });}) (); as of June 1, the acquisition was officially approved by the regulatory authorities of the Chinese government. Baicao flavor officially took hands with PepsiCo, and as an independent business unit in the Asia Pacific region, it remained independent. Regarding the acquisition, RAM Krishnan, CEO of PepsiCo in Greater China, said publicly that the product categories, light assets and e-commerce focused model of Baicao flavor are highly complementary to our existing business in China. Then on June 10, Guige brand of PepsiCo China launched the arrival card control of milk shake products, marking PepsiCo Chinas official entry into the market. Pepsi wants to be a leading food and beverage company in China, he said in an exclusive interview with the media. Now, this century old American enterprise, which started with coke, is trying to tear off the single coke label in China.

As of June 1, the acquisition was officially approved by the Chinese government regulators, Baicao Wei formally took hands with PepsiCo, and as an independent business unit in the Asia Pacific region, kept independent operation. Regarding the acquisition, RAM Krishnan, CEO of PepsiCo in Greater China, said publicly that the product categories, light assets and e-commerce focused model of Baicao flavor are highly complementary to our existing business in China. Then on June 10, Guige brand of PepsiCo China launched the arrival card control of milk shake products, marking PepsiCo Chinas official entry into the market.

Pepsi wants to be a leading food and beverage company in China, he said in an exclusive interview with the media. Now, this century old American enterprise, which started with coke, is trying to tear off the single coke label in China.